The Identifiable Victim Effect and How It Affects Your Storytelling | Small Business Trends | How to find and tell your story |

"Psychologists have a term for our tendency to offer greater aid to an identifiable individual, compared to say, a large group of people. It’s called the Identifiable Victim Effect.  It is why charitable organizations use individuals instead of statistics in their campaigns."


Read the full article to find out why.

Via Karen Dietz