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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Film & Television & Web TV | Scoop.it

I Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine


Via José Carlos
Lauren Scime's insight:

While I haven't shelled out my hard earned bucks to see a 1.5 hr ad just yet, I am definitely fascinated by brand storytelling that can premier as a feature length film with mainstream distribution. It's certainly a good case study to take to any clients and potential clients who are reluctant to let me run amuck with storytelling for their own brand....of course not so different from previous storytelling campaigns - Transformers immediately comes to mind.

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Rescooped by Lauren Scime from Digital Storytelling
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Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine

Five ways the Lego Movie sets the standard for brand storytelling | Marketing Magazine | Film & Television & Web TV | Scoop.it

I Five ways the Lego Movie sets the standard for brand storytelling, A company that sells small plastic bricks is about to convince millions of people to pay to see one giant ad. Just what does this tell us about the power of brand storytelling? | Marketing Magazine


Via José Carlos
Lauren Scime's insight:

While I haven't shelled out my hard earned bucks to see a 1.5 hr ad just yet, I am definitely fascinated by brand storytelling that can premier as a feature length film with mainstream distribution. It's certainly a good case study to take to any clients and potential clients who are reluctant to let me run amuck with storytelling for their own brand....of course not so different from previous storytelling campaigns - Transformers immediately comes to mind.

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Rescooped by Lauren Scime from Documentary Evolution
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Interactive documentary and the future of journalism - i-Docs

Interactive documentary and the future of journalism - i-Docs | Film & Television & Web TV | Scoop.it

"Snowfall, a New York Times interactive experience which was released in December 2012, brought with it tweets hailing the piece as “the future of journalism”. More recently The Guardian released ‘Firestorm’, which again prompted the same response (from me included…) And the Huffington Post added Elaine Macmillion’s Hollow into the same category stating,

 

” Anyone who saw promise for the future of web-based journalism after watching/reading The New York Times’ highly innovative “Snowfall,” will positively be drawn to the work produced at “Hollow.” It is next level.”

 

Realistically however, it is not the future of journalism, but it is certainly part of it.


Via mirmilla
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mirmilla's curator insight, July 31, 2013 7:51 AM

A very interesting topic.

Related to this topic, we also read a good analysis of Snowfall. Check it out: http://sco.lt/5A9wrB

Rescooped by Lauren Scime from Ultra High Definition Television (UHDTV)
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Your HDTV is 4 Times Worse Than New Ultra HD Sets

Your HDTV is 4 Times Worse Than New Ultra HD Sets | Film & Television & Web TV | Scoop.it

 

Although most people are pleased with the readily-available and always-getting-cheaper 1,080p high definition (HD) TV sets, some people were thinking that maybe it’s time for something better — and it's here.

 


Via Annie Theunissen
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Rescooped by Lauren Scime from OffStage
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Documentary film spotlights local art legends and the power of art | University News

Documentary film spotlights local art legends and the power of art | University News | Film & Television & Web TV | Scoop.it

The inherent power of the Arts to affect the soul has been the topic of many films. From the impersonal nature of Julian Schnabel’s 1996 biographical film “Basquiat” and Fellini’s 1954 “La Strada,” neither affect the audience compared to filmmaker Damon Lee Patterson’s documentary “Art Saved My Life,” which premiered at the Kansas City Fringe Festival on Friday,  July 19.


Via KCStage
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LA's entertainment industry records fewer jobs in May - Los Angeles Times

LA's entertainment industry records fewer jobs in May - Los Angeles Times | Film & Television & Web TV | Scoop.it
LA's entertainment industry records fewer jobs in May
Los Angeles Times
After three consecutive months of year-over-year job gains, the entertainment industry posted a nearly 4% decline in jobs in May, state employment figures show.
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Rescooped by Lauren Scime from Transmedia: Storytelling for the Digital Age
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Kickstarter Has Changed Indie Moviemaking for Good

Kickstarter Has Changed Indie Moviemaking for Good | Film & Television & Web TV | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 22, 3:43 PM


Jennifer M. Wood:  "While Hollywood insiders talk about which big-budget studio movies made and lost the most money in 2013, there’s a far more interesting number to consider: 3,000,000. That’s how many people backed crowdfunding projects for a total of $481,788,567 last year — and that’s on Kickstarter alone."

Rescooped by Lauren Scime from Ultra High Definition Television (UHDTV)
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TCL’s 4K under $5K -- a bargain 65-inch Ultra HD TV

TCL’s 4K under $5K -- a bargain 65-inch Ultra HD TV | Film & Television & Web TV | Scoop.it

 

TCL’s 65-inch E5691 is only $4,999. The new Chinese-made TV has a resolution or 3840x2160 pixels, equalling the resolution of similar panels from Sony, Samsung and LG.

 


Via Annie Theunissen
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Rescooped by Lauren Scime from Ultra High Definition Television (UHDTV)
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Can Ultra HD '4K' Really Help The TV Industry?

Can Ultra HD '4K' Really Help The TV Industry? | Film & Television & Web TV | Scoop.it

 

Right now, almost all the major TV manufacturers, and most of the minor ones, are shipping or preparing to ship, Ultra HD televisions.

 

These have 4 times the resolution of your current television.

 

The hope is this next-gen tech will inject some profits back into a stagnated industry.

 


Via Andre Bontems
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Rescooped by Lauren Scime from Ultra High Definition Television (UHDTV)
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4K/UHD Symposium: Next-Gen Image Formats: More, Better, or Faster Pixels?

4K/UHD Symposium: Next-Gen Image Formats: More, Better, or Faster Pixels? | Film & Television & Web TV | Scoop.it


The Society of Motion Pictures and Television Engineers (SMPTE) and Insight Media have teamed up to create an event focused on the 4K/UHD (Ultra High Definition) professional and consumer ecosystem (see full press release).  It is composed of three elements:

    A  Technical track (Oct. 21)
    A Business track (Oct. 21)
    A 4K/UHD Demonstration Area (Oct 21-23)

The event will be held at the Loews Hollywood Hotel and conference center complex in conjunction with the SMPTE 2013 Annual Technical Conference & Exhibition, Oct. 21-24 in Hollywood, California.


The Society of Motion Pictures and Television Engineers (SMPTE) and Insight Media have teamed up to create an event focused on the 4K/UHD (Ultra High Definition) professional and consumer ecosystem (see full press release).  It is composed of three elements:

A  Technical track (Oct. 21)A Business track (Oct. 21)A 4K/UHD Demonstration Area (Oct 21-23)

The event will be held at the Loews Hollywood Hotel and conference center complex in conjunction with the SMPTE 2013 Annual Technical Conference & Exhibition, Oct. 21-24 in Hollywood, California.

- See more at: http://3dguy.tv/4kuhd-symposium-next-gen-image-formats-more-better-or-faster-pixels/#sthash.NTPoas3p.dpuf
Via Andre Bontems
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