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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner

5 Ways to Use Pictures to Tell Visual Stories With Social Media | Social Media Examiner | How to find and tell your story | Scoop.it

"Are you sharing your stories with your fans?  Do you use pictures in your social marketing?  People want pictures in their social channels.  When done right, these pictures become visual stories."


Read the full article to find out how five brands are using pictures to share their stories and why that’s important by:

  1. Giving life to your products
  2. Telling your other story
  3. Celebrating your community's passion
  4. Bringing your brand to life with video
  5. Catering to an individual audience
Kim Zinke (aka Gimli Goose)'s insight:

Social media is a gift to storytellers: You can tell a story in more interesting ways than ever before and reach a much larger audience. Visuals can be part of or the whole story.  And there's many free and easy to use online tools, like PicMonkey and Canva, that you can draw from.


To see more examples of visual storytelling, take a look at this Social Media Examiner article/podcast - Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business.

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Using Social Media to Tell Your Story | Avectra Blog

Using Social Media to Tell Your Story | Avectra Blog | How to find and tell your story | Scoop.it

"Social Media continues to expand nonprofit outreach in dramatic ways. Consider that “47% of Americans learn about [charitable] causes through social media and online channels”  An impressive percentage given that most social media platforms are barely ten years old!

 

How have nonprofits gained this foothold in a saturated media market? The answer involves an alternative media market of private individuals interacting on Social Networks. In other words, by embedding their story in the social networks of others."

 

How does storytelling translate to posting on social media?  Read the full article to find out more about these 6 social media tactics to effectively engage followers and motivate action on behalf of your cause:

1. First, identify and inspire your home-grown advocates to share their stories

2. Link social media posts back to your website

3. Share a link to a partner story

4. Time your posts (or not)

5. Use video and photos as often as possible to enhance your story

6. Keep posts relevant

Kim Zinke (aka Gimli Goose)'s insight:

If you're looking to share your story, personal or organizational, through social media, these are good tips to help spread the word.

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21 Ways Nonprofits Can Use Social Media to Get Their Mission Across | Constant Contact

I came across this slide deck after reading this article The Benefits of Telling Your Story. They noted that many of the ways described in this slide deck are about storytelling:


  • Share stories about what’s going on behind the scenes
  • Share stories about the struggles and progress
  • Share stories that build your Facebook page into an information hub
  • Make your supporters a part of your story


"When organizations share their stories, supporters can connect with them and their cause in a much deeper, more personal and emotional way. Many times these supporters will turn around and share the organization’s story with others, spreading awareness about the organization’s mission."


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Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric | How to find and tell your story | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?


Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples

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Karen Dietz's comment, July 25, 2013 10:40 AM
Glad you like the article Omar!
Marie Ennis-O'Connor's curator insight, July 27, 2013 4:34 AM

Learning how to tell your story effectively is an essential skill for non-profit marketing

Karen Dietz's comment, August 2, 2013 4:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)