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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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Data Coaching - Audio/Slides: The Marriage of Data & Story How To | Center for Effective Organizations

Data Coaching - Audio/Slides:  The Marriage of Data & Story How To | Center for Effective Organizations | How to find and tell your story | Scoop.it

Theresa Welbourne, CEO Research Professor, and Denise Avink of Northrop Grumman, spoke on October 27 on Data Coaching: A Cure for HR Data Analysis Paralysis?. They discussed ways to make HR data more relevant to the business and why data coaching is a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. Theresa Welbourne shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

 

Got data? Need to articulate its story? Then this article is for you!

 

Turning data into effective storytelling in order to create awareness, understanding, and action is a very tough job. But I am happy to say that processes and tools are emerging. Like the ones shared here!

 

This is a slide presentation along with an audio file of a webinar that focuses entirely on how to take big data and not only find its story, but share it as a story to generate meaning and action. It is a step-by-step process.

 

Hooray! I love the process and models shared here, along with how Northrum Grumman uses this process effectively.

 

Step one is gathering together the data. Step two is moving into dialog about it. Now here is where there might be a significant weakness. I did not listen to the 55+ minute audio file where the presenters might have explained this. But from what I can gather from the slides, dialog is mostly identified as focus groups.

 

Hmmmm -- seems more effort needs to be expended here in using Appreciative Inquiry to craft effective questions, evoke stories, and naturally spur action. So the model may need upgrading.

 

But if you have a bunch of data that you need to use to generate understanding and meaningful action, then this PPT can really help you.

 

And here is a link to a companion piece from Dr. Theresa M. Welbourne held a webinar entitled "Data Coaching is What's New."
She discussed data coaching as a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. She shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

http://ceo.usc.edu/news/webinar_data_coaching_a_cure_f.html ;

 

There is a wealth of material in both presentations that you won't want to miss and that will help you immensely.

 

Many thanks to colleague Lori Silverman for sending me the link and asking if I'd seen them yet.

 

Here is the link to the original article:

http://ceo.usc.edu/news/webinar_data_coaching.html ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story | Bulldog Reporter

The 6 C's of Story Branding: A Breakthrough Approach To Identify & Develop A Compelling Brand Story | Bulldog Reporter | How to find and tell your story | Scoop.it

Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.

 

Too often we think of 'story branding' as 'story pushing.' But I love what the author Jim Signorelli says, "In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions." In the author's view, if approached properly, story branding avoids this whole 'pushing' dynamic.

 

So do you want to creat a brand story for your business? Then create a Story Brief first. This article talks about how to do just that. I really like this concept, and the beginning steps the author suggests. 


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Karen Dietz's comment, March 16, 2012 12:06 PM
Thank you for the re-scoop!
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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Why Customer Anecdotes Can Tell You As Much as Metrics | Customer Think

Why Customer Anecdotes Can Tell You As Much as Metrics | Customer Think | How to find and tell your story | Scoop.it
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...

 

Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.

 

OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies.  If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.

 

Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.

 

Enjoy this post and I hope to see more like it in the future!


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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It! Biz Storytelling
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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern | How to find and tell your story | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.

 

Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'

 

The insights are all replicatable for your business.

 

Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.

 

Good job!


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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!