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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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6 Storytelling Ideas to Inspire Marketers | CyberAlert

6 Storytelling Ideas to Inspire Marketers | CyberAlert | How to find and tell your story | Scoop.it

"By combining colorful characters with an interesting angle, marketers can create a compelling story to attract their audience."


Read the full article to find out more and see examples about these ideas for your next marketing story:

  • Use customer success stories or testimonials
  • Tell a picture story
  • Ask your audience to share their stories
  • Attend a conference, event or show and write about it
  • Discuss data
  • Tell the “rags to riches” story
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Stefano Principato's curator insight, April 21, 3:26 AM

“A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up short stories in our heads for every action and conversation.”

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7 Tips for Finding Stories in Your Organization | Grants & Non-Profits

7 Tips for Finding Stories in Your Organization | Grants & Non-Profits | How to find and tell your story | Scoop.it

Regular contributor Thaler Pekar helps smart leaders and their organizations find, develop, and share the stories and organizational narratives that can rally critical support.

 

Here are some tips on how you can elicit stories about your organization from colleagues, board members, donors, clients, grantees, and others.

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Digital Storytelling: Examples & Links | Alex Noble

Digital Storytelling: Examples & Links | Alex Noble | How to find and tell your story | Scoop.it

This is a collection of digital storytelling examples I use with students and teachers during digital storytelling workshops. I have a comprehensive digital filing cabinet filled with more resources for students and teachers http://www.techteachers.com/digitalstorytelling.htm

 

Check back often, as I add new examples as I discover them. If you have an example to share let me know!

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How to Tell Your Story for Impact | GSB Stanford

How to Tell Your Story for Impact | GSB Stanford | How to find and tell your story | Scoop.it

Business school communication lecturer JD Schramm helps alumni develop the art and science of tight story-telling for social impact in this video lecture "Concise Storytelling for Leaders Workshop".

 

In this video you will you learn his habits of concise storytelling:

- Skip the preamble

- “Follow Goldilocks” – that is, to think carefully about how much detail to include; not too much and not too little.

- Connect with individuals

- As in music, silence is effective

- Don’t read or memorize the manuscript, nor try to speak off-the-cuff

- Use PowerPoint wisely

- Know your AIM: audience, intent, and message

- Do use personal anecdotes, self-deprecating humor, and accessible language

 

It's long, but see it as a free and complete storytelling course.

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Stories Worth Telling: A Guide to Storytelling for Non-Profits | Capacity Waterloo Region

Stories Worth Telling:  A Guide to Storytelling for Non-Profits | Capacity Waterloo Region | How to find and tell your story | Scoop.it

Who's This Downloadable Guide For?

Storytelling is a role every person in your organization can, and must, play.  In fact, it's the only way to ensure that great stores come to light.  If everyone understands the role of stores in an organization and feels that they are valued for their contribution, then you start to build a storytelling culture that postively feeds and supports program development, continuous improvement, human resources, evaluation, marketing, fundrasing- the list goes on.

 

This guide is for many of the storytellers in your organization: senior leaders, marketing and communications professionals, evaluation and research professionals.  It includes seven chapters plus resources throughout, examples from the for-profit and non-profit world, and an upcoming tools supplement to the guide.

 

Chapters:

1. Why we need to tell stories

2. Finding your story

3. Collecting and analyzing stories

4. Preparing & capturing your story

5. Telling the story, visually

6. Nine lives

7. Creating a storytelling culture

Kim Zinke (aka Gimli Goose)'s insight:

An update as of Feb 2014.  Here's a new link for the downloadable pdf as well as another one for "Youtube - Non-Profit Video Playbook."


http://www.capacitywr.ca/files/storytelling-resources

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Corporate Storytelling: Finding Story Resources | Networked Blogs

Corporate Storytelling: Finding Story Resources | Networked Blogs | How to find and tell your story | Scoop.it

Looking for a tale to kick off a speech, enliven a meeting, or connect with a sales prospect? You can find stories in a variety of locations.  Which type of story you pick depends on your personal style and what objective you’re trying to achieve.

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5 Storytelling Tips to Create Engaging Content | Vertical Measures

5 Storytelling Tips to Create Engaging Content | Vertical Measures | How to find and tell your story | Scoop.it

One of the fundamental goals of content marketing, of all advertising, is to create fans that will spread your stories for free, lowering your marketing expenses. Content that appeals to our social nature is ideal for storytelling, so find the stories about your employees, your company, your services and your products and tell them! Below are five tips to help you improve your storytelling.

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How to Tell Your Business Story in 60 Seconds or Less | Entrepreneur

How to Tell Your Business Story in 60 Seconds or Less | Entrepreneur | How to find and tell your story | Scoop.it

As a communications coach, I've developed a four-step exercise that will work for any company or product. You must simply answer the following four questions in no more than two sentences.  By keeping each answer brief, you will develop a succinct story that should take no more than 60 seconds.

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