"It’s not enough to understand how to write Agile Marketing user stories. We also need a process for identifying as complete a set of useful user stories as possible. Read the full article to find out details on this recommended four step process:
- Identify your personas
- For each persona, identify the “jobs to be done”
- For each persona, identify the steps in the buyer’s journey
- Develop a matrix from the steps above
There’s a lot here, but if you follow the process, you’ll find that you can document 99% or more of your user stories, which will make your selling and content creation much easier and win you major brownie points with your sales staff."