Innovation of Advertising in the Digital Age
14 views | +0 today
Follow
Innovation of Advertising in the Digital Age
I want to use my IT/multimedia degree to branch into digital advertising or marketing. This would include tv advertising, both recording and editing as well as online advert production like web pages, banners and such others. Its my belief that the advertising industry is in the process of abandoning tradition means and moving to a primarily online system.
It is my goal to find a career where i can cater for all the advertising needs of a company or product starting from the graphical design of the logo all the way to completed advertisements for essentially every media platform.
Curated by Brady Boyd
Your new post is loading...
Your new post is loading...
Rescooped by Brady Boyd from The Perfect Storm Team
Scoop.it!

Can Facebook Beat the Google Display Network in Online Advertising?

Can Facebook Beat the Google Display Network in Online Advertising? | Innovation of Advertising in the Digital Age | Scoop.it
Facebook Ads: Do They Even Work? See How Facebook Advertising Compares to the Google Display Network.

Via Stan Smith
Brady Boyd's insight:

statistics from facebook indicating how well adverting through their social media site works. they have huge outreach and get to a bigger audience faster than any other means of advertising. 

more...
No comment yet.
Rescooped by Brady Boyd from What I Wish I Had Known
Scoop.it!

Mobile Advertising: Which Industries Are Taking the Lead?

Mobile Advertising: Which Industries Are Taking the Lead? | Innovation of Advertising in the Digital Age | Scoop.it
Mobile - In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers ...

Via Anita
Brady Boyd's insight:

huge rises in the amount of money being investing into the mobile advertising industry. Apps, online sites, pop up windows, email and text to mobile devices are all means of advertising to mobiles. 

more...
No comment yet.
Scooped by Brady Boyd
Scoop.it!

Steve Jobs: How His Hopes for Mobile Advertising Came True… For Android

Steve Jobs: How His Hopes for Mobile Advertising Came True… For Android | Innovation of Advertising in the Digital Age | Scoop.it

In April 2010, Steve Jobs unveiled Apple’s eagerly-anticipated mobile advertising platform, iAd. Promising to change mobile advertising as we knew it, Jobs painted a vivid portrait of the future he envisioned. It was a bold prediction that, three years later, has largely come true… for Android.

more...
Brady Boyd's comment, March 22, 2013 12:35 AM
steve jobs was a genius who predicted this change and he was right
Rescooped by Brady Boyd from Public Relations & Social Media Insight
Scoop.it!

Mobile Ads: What Works and What Doesn't - WSJ.com

Mobile Ads: What Works and What Doesn't - WSJ.com | Innovation of Advertising in the Digital Age | Scoop.it
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don't.

 

In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.

 

Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.

 

What doesn't work? The same old Web ads plopped into a smartphone.

 

Mobile advertising has been touted as the next big thing since Apple's iPhone debuted in 2007. Yet the promise remained unfulfilled because marketing companies have to navigate consumers' desires for privacy with the enticements mobile devices offer, such as fresh information about users' location and spending habits.

 

Accidental clicks on mobile ads, difficulties buying ads in big quantities, and fuzzy metrics also have kept a lid on mobile ad spending, marketers said....


Via Jeff Domansky
Brady Boyd's insight:

online advertising and marketing is getting cheaper and cheaper which means as the price lowers it will become a more competitive market. it will take over the traditional marketing types so more jobs will open in those industries. 

more...
No comment yet.
Rescooped by Brady Boyd from The MarTech Digest
Scoop.it!

FREE: The Paid Social Media Advertising Report 2013 - Nielsen

FREE: The Paid Social Media Advertising Report 2013 - Nielsen | Innovation of Advertising in the Digital Age | Scoop.it

Report covers...

 

Marketers are increasing budgets and using social media in conjunction with other advertising channels, but return on investment (ROI) continues to be a question.

Below are some key facts from the report:

• Advertisers increasingly view paid social media advertising as an integrated, cross-platform tactic and run it in conjunction with other online and offline media.

• Paid social media advertising is primarily used to support branding-related efforts. As a result, advertisers “would prefer to use the exact same metrics used in the offline medium, and additional metrics specific to the online medium” to measure the effectiveness of their campaigns. Very few media sellers, however, can actually provide such metrics.

• Metrics such as pins, likes and click-throughs are often used to measure paid social media advertising ROI, though advertisers and agencies think sales generated and brand lift are the most appropriate metrics to use to determine ROI.

• Advertisers are doubtful or unconvinced about the effectiveness of paid social media advertising, indicating that the growth of the medium is being somewhat hampered by a lack of relevant, universally employed metrics.

 


Via marketingIO
Brady Boyd's insight:

using social media to advertise your company or product helps but it is harder to quantitatively measure the responses from the consumers. 

more...
marketingIO's curator insight, February 14, 2013 8:27 AM

Some good data and insight around paid social media advertising. If you're working through how to measure the ROI for paid social media advertising, this is an important guide.


  • See the article at nielsen.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us



duncan craig's curator insight, February 18, 2013 5:55 AM

great piece....

Rescooped by Brady Boyd from The 21st Century
Scoop.it!

Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics

Why Mobile Advertising is Future Emerging Market Opportunity | All Infographics | Innovation of Advertising in the Digital Age | Scoop.it
Infographic on Mobile Advertising and its Future business advertising opportunities with Top mobile earning business methods and monetization

Via Dr. Susan Bainbridge
Brady Boyd's insight:

visual aids that can be used to support my argument

more...
No comment yet.
Rescooped by Brady Boyd from Wired Workplace
Scoop.it!

Facebook's Sandberg stirs debate among women in IT

Facebook's Sandberg stirs debate among women in IT | Innovation of Advertising in the Digital Age | Scoop.it
Sheryl Sandberg's belief that the women's revolution has 'stalled' and that 'men still run the world' may be true for the tech industry. Women are rejecting IT as a career.

Via Doug Picirillo
Brady Boyd's insight:

men seem to be running the IT industry, as evident by the ratio of women to men in my course as well. 

more...
Doug Picirillo's curator insight, March 15, 2013 3:35 PM

The representation of women in IT is in a long-term decline. That's not good news. I've seen this percentage rise and fall during my career. In my opinion, women in IT make IT better by bringing constructive diversity to the way we look at work, problem-solving, and life itself.

Scooped by Brady Boyd
Scoop.it!

Steve Jobs: How His Hopes for Mobile Advertising Came True… For Android

Steve Jobs: How His Hopes for Mobile Advertising Came True… For Android | Innovation of Advertising in the Digital Age | Scoop.it

In April 2010, Steve Jobs unveiled Apple’s eagerly-anticipated mobile advertising platform, iAd. Promising to change mobile advertising as we knew it, Jobs painted a vivid portrait of the future he envisioned. It was a bold prediction that, three years later, has largely come true… for Android.

more...
Brady Boyd's comment, March 22, 2013 12:35 AM
steve jobs was a genius who predicted this change and he was right
Scooped by Brady Boyd
Scoop.it!

Forget Traditional TV Ads, Think Online Video Advertising!

Forget Traditional TV Ads, Think Online Video Advertising! | Innovation of Advertising in the Digital Age | Scoop.it

Why TV marketers should try online video advertising

 

SUMMARY: Television remains a powerful marketing platform, but online video ads offer similar levels of audience reach, plus better engagement and a more appealing cost, writes Julie Batten. "Based on the rapid uptake of this medium, it's clear that advertisers are seeing great value in advertising with online video," she writes.

 

READ ARTICLE  

Brady Boyd's insight:

describing how tranditional advertising methods are going out of date and online videos is becoming more common. this means the skills i will attain through my course will be more directly useful. 

more...
No comment yet.
Scooped by Brady Boyd
Scoop.it!

Report Gauges Companies' Approach to Advertising on Social Media

Report Gauges Companies' Approach to Advertising on Social Media | Innovation of Advertising in the Digital Age | Scoop.it

Report: Brands open their wallets for social media
SUMMARY: Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith.

Brady Boyd's insight:

showing that social media has a large influence on the market and good advertising capabilities. 

more...
No comment yet.