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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
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Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern

Once upon a Time at the Office: Learning to Recognize, Interpret and Tell Stories in Organizations | Northwestern | How to find and tell your story | Scoop.it

This study investigates the use of narrative in organizations by (1) examining current organizational storytelling practices in a variety of industries and (2) identifying key features that characterize stories with powerful impact. Sixty survey respondents reported narrative is used by leaders to transfer knowledge, shape culture, and motivate or curtail employee behavior, as well as by employees to manage stress. Interviews with eight experts on narrative revealed, perhaps surprisingly, that skimping on details is what makes stories powerful.

 

Consider this post more a long-read but rich with great material. I love the bar charts about the findings, and the articulation of exactly what makes stories 'stick.'

 

The insights are all replicatable for your business.

 

Yes, this article is in academic-speak. But don't let that stop you. It's solid research that we can all use to help us get smarter about biz storytelling, and/or to storify to share with clients.

 

Good job!


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:19 PM
Glad you like this one too!
Rescooped by Kim Zinke (aka Gimli Goose) from Just Story It Biz Storytelling
Scoop.it!

The Best Ever Biz Story Book List For You | Just Story It

The Best Ever Biz Story Book List For You | Just Story It | How to find and tell your story | Scoop.it

I have finally added a list of my favorite biz story books that you can now access and explore yourself.

 

These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives.

 

The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.

 

The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!

 

PS -- and let me know if you have recommendations!


Via Karen Dietz
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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)