3-in-1 lens set: Fisheye, Wide Angle, and Telephoto
Optical-quality coated glass lenses for your iPhone.
All wrapped up in a slim aircraft-grade aluminum jacket equipped with two tripod mounts (for portrait or landscape shots).
To switch between lenses you only need to rotate the disc.
Use the 0.7x Wide Angle for sweeping landscapes or get fun warped images with the 0.33x Fisheye. Switch to the 1.5x Telephoto and get nearly two times closer to your subject.
Street price: $250
Find out more: http://photojojo.com/store/awesomeness/iphone-lens-dial/ ;
More info and shot samples: http://www.designboom.com/weblog/cat/16/view/17775/iphone-camera-lens-dial-case.html ;
Via Robin Good