"Binge-viewing, empowered by DVD box sets and Netflix subscriptions, has become such a popular way for Americans to watch TV that it is beginning to influence the ways the stories are told — particularly one-hour dramas — and how they are distributed."
This was originally published on the Limelight Networks Blog as part of my day-to-day responsibilities as the Sr. Director of Marketing Strategy.
Storytelling is the future of digital marketing, plain and simple. If you aren’t on board yet, you are living in the past and each day you are “advertising” your products instead of “storytelling” about your business is another day your competitors are getting ahead of you. But before we jump into some ideas about what makes a good story, let’s look at the evolving digital marketer.
This conversation that appeared in Interview Magazine in September 1974 doesn’t offer any great insights into filmmaking, but for what it lacks in informativeness it makes up for in novelty.
The meeting of these two icons of the 20th century is particularly significant, as each bridged high art and popular culture in unique intriguing ways. While on the surface it may seem like a odd pairing, they both share many things in common. Warhol and Hitchcock both started out as illustrators. Warhol had started his career working as a commercial illustrator, Hitchcock had started out creating illustrations for title cards in silent movies. Of course Andy and Alfred where also both film directors.
Pixar Studios filmmaker Andrew Stantongave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. "Make me care," he says. If you research the advice of famous directors and screenwriters of today and of years gone by you will find this is a common refrain: You have go to make the audience care. Presentations in all their many forms are never just about transferring information alone. We are emotional beings, like it or not, and to connect and engage people to the degree that they will care enough to listen to you, you have to evoke in them some kind of emotion. The TED talk below is well worth watching; the storytelling lessons in this short talk are many.
Newsarama 10 To Watch in 2013: Comic Book Movies Newsarama Over the past week, we've chronicled the Characters, Series and Comic Creators we think will be topping your pull list here in 2013, and now we turn our attention to the world of 2013's...
Indefatigable in their desire to find larger and larger audiences for their film, Adam Bhala Lough (Bomb the System, Weapons) and and his co-director Ethan Higbee have been self-distributing The Upsetter: The Life & Music of Lee “Scratch” Perry for what feels like an eternity.
Via Zan Chandler
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