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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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The Literary Magazine of the Future: Chipotle Bags? | Mashable

The Literary Magazine of the Future: Chipotle Bags? | Mashable | How to find and tell your story | Scoop.it
Chipotle unveiled a new program called Cultivating Thought, which features original essays from 10 writers, actors and thinkers on cups and bags.


Must a cup, or bag, suffer an existence that is limited to

just one humble purpose, defined merely by its simple function?


What a great question to introduce the Cultivating Thought author series.  Be sure to visit their site and check out the video introduction and see examples from their first 10 writers, actors and thinkers.

Kim Zinke (aka Gimli Goose)'s insight:

I love finding examples of stories being told in ways (and surfaces) that we haven't seen before. Yes, Starbucks has been putting inspirational quotes on their cups and sleeves for a while, but Chipotle is attempting full stories. My guess is people would put their digital device down to read their bag or cup.


Be inspired. Think out of the box. What other unusual surfaces or products could you tell your story on?

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National Geographic Experiments With a New Form of Digital Storytelling | pdn

National Geographic Experiments With a New Form of Digital Storytelling | pdn | How to find and tell your story | Scoop.it

"The August 2013 issue of National Geographic magazine published an in-depth look at a pride of lions living on the Serengeti, a region in northern Tanzania. While a photo essay focusing on wildlife is nothing new for the magazine, this particular article was transformed into an immersive online experience. National Geographic calls it the first of many experiments in digital storytelling.

 

'The questions for us are always: Did we make the story more accessible or more emotional? Were we able to add a valuable layer to the narrative?” explains Sugrue. “Without a truly linear story, we built the framework in a way that let the user dictate what they wanted to get out of it, whether it was images, audio, video or text. We all agreed that the end result should be simple, that the main thing would be for the design get out of the way and let the amazing visuals take center stage.'”

 

The microsite for the article, which can be found at http://ngm.com/serengeti-lion, utilizes still images, video, text and audio.

Kim Zinke (aka Gimli Goose)'s insight:

I find myself more and more attracted to multimedia stories that let me pick my own path. This is a very nice, clean example that really showcases what National Geographic does best - the pictures.

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Bad Spoon's curator insight, August 26, 2013 2:22 AM

Le National Geographic tente de nouvelles expériences de Storytelling crossmedia

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From Zero to Transmedia in Four Weeks | Filmmakers Garage

From Zero to Transmedia in Four Weeks | Filmmakers Garage | How to find and tell your story | Scoop.it

Randall Kapuscinski: "I feel the need to share after supervising my first transmedia project this year. Before I get too deep into describing the process, let me provide some backstory" ...


Via The Digital Rocking Chair
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USC Film Students Practice Artistic Craft Through Games | Wired

USC Film Students Practice Artistic Craft Through Games | Wired | How to find and tell your story | Scoop.it

Freshmen at the University of Southern California’s School of Cinematic Arts spent the past semester playing an immersive card game, Reality. Participants collected cards hidden across campus that were used as prompts for collaborative storytelling projects.

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Tell me where your story is | Flickr

Tell me where your story is | Flickr | How to find and tell your story | Scoop.it
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Kamishibai: Lessons in visual storytelling from Japan | Presentation Zen

Kamishibai: Lessons in visual storytelling from Japan | Presentation Zen | How to find and tell your story | Scoop.it

Kamishibai is a form of visual and participatory storytelling that combines the use of hand drawn visuals with the engaging narration of a live presenter.

 

Kami (紙) means paper and shibai (芝居 ) means play/drama. The origins of kamishibai are not clear, but its roots can be taced back to various picture storytelling traditions in Japan such as etoki and emaki scrolls and other forms of visual storytelling which date back centuries. However, the form of Kamishibai that one thinks of today developed around 1929 and was quite popular in the 30s, and 40s, all but dying out with the introduction of television later in the 1950s.

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Selling through Storytelling: 5 Brands Whose Narratives Win Over Buyers | RainToday

Selling through Storytelling: 5 Brands Whose Narratives Win Over Buyers | RainToday | How to find and tell your story | Scoop.it

"The question is what makes a good story?  A good story is one that buyers enjoy believing."


Read the full article to find out more about these five examples of brands, companies, and service organizations that sell through story. Each mini case study contains a "moral," aka, practical advice, for how to improve the quality of the stories your firm tells:

  1. Tell a Story that Mitigates Fear
  2. Tell a Story about a Revolution
  3. Tell a Story about the Mundane
  4. Tell a Story about Atmosphere
  5. Tell a Story about Generosity
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The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories | Co.Create

The Heart of Storytelling: The American Red Cross Lets Real People Tell Their Stories | Co.Create | How to find and tell your story | Scoop.it
With its new Storytellers campaign, The American Red Cross gives a voice--and a camera--to the people who have been helped by the organization.

What makes the new Storytellers documentary-style campaign unique is that there was no script and no director. The American Red Cross enlisted 300 storytellers--people who were helped by the Red Cross--to tell their story in their own words and to film themselves while doing so.

"Every time we started to talk about an ad campaign, we worried that it felt a little contrived or boastful," explains Linda Honan, senior creative director at BBDO New York. "We found that the purest way to push the story out was to have the people whose lives have been touched tell their story. It was about stepping aside and giving people the tools to share their story."

After reviewing more than 1,200 stories that were submitted online, BBDO selected 300 individuals from 23 states to participate in the campaign. They then sent each storyteller a kit containing a camera, film, a booklet with tips about how to tell their story, and a journal to chronicle their experience.

To see the stories visit www.redcross.org/stories/more-stories
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Digital Storytelling in the US Army | Jenny Mackness

Digital Storytelling in the US Army | Jenny Mackness | How to find and tell your story | Scoop.it

This week Jonathan Silk, a US Army Officer stationed at the United States Military Academy at West point, NY, shared his digital story telling practice with the CPsquare community.

 

Storytelling is used in many organisations as a knowledge management strategy. Through storytelling tacit knowledge is elicited and shared for the benefit of the whole organization.  In the US Army, storytelling has been used to great effect within the MILSPACE Community of Practice to share leadership stories from the field; this has been the subject of Jonathan Silk’s action research.

 

The key point that came out of Jonathan’s CPsquare presentation and the discussion, was that although storytelling is a powerful tool for binding a community, it needs to be managed carefully in terms of the technology, in terms of the stories and commitment to gathering those stories, and in terms of learning from the stories.

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Find your story! (in pictures) | Human dealings!

Find your story! (in pictures) | Human dealings! | How to find and tell your story | Scoop.it

There is to many places, people and creatures on Earth we've got to see. Some of us can't do that for some reasons, but we all have a chance to see the most amazing things. All is possible because there is a people who live to catch the unique moments of life on our planet. The photographers live and love their job. They try to understand people who stay in front of the lens. Everyone everywhere have his own story…amazing and pure. Some of us don't want to share that stories but sometimes we do that unknowingly. I try to found some amazing shots from all over the world and to think about the story behind the pictures. I don't know anything about the story of these photos but I know what I'm feeling and I'll be happy if you find something for you. Use your imagination, feelings and thoughts and you will see different stories of our life.

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Digital Storytelling: Examples & Links | Alex Noble

Digital Storytelling: Examples & Links | Alex Noble | How to find and tell your story | Scoop.it

This is a collection of digital storytelling examples I use with students and teachers during digital storytelling workshops. I have a comprehensive digital filing cabinet filled with more resources for students and teachers http://www.techteachers.com/digitalstorytelling.htm

 

Check back often, as I add new examples as I discover them. If you have an example to share let me know!

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