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Rescooped by Glenn Cooper from New Customer - Passenger Experience
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Shift in Buyer Behavior?

Shift in Buyer Behavior? | New Income Sources | Scoop.it
scientific studies that appear to show that experiences, not objects, bring the most happiness. The Internet is bursting with the “Buy Experiences, Not Things” type of stories that could give retailing executives nightmares.

Via Eric_Determined / Eric Silverstein
Glenn Cooper's insight:

SHIFT? THERE IS NO SHIFT! Emotional experience has always been the root motivator. They needed scientists to tell them that?

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Eric_Determined / Eric Silverstein's curator insight, August 14, 2015 10:46 PM

"Experiences, not objects bring the most happiness"


Share examples from your favorite brands, how are they differentiating their shopping experiences?


Great insight from @HirokoTabuchi @nytimes


#Gamification drives engagement

Colin Taylor TRG's curator insight, August 15, 2015 4:43 PM

A good read  for everyone engaged in improving the customer experience - #custexp #custserv #callcenter

Rescooped by Glenn Cooper from The MarTech Digest
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[FREE] Digital Marketing Insights for 2014 eBook - Celebrus Technologies Ltd

Excerpt...

 

This research, commissioned jointly by Celebrus and Teradata and conducted by MyCustomer.com, asked digital marketers from the UK, France and Germany about:

• Their digital marketing priorities and challenges.

• If they have a single customer view, what data they are using and where it is stored.

• The benefits they are seeing from a single customer view and their future plans.

• The analytics they are undertaking and how it is improving their marketing results.

• How customer analytics is being resourced and how things will change by 2016.

• The importance of personalisation and the role of real-time now, and in two years. 

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
Glenn Cooper's insight:

How did we do this stuff before computers?

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marketingIO's curator insight, July 23, 2014 6:37 PM

UK, France and Germany focus.

Rescooped by Glenn Cooper from Content Marketing & Content Strategy
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[VIDEO] The New Definition of SEO

[VIDEO] The New Definition of SEO | New Income Sources | Scoop.it

Thinking of optimizing your website for key phrases in order to help that page rank as a result? Forget about it.

What if we told you that none of that actually matters?  Enter: The New Definition of SEO.


Via Stefano Principato
Glenn Cooper's insight:

It's not about You it's about Them!

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PIP-UK's comment, July 24, 2014 10:02 AM
Is this really a new definition? Seems like it's the same but slightly different. Thanks for sharing :-) Good to know what others are thinking
Rescooped by Glenn Cooper from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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The Must-Have EdTech Cheat Sheet

The Must-Have EdTech Cheat Sheet | New Income Sources | Scoop.it
There’s a whole galaxy of terminology that you should know about when it comes to education technology. From PLNs to Blended Learning to Synchronous Online Learning ... it can get overwhelming. Luc...

Via Tom D'Amico (@TDOttawa)
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Ressources pour les cours d'anglais's curator insight, October 24, 2014 5:39 PM

Très intéressant ! Dommage que le document ne soit pas également disponible en français, car j'ai des doutes sur la terminologie en français...