His project has been derided as "dangerous," "ludicrous," and "a red flag for a potential eating disorder" by nutrition experts. Fortunately for Rob, the supporters of Soylent have been generous: a crowdfunding project for his fancy health goo raised almost $800,000 in under 30 days. Now Rob is the CEO ofthe Soylent Corporation; his hobby has officially turned into a career. His management team might look like the kind of technically minded nerds who'd want to consume most of their meals in the form of a beige, odorless powder mix, but they're also the potential forefathers of a famine cure.
With over $1 million in preorders already received for Soylent worldwide, it seems like this stuff is going to stick around. I caught up with Rob to ask how it's all going for Soylent—which some are already calling "the future of food."
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