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In the last year I’ve become convinced that the only way to make sure your journalism has the impact it deserves on a crowded web is to, as Brian Storm says, ‘bet the farm’ on quality.
It was this idea that led to the creation of ‘Inside the Story: a masterclass in digital storytelling by the people who do it best’. It’s a collaborative ebook I’ve produced with the help of some of the best digital journalists working on the web... Via Brad Tollefson 
We have all had the experience of finding ourselves as the outsider in a conversation among insiders. At first we encounter a word or phrase — perhaps of a technical nature — that we do not understand. Before you know it, we are swamped with the unfamiliar and we nod and smile knowingly until we can make our escape.
There are many journalists who feel that way when they hear experts chatting in the acronymic jargon of digital technology. Geek speak. But there are just as many writers and editors uncomfortable with the technical vocabulary of storytelling. To the uninitiated, they may sound like phrases from a foreign language:
The arc of the story
Some of these theories are as old as Aristotle, but they continue to be re-imagined and re-purposed for the most contemporary forms of storytelling. Via Gregg Morris In the last year I’ve become convinced that the only way to make sure your journalism has the impact it deserves on a crowded web is to, as Brian Storm says, ‘bet the farm’ on quality.
It was this idea that led to the creation of ‘Inside the Story: a masterclass in digital storytelling by the people who do it best’. It’s a collaborative ebook I’ve produced with the help of some of the best digital journalists working on the web... Via Brad Tollefson Or how to mastermind a nonsensical parade following a cock-a-hoop bestiary into the doors of infinity. Une parade se forme avec panache et extravagance. The ... Via Green 
Looking for a nice followup article to this. If you find it before I do, let me know... Via Brad Tollefson 
The web is unmuting, says Soundcloud CEO Alexander Ljung. Why he believes video will take a backseat to sound in the battle for web attention. Via Jérôme Rastoldo 
Surely you were made to read one of John Steinbeck’s seminal works at some point in your high school career. Hopefully you enjoyed one of them, be that his novella Of Mice and Men, his classic The Grapes of Wrath, or what Steinbeck called his finest work East of Eden. Most of his literature can be classified as Dust Bowl fiction depicting tales of common people during the Great Depression. Steinbeck had an extraordinary career, receiving the Pulitzer Prize for The Grapes of Wrath, and eventually being awarded the Nobel Prize for Literature in 1962. Much can be gleaned from his masterful writing. Here are a few storytelling tips from Steinbeck himself. Via Gregg Morris 
According to the Small Business Search Marketing Survey by American Express OPEN, U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them. Close behind, however, is the Internet.
Local consumers now heavily rely on search engine power when shopping locally. Column Five - http://bit.ly/HflNxk - takes a look at what this means for your small business in this Infographic created with Milo. Via maxOz A funny thing happened at CinemaCon last week, when Warner Bros. previewed scenes from Peter Jackson's upcoming The Hobbit: An Unexpected Journey in what could be a revolutionary new acquisition and projection format of 48fps. Response to the new technology — which better represents the motion our eye see in the real world and reduces the flicker and "strobing" effects that often plague movies shot with moving cameras — was mixed. Via Travis Hodges 
Ads, hashtags, trailers for trailers … with all the marketing gimmicks for Ridley Scott's sci-fi epic, I'm starting to think I can already predict the entire storyline. Via Luca Baptista 
In this special reportBulletins from the future A little local difficulty Reinventing the newspaper »The people formerly known as the audience Julian Assange and the new wave The Foxification of news Comin... Via Sakulsri Srisaracam |
Jon Spaihts: "Ridley is a creative volcano and it was a major part of my job just trying to keep up with him. He's a marvel."
DRC: Also interesting is Spaihts on why Hollywood & the video game industry take such a different approach to producing science fiction properties. Via The Digital Rocking Chair, Travis Hodges 
A revolution in how we watch was just the start. Now comes the good stuff.
As TV evolves, so does our way of watching—sometimes in two opposite directions at once. This spring has brought a good deal of pissing and moaning about how there’s too much good stuff to watch on Sunday nights—even though, in the DVR era, a one-night embarrassment of riches shouldn’t matter. But the rise of tweeting and recapping makes it matter (as the magazine’s TV critic explains, just to the right): In order to engage fully in the energized dialogue that’s taking place about TV, you pretty much have to watch shows the way your ancestors did—right when they air—or risk having your Monday ruined by a minefield of Internet spoilers. So given the luxury of personal convenience or the fun of instant web communality, which brave new world do you choose? Via Meri Peltola 
The moral of this story is that storytelling is powerful. The better we understand its requirements, the more successful our communications will be.
As a freelance writer/editor/web designer, my focus for the last eight years has been on helping my business clients tell their stories in writing and on the web.
I have come to believe more and more that our brains interpret ALL writing as a story because human beings just seem to be hardwired for storytelling. That’s why I love this quote from Miriam Rukeyser:
“The universe is made of stories, not atoms.”
Applying storytelling techniques in business communications
Because story forms such a fundamental part of who we are as human beings, understanding and applying the principles of storytelling in our business communications will help us create much more powerful websites, articles, white papers, press releases and more. Via Gregg Morris 
The success of James Cameron’s Avatar was inspiring: an indication that it is possible to launch a new saga in reboot-happy Hollywood. Now it looks like Avatar is all he will be working on for, well, the rest of his filmmaking career. In an interview with the The New York Times, Cameron explains that he has shut down the development arm of his production company and is no longer working on new projects: Via Florida Supercon 
The Trades"Justice League: Origin" Ignites DC Comics "New 52" Hardcover Graphic Novel LineThe Tradesby RJ Carter When DC Comics resparked their entire universe from scratch, one of the things that both thrilled and confused readers was the... Via James Whitelock 
Moneycontrol.comOne needs all kinds of cinema to survive: Emraan HashmiMoneycontrol.comAnuradha SenGupta of CNBC-TV18, talks to Emraan Hashmi, one of the most bankable actor, in the Hindi Cinemas in last one decade. Via Indraneel Majumdar 
The Avengers isn't just the culmination of five big superhero movies over a four-year period — it's also the culmination of years of design work. When Marvel started preparing to bring its marquee heroes together in one giant adventure, some ... Via James Whitelock
TED Talks Software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. Via Annabel Roux, Sakulsri Srisaracam Cinnafilm’s Unrivaled Dark Energy Texture Technology for Film and Video | planet5D - HDSLR community
Act of Valor was shot on the Canon EOS 5D Mark II and those of you paying close attention to what Shane Hurlbut has been talking about Dark Energy... Via Travis Hodges 
LAS VEGAS — A demonstration of new laser illuminated projection technology was presented at the CinemaCon exhibitors convention on Wednesday, where it was offered as one solution to the problem of theater screens that appear to be too dark. Via philippe reinaudo A funny thing happened at CinemaCon last week, when Warner Bros. previewed scenes from Peter Jackson's upcoming The Hobbit: An Unexpected Journey in what could be a revolutionary new acquisition and projection format of 48fps. Response to the new technology — which better represents the motion our eye see in the real world and reduces the flicker and "strobing" effects that often plague movies shot with moving cameras — was mixed. Via Travis Hodges |
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