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Social Media Engagement for Financial Services
Building Your Social Media Equity in Financial Services
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6 Ways Financial Brands Can Use Social Media Effectively

6 Ways Financial Brands Can Use Social Media Effectively | Social Media Engagement for Financial Services | Scoop.it
With over 1/6th of the planet's population connected to social media sites, it's unsurprising that businesses across all sectors are keen use these platforms to engage with potential custome...
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How to Choose a Social Media Agency in 2015

How to Choose a Social Media Agency in 2015 | Social Media Engagement for Financial Services | Scoop.it
A complete guide that will let you know if you are talking with a genuine social media agency. It will make a difference to your success.
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How to Offer Great Customer Service With Social Media |

How to Offer Great Customer Service With Social Media | | Social Media Engagement for Financial Services | Scoop.it
Are your customers on social media? This article shows how to provide great customer service with social media.
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Money talk: listening in to social media conversations about financial services

Money talk: listening in to social media conversations about financial services | Social Media Engagement for Financial Services | Scoop.it
GfK’s Social Media Intelligence (SMI) makes sense of the online consumer “buzz” around financial technology and new payment systems.
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Want More Engagement on Social Media? Here’s How Often You Should Publish [New Data]

Want More Engagement on Social Media? Here’s How Often You Should Publish [New Data] | Social Media Engagement for Financial Services | Scoop.it
Want More Engagement on Social Media? Here’s How Often You Should Publish [New Data] http://t.co/2VpYHrBgEG
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Supporting positive change: how financial services is catching the ‘sharing’ bug - Megatrend matters

Supporting positive change: how financial services is catching the ‘sharing’ bug  - Megatrend matters | Social Media Engagement for Financial Services | Scoop.it
By Darren Meek To judge from everyday conversations and the coverage in the media, you’d think financial services was an industry where selfishness rules and the overriding ethos is ‘everybody for themselves’.
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IFTTT: How to use IFTTT for social media automation

IFTTT: How to use IFTTT for social media automation | Social Media Engagement for Financial Services | Scoop.it
IFTTT is a smart tool that can be used to automate a range of repetitive social media tasks. Check out our favorite social media management recipes!
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9 Content Marketing Trends of Note for Financial Services - Business 2 Community

9 Content Marketing Trends of Note for Financial Services - Business 2 Community | Social Media Engagement for Financial Services | Scoop.it
As you know, we’re big advocates for content marketing in financial services – as long as it’s part of a goal-oriented, business-driven strategy. And while it’s always important to monitor an…
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Everything you wanted to know about Chinese social media in 2015 (INFOGRAPHIC)

Everything you wanted to know about Chinese social media in 2015 (INFOGRAPHIC) | Social Media Engagement for Financial Services | Scoop.it
A massive infographic breaks down China's large and often confusing social media market, and what social media users are doing.
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The 30 Most Brilliant Social Media Campaigns of the Last Half of 2014

The 30 Most Brilliant Social Media Campaigns of the Last Half of 2014 | Social Media Engagement for Financial Services | Scoop.it
Eight months ago, I shared 30 of the best social media campaigns of early 2014. I chose these examples because they were creative, inspiring, or otherwise notable.
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6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy - Jeffbullas's Blog

6 Brands That Will Have You Rethinking Your Social Media Marketing Strategy - Jeffbullas's Blog | Social Media Engagement for Financial Services | Scoop.it
Here are six unique brands that are doing an exceptional job with social media. Discover why their social media marketing strategy and tactics work.
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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | Social Media Engagement for Financial Services | Scoop.it

Digest...


1. Run Emotional Ideas

Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits--which often have a psychological component--generally outsell features.

 

2. Highlight Your Flaws

It’s no secret that consumers tend to doubt marketing claims--for good reasons. Many simply aren’t credible. One way to raise credibility is to point out your product’s shortcomings.

 

3. Reposition Your Competition

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout delve into the limited slots consumers have in their brain for products and services, and the importance of positioning one’s business in the ideal slot. They also write about repositioning--changing the position a business occupies in consumers’ minds.

 

4. Promote Exclusivity

Near the top of Maslow’s hierarchy of needs pyramid sits self-esteem. People want to feel important; like they’re part of an exclusive group. That’s why advertising copy sometimes says: “We’re not for everyone.”

 

5. Introduce Fear, Uncertainty, and Doubt

Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

 

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iNeoMarketing's curator insight, July 10, 2014 1:10 PM

The behemoth uses FUD. The smaller guys reposition the competition.

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How I became a social media believer and why banking's future is digital - Pulse

How I became a social media believer and why banking's future is digital - Pulse | Social Media Engagement for Financial Services | Scoop.it
How I became a social media believer and why banking's future is digital Pulse That's why I have made accelerating ANZ's progress with digital solutions for our customers, and engagement through social media a key business priority over the next...
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Metalogix Moves Into Social Media Archiving

Metalogix Moves Into Social Media Archiving | Social Media Engagement for Financial Services | Scoop.it
Metalogix is back to business-as-usual after the MetaVis buy with the announcement this morning of a triple release across its Files and Exchange offerings, as well as new module that protects enterprise brands in social media settings.
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How Facebook, Twitter And LinkedIn Could Dominate Banking And Insurance - Seeking Alpha

How Facebook, Twitter And LinkedIn Could Dominate Banking And Insurance - Seeking Alpha | Social Media Engagement for Financial Services | Scoop.it
Shortly after the 2000 bust of the dot-com bubble, I happened to move from Silicon Valley to Wall Street.
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Trendwise Analytics - Social Media Reporting Using Hadoop & Hive

Trendwise Analytics is an emerging company in the field of Social Media Analytics using popular software Hadoop & Hive. Trendwise Analytics team use ...
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Why We Stopped Focusing on Social Media ROI

Why We Stopped Focusing on Social Media ROI | Social Media Engagement for Financial Services | Scoop.it
The unique way we look at social media ROI and conversions on the Buffer blog.
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5 Social Media Tips for Financial Services #ETMornings

5 Social Media Tips for Financial Services #ETMornings | Social Media Engagement for Financial Services | Scoop.it
I went to the ExactTarget Financial Services Breakfast at Paramount, Centre Point London. I was invited to "Join Barclays and Learn What The World's best Financial Brands will Look Like in the next 5 years".
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MasterCard Reveals Consumer Sentiment on Payments Evolves from “Why Mobile?” to “What’s Next?” in 24 Months

MasterCard Reveals Consumer Sentiment on Payments Evolves from “Why Mobile?” to “What’s Next?” in 24 Months | Social Media Engagement for Financial Services | Scoop.it
Social Conversations Shift to Enriched Digital Experiences Enabled by New Innovations Supporting Mobile Payments, According to 3rd Annual MasterCard Study  To tweet this news, copy and paste http://news.mstr.cd/18RMZl2 to your Twitter handle with ...
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6 Ways Financial Brands Can Use Social Media Effectively

6 Ways Financial Brands Can Use Social Media Effectively | Social Media Engagement for Financial Services | Scoop.it
6 Ways Financial Brands Can Use Social Media EffectivelyFebruary 16, 2015When it comes to finance online marketing, a small number of brands, such as TransferWise and Money Supermarket , prove that, when done right, social media can take a leading...
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Social Media Is Dead: Financial Social Media Evolves

Social Media Is Dead: Financial Social Media Evolves | Social Media Engagement for Financial Services | Scoop.it
While the 1.0 version may be dead, social is not going away. Far from it. Social media is moving from the sidelines of communications to the very center of this new digital world, touching and influencing every aspect of communication. In fact, social media has evolved from “nice to have” to “can’t live without,” serving as the primary distribution channel for content marketing. That being said, I'm thrilled to announce that Financial Social Media has been acquired by Moore Communications Group (MCG).
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10 Significant Things You Likely Didn't Know About Social Media But Should

10 Significant Things You Likely Didn't Know About Social Media But Should | Social Media Engagement for Financial Services | Scoop.it
You probably won't believe some of these facts about social media strategies, but the studies don't lie we hope. Test them yourself.
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4 Archetypes of Top Social Media Influencers

4 Archetypes of Top Social Media Influencers | Social Media Engagement for Financial Services | Scoop.it
Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes. Attributes of Social...
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18 Steps to a Successful Hashtag

Most trending hashtags are about news or celebrities. They relate to subjects that interest thousands or millions of people. Making your hashtag trend needs a lot of planning.
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This Week in Social Media: Engagement, Advice, Mentions, Creative ...

This Week in Social Media: Engagement, Advice, Mentions, Creative ... | Social Media Engagement for Financial Services | Scoop.it
Here are 5 posts that discuss how you can increase engagement with more eloquent Facebook posts, how to benefit from the wisdom of over a dozen of the most knowledgeable social media pros, how to get more mentions ...
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