If you want to talk religion in the western world, in the face of a financial crisis like the one we're presently living through, you can't really ignore the biblical stories of Mammon, one of the seven princes of hell (he represents ...
Pale straw and bright with a flinty lemon and maybe grapefruit nose. The palate has a well rounded mouthfeel with a tiny amount of upfront sweetness then there is citrus, some green apples, the tiniest hint of melon or peach sweetness with a finish that has really elegant acidity as it develops with the apple fruit continuing a long way and a wee peach note on the end.
Treasury Wine Estates Ltd., the world’s second-largest listed wine company, fell the most since a 2011 listing after saying it would write off A$160 million ($145 million) to get rid of old and out-of-date bottles.
Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.
Crowdsourcing is the act of outsourcing tasks to an undefined, large group of people or community (a "crowd"), through an open call. Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. Using Twitter to openly ask your followers and the community as a whole has additional benefits. By listening, organizations gain first-hand insight on their customers' desires.You have the option to follow up with your respondents in real time. Plus, because participants are not being led by moderators or necessarily thinking about the expectations for responses, the answers they give can be more genuine and revealing....
Powerful ROI: Pinterest can be a great tool to generate brand awareness when used correctly.Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories.
- Pinterest traffic spent 60% more than traffic from Facebook.
- Pinterest traffic converted to a sale 22% more often than Facebook
- Facebook traffic bounced 90% of the time, compared to 75% for Pinterest.
Should your business use Pinterest? What can you do to engage your Pinterest audience? Here are three simple pointers for getting started....
With Cinematique's 'Touch-Enabled', Shoppable Videos, Product Placement ... TechCrunch With Cinematique's 'Touch-Enabled', Shoppable Videos, Product Placement Might Not Be So Bad. Anthony Ha. View Staff Page Follow me on twitter.
Along the lines of its Open Table partnership, Yelp will work with local delivery services so that customers don't have to leave Yelp to place orders. Yelp will take care of the entire ordering and checkout experience and ...
Details: Job Summary and MissionThis job contributes to Starbucks success by managing the development and implementation of complex new programs or processes that improve profitability, reduce costs, streamline operations or enhance customer service.
“The level of unemployment in Greece hit a record 27.2 percent in January, up 5.7 percentage points year on year, the Greek national statistics service Elstat said on … …read more ” View Post (Financial crisis in Greece - The level of unemployment...
The passerine wine has a brilliant straw-yellow colour with greenish nuances. This wine reveals ripe pomes notes with background of almond blossom and tropical shades. Excellent for aperitif, raw seafood and delicate first cours
The Marches, or Le Marche as the Italians call it, sits on the east coast of Italy, where the Adriatic sea breeze blows off the water and up the many river valleys, reaching as far inland as the Apennine Mountains. With soil rich in clay, calcium, and limestone, Le Marche makes a wonderful home to over 60,000 acres of grape vines. And, of course, with a winemaking tradition that predates Rome, it is no wonder that a land like this can produce such memorable wines. Sandwiched between Emilia-Romagna to the north and Abruzzi to the south, and with Umbria in its backyard, the Marches is best known for its vibrant, mineral-rich whites and lighter yet savory reds. [...]
Social media has revolutionized the basic tenets of marketing. Here's how it is deconstructing the venerable combination of price, product, placement, and promotion.
The four "Ps." It's hard to get through Marketing 101 without them. If anything was meant to be a foundation of marketing, it's the venerable combination of price, product, placement, and promotion. Now even this theory -- first put forth in 1964 -- is being reshaped. Social media and the customer intelligence available from it have revolutionized even these basic tenets of marketing. In some sense, the four Ps have been completely deconstructed. In all cases, they must be reevaluated.
The New Era Of Product Placement In Viral Videos Forbes Product placement, sometimes referred to as subliminal advertising for its unconscious memory stimulation (we don't even realize it is happening), became a fixture in movies and television as...
The Senior Director, Global Market Research & CI, will be responsible for supporting the market research and CI needs of the MS franchise. The Senior Director Global Market Research MS will collaborate with the regional marketing teams, brand teams, medical affairs, advocacy, market access, and communications to lead the development and execution of yearly Global market research plans & Global CI program. The position will ensure wide dissemination of and communicate market research study results to the expanded MS team. This global position will also have responsibility for leading Competitive Intelligence activities (i.e. alerts on competitor's activities/threats) thus helping the organization develop appropriate strategies and make rapid informed business-decisions.
Most people can't imagine James Bond drinking anything other than his signature vodka martini (shaken not stirred). But the international man of mystery is going to be sipping Heineken, again, in the upcoming Bond flick "Skyfall."
While some fans cry "sacrilege," this isn't the first time Bond has strayed from martinis.
In the very first Bond movie, "Dr. No," Bond perched at a bar beside a Red Stripe. He's also imbibed various brands of vodka, sodas, and other prominently labeled beverages.
For "Skyfall," Bond will be seen with a mall full of different brands, covering everything from Coke Zero, to Sony Vaio. The Heineken tie-in is one of the largest product placement packages in history.
To give you a sense of just how big of a deal product placement is for James Bond, we put together a short history of product placement throughout the lifespan of the movie franchise.
See the history of James Bond product placement here.
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