Social Media Engagement for Financial Services

You've heard it countless times -- social media offers great opportunities to interact with and potentially find new clients. However, you may not not have seen those claims in action yet. Perhaps ...

Social media can move the market and be a source of legitimate financial news.

Institutional traders see some value in fixed income electronic trading, but a lack of a regulatory push and the desire to maintain existing business models is causing inertia in the move to electronic trading methods.

Sebi will soon hire staff to sift through social media sites to unearth tips that could impact stock price before they have been disclosed officially.

Interesting research by The Financial Brand into the social media activities of 600 banks and credit unions revealed 7 simple mistakes which...

Financial service firms are a conservative lot, filled with risk, compliance and legal professionals who are ever vigilant detecting, preventing and mitigating risk. Generally, that is a good thing, since no one wins when your bank, insurance company or investment firm takes unnecessary risks.

Actual photo of FinServ executive
considering social media regulation.

But at times, in periods when technology, consumer behavior and customer expectations are rapidly evolving and regulation seems less certain, this natural conservatism can get in the way of good decisions. When this happens, opportunities to enhance and protect the interests of both the business and customers can be lost.

Financial services firms are beginning to use social networking sites to promote services to corporate customers, set up private online forums and monitor what customers say about them.

Last year I spoke with Actiance CEO Kailash Ambwani on the challenges that financial management firms face in using social media.

There has not been a social media-related scandal in the banking sector so far comparable to one faced by Progressive, an insurance company, in which a comedian upset over the treatment of his wife criticized the company and drew tens of thousands...

LinkedIn ’s quest to be a vibrant platform for business content and discussions will face a new challenge.

Living up to their stuffy reputations, around two thirds of central banks do not operate any social media accounts, while many that do take a conservative approach to Twitter and Facebook.

U.S. companies are indicating they plan to take advantage of new rules allowing them to post material information on Facebook or Twitter accounts, in line with new SEC social media guidance, but it isn't clear yet when they will actually take that...

Most investor relations pros and CFOs say the Securities and Exchange Commissions didn’t elaborate enough in its recent statement on social media.

Bloomberg is to integrate real-time Twitter feeds into its market data terminal. The announcement follows this week's decision by the US Securities and Exchange Commission to allow companies to use social media for corporate disclosures.

The head of new City watchdog the Financial Conduct Authority has vowed to take a more proactive approach than his predecessors, monitoring social media sites like Twitter to sniff out illegal behaviour.

Marketing Insights, Ideas and Inspiration for Banks and Credit Unions

Yasmin Zarabi discusses steps financial institutions can take to prepare for social media compliance with impending regulation from the Federal Financial Institutions Examination Council.

Out of the 437 advisers surveyed, only 19 per cent said social media was useful for reaching new prospective clients -- roughly half the number from two years ago, when it was considered a leading benefit...

J.P. Morgan's recent Facebook campaign for its Chase Freedom card is just the latest move by a financial-services company to tap the social-media well.