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How to find and tell your story
Discovering the art of storytelling by showcasing methods, tips, & tools that help you find and tell your story, your way. Find me on Twitter @gimligoosetales
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How To Share Your Story On Pinterest | Business 2 Community

How To Share Your Story On Pinterest | Business 2 Community | How to find and tell your story | Scoop.it

"If Pinterest’s succes has taught us anything, it’s that images have value. Pinterest allows us to dream about the places we want to go, the clothes we want to buy and gives us ideas to make cool memories with our kids.


If we’re no longer questioning Pinterest’s strong force in the social world then the next question to ask is: How did these Pinterest success stories find a way to take their collection of boards to grow their business and add to their bottom line?  They discovered that Pinterest was an opportunity to share their company’s story.


They turned their boards into the characters of their company’s narrative. Their boards became individual destinations giving users an image-filled story about the person behind the business. And these online insights gave their followers (and potential customers) a reason to connect with them."


Read the full article to find out more about these ideas, and examples, on how you can share your company’s story on Pinterest:

  • What’s the story behind the story?
  • Tell the story about your products
  • Tell your personal story
  • Tell your customers how they can get involved with your story

Kim Zinke (aka Gimli Goose)'s insight:

I adore Pinterest!  You can get a pretty good idea about who I am and what I'm passionate about in less than a minute by just scanning the images of all my boards.  Of course the flip side is you might also discover I'm a bit of a hoarder based on how many boards and pins I have.


Individuals and businesses can find some great tips in this article. Never underestimate the power of a visual.

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Scooped by Kim Zinke (aka Gimli Goose)
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Pinterest premieres transmedia storytelling experiment | Daily Dot

Pinterest premieres transmedia storytelling experiment | Daily Dot | How to find and tell your story | Scoop.it

Pinterest has already changed the way marketers think about commerce.  But it may also be ushering in a new form of storytelling.  Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

 

Beat Girl is part graphic novel, part TV show, and all on Pinterest.  It tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series.

 

While the finished product may be a genre of entertainment never seen before, BeActive CEO Nuno Bernardo says it’s rooted in a much older art form.  “We wanted to bring back the popular Photonovels of the ‘60s to the new digital generation,” he said in a statement. “The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images”.

 

Bernardo told the Daily Dot that although Beat Girl is based on a novel, he found it to be a story uniquely suited for multiple platforms.

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Karen B Wehner's curator insight, February 26, 2013 9:14 AM

Wherein two of my favorite things collide: Transmedia storytelling and pinterest! 

Anne-Claire Goyet's comment, February 27, 2013 7:00 AM
Encore un autre usage de Pinterest, cette fois intégré à un dispositif transmédia.
Yvonne Bustamante, MS's comment, March 7, 2013 12:55 PM
Ohhh, I can't wait to watch this progress!