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5 Psychological Tactics Marketers Use To Influence Consumer Behavior

5 Psychological Tactics Marketers Use To Influence Consumer Behavior | Social Media Engagement for Financial Services | Scoop.it

Digest...


1. Run Emotional Ideas

Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits--which often have a psychological component--generally outsell features.

 

2. Highlight Your Flaws

It’s no secret that consumers tend to doubt marketing claims--for good reasons. Many simply aren’t credible. One way to raise credibility is to point out your product’s shortcomings.

 

3. Reposition Your Competition

In Positioning: The Battle for Your Mind, Al Ries and Jack Trout delve into the limited slots consumers have in their brain for products and services, and the importance of positioning one’s business in the ideal slot. They also write about repositioning--changing the position a business occupies in consumers’ minds.

 

4. Promote Exclusivity

Near the top of Maslow’s hierarchy of needs pyramid sits self-esteem. People want to feel important; like they’re part of an exclusive group. That’s why advertising copy sometimes says: “We’re not for everyone.”

 

5. Introduce Fear, Uncertainty, and Doubt

Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.

 

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iNeoMarketing's curator insight, July 10, 1:10 PM

The behemoth uses FUD. The smaller guys reposition the competition.

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How I became a social media believer and why banking's future is digital - Pulse

How I became a social media believer and why banking's future is digital - Pulse | Social Media Engagement for Financial Services | Scoop.it
How I became a social media believer and why banking's future is digital Pulse That's why I have made accelerating ANZ's progress with digital solutions for our customers, and engagement through social media a key business priority over the next...
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The truth about the impact of Social Media strategies

The truth about the impact of Social Media strategies | Social Media Engagement for Financial Services | Scoop.it
It is now common for companies to develop Social Media strategies and to hire Social Media Managers in order to boost their online presence. But what can you really expect from Social Media Marketing?
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How HR uses Social Media | The Recruiters Lounge

How HR uses Social Media | The Recruiters Lounge | Social Media Engagement for Financial Services | Scoop.it
RT @williamtincup: RT How HR uses Social Media http://t.co/eIKUOH8lRy @jimstroud
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Snark-Nado: What Happened With JP Morgan's Epic Twitter Fail - TheStreet.com

Snark-Nado: What Happened With JP Morgan's Epic Twitter Fail - TheStreet.com | Social Media Engagement for Financial Services | Scoop.it
Snark-Nado: What Happened With JP Morgan's Epic Twitter Fail TheStreet.com "The reality of social media intended to support brand building is that consumers get to decide what they share and what they say," says Susan Fournier, a marketing...
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Successful Advisors on Social Media: Follow the Leaders | Financial Advisor Website Blog

Successful Advisors on Social Media: Follow the Leaders | Financial Advisor Website Blog | Social Media Engagement for Financial Services | Scoop.it
Great examples of Financial Advisors on social media.
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Trusted Analytics Biggest Obstacle in Social Media Adoption

Trusted Analytics Biggest Obstacle in Social Media Adoption | Social Media Engagement for Financial Services | Scoop.it
Understanding the influences of social media on the marketplace and the barriers to adopting this alpha-generating strategy can guide the next wave of financial tech innovation.
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Finextra: Finra carries out social media spot checks

Finextra: Finra carries out social media spot checks | Social Media Engagement for Financial Services | Scoop.it
The Financial Industry Regulatory Authority (Finra) has begun carrying out spot checks on how brokerage firms use sites like Twitter, Facebook and LinkedIn.
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Wall Street Journal to launch a financial social network

Wall Street Journal to launch a financial social network | Social Media Engagement for Financial Services | Scoop.it
LinkedIn ’s quest to be a vibrant platform for business content and discussions will face a new challenge.
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Finextra: Central banks wary of social media

Finextra: Central banks wary of social media | Social Media Engagement for Financial Services | Scoop.it
Living up to their stuffy reputations, around two thirds of central banks do not operate any social media accounts, while many that do take a conservative approach to Twitter and Facebook.
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Companies Go Slow on Social Media Disclosures

Companies Go Slow on Social Media Disclosures | Social Media Engagement for Financial Services | Scoop.it
U.S. companies are indicating they plan to take advantage of new rules allowing them to post material information on Facebook or Twitter accounts, in line with new SEC social media guidance, but it isn't clear yet when they will actually take that...
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ASX lays down the rules on when listed companies must monitor social media

The ASX has issued guidelines on when listed companies need to be especially vigilant about social media.
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Hayden Richards's curator insight, April 15, 2013 1:21 AM

Trending on Twitter was this statement "The ASX does not expect a listed entity to be monitoring social media at large for comments or rumours about it".


ASX proposed changes to the way listed companies, media, financial services communicators and others meet continuous disclosure requirements. This includes the requirement for social media monitoring.


The changes in question are those issued by the Australian Securities Exchange (ASX) in its proposed rewrite of Guidance Note 8 (GN 8); ‘Abridged Guide’; and draft Listing Rule changes. 

 Michelle Ryan from bluechip media writes


"Historically if the ASX had closed, you could be reasonably sure that traditional print media would likely be out of the picture until the next morning. But online publications, and social media, have changed the rules of engagement.

Accordingly, the ASX explicitly mentions social media in its guidance regarding traditional media monitoring to include social media. This means social media monitoring that allows you to ‘listen’ in to investor chat rooms, blogs, bulletin boards etc. The faster you are aware of information that might affect your continuous disclosure requirements, the more quickly you can act on it."

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New SEC guidelines for social media fail to impress corporations | Articles | Home

New SEC guidelines for social media fail to impress corporations | Articles | Home | Social Media Engagement for Financial Services | Scoop.it
Most investor relations pros and CFOs say the Securities and Exchange Commissions didn’t elaborate enough in its recent statement on social media.
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This Week in Social Media: Engagement, Advice, Mentions, Creative ...

This Week in Social Media: Engagement, Advice, Mentions, Creative ... | Social Media Engagement for Financial Services | Scoop.it
Here are 5 posts that discuss how you can increase engagement with more eloquent Facebook posts, how to benefit from the wisdom of over a dozen of the most knowledgeable social media pros, how to get more mentions ...
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3 Ways To Improve Digital Marketing For Financial Services | Mod Girl Marketing

3 Ways To Improve Digital Marketing For Financial Services | Mod Girl Marketing | Social Media Engagement for Financial Services | Scoop.it
Get stats proving that digital marketing for financial services is the biggest untapped opportunity the industry faces. Learn how financial advisors are saving money with social media.
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15 Innovative Strategic Planning Questions to Prepare for 2014 - The Social Media Monthly

15 Innovative Strategic Planning Questions to Prepare for 2014 - The Social Media Monthly | Social Media Engagement for Financial Services | Scoop.it
15 Innovative Strategic Planning Questions to Prepare for 2014 By Mike Brown For those executives still developing next year’s strategies aimed at creating strategic impact in 2014, we’ve opened up the Brainzooming strategic thinking R&D lab to...
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Hello Bank Gives Social Customer Care Center Stage in Latest TV Ads

Hello Bank Gives Social Customer Care Center Stage in Latest TV Ads | Social Media Engagement for Financial Services | Scoop.it
Championing and Curating Social Media & Digital Engagement in Financial Services since 2007
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Being a Leader for the 'Follower' Client Investor Type

Being a Leader for the 'Follower' Client Investor Type | Social Media Engagement for Financial Services | Scoop.it
Followers often overestimate their risk tolerance in pursuit of the latest trendy investment.
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RIAs Call Social Media Policies Their Top Compliance Goal

Advisors are honing their social media savvy, with nearly 83% of firms adopting formal social media policies this year, according to a just-released compliance survey.
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How Financial Advisors Can Build a Relevant Twitter Following

How Financial Advisors Can Build a Relevant Twitter Following | Social Media Engagement for Financial Services | Scoop.it
You've heard it countless times -- social media offers great opportunities to interact with and potentially find new clients. However, you may not not have seen those claims in action yet. Perhaps ...
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Industry Inertia Hampers E-Trading

Industry Inertia Hampers E-Trading | Social Media Engagement for Financial Services | Scoop.it
Institutional traders see some value in fixed income electronic trading, but a lack of a regulatory push and the desire to maintain existing business models is causing inertia in the move to electronic trading methods.
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Finect Launches Network for Financial Industry's Social Media Needs

Finect Launches Network for Financial Industry's Social Media Needs | Social Media Engagement for Financial Services | Scoop.it
Enables financial advisors, asset managers and other professionals to create an online presence by using Twitter, LinkedIn and Facebook, while including tools to ensure compliance with the SEC/FINRA's guidelines.
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Top 10 take-aways from the most successful Social Media Marketing World ever | Business 2 Community

Top 10 take-aways from the most successful Social Media Marketing World ever | Business 2 Community | Social Media Engagement for Financial Services | Scoop.it
Me and 1100 of my closest social media friends, followers, likers, influencers and retweeters gathered in San Diego April 7-9, 2013 for the most successful (RT @GoSocialAE: Top 10 take-aways from the most #successful #SocialMedia #Marketing World...
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