How to Execute a 15-Word Strategy Statement | HBR | How to find and tell your story |

"There is no shortage of stories and anecdotes to illustrate how the best strategies can nearly always be reduced down to a brief but powerful statement and even more ink has been spilled describing the dangers of strategy statements that read like detailed action plans.

But how do you go about actually crafting — and using — a 15-word strategy statement?"

Read the full article to find out more about the authors approach by getting clients to write a story based on a brief template starting with "Once upon a time there was..."  And then see what a swimsuit company was able to do with it.

Via Karen Dietz