Field Marketing
14 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Stephane Cardon from Public Relations & Social Media Insight
Scoop.it!

How Brick-and-Mortar Stores Are Becoming More Like Online Retailers

How Brick-and-Mortar Stores Are Becoming More Like Online Retailers | Field Marketing | Scoop.it

Between the confluence of the Web and e-commerce and the rise in hours at work for U.S. workers, brick-and-mortar visits are becoming worryingly infrequent. Online shopping is rapidly overtaking high-street sales with the U.S. Department of Commerce spotting a 3.4% quarterly pickup in e-commerce sales compared to 0.6% for brick-and-mortar retailers during the fourth quarter of 2013.

 

However, thanks to modern technology, traditional retailers now have a chance to fight back. Strategy consulting firm Control Group put together a thorough report examining several emerging trends in retail technology. Especially, state-of-the-art technologies that make dynamic pricing for brick-and-mortar retailers could indeed enable them to turn the tide in the battle of clicks versus bricks....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 28, 2014 2:32 AM

While dynamic pricing has mostly been associated with online vendors, one consulting group says that brick-and-mortar retailers can now join in with this game-changing strategy thanks to new technologies.

Rhonda Griffin's curator insight, October 7, 2014 1:46 PM

....Web and e-commerce and the rise in hours at work for U.S. workers, brick-and-mortar visits are becoming worryingly infrequent. Online shopping is rapidly overtaking high-street sales with the U.S. Department of Commerce spotting a 3.4% quarterly pickup in e-commerce sales compared to 0.6% for brick-and-mortar retailers during the fourth quarter of 2013.

 

Contact me for more information!

Francey Smith's curator insight, October 19, 2014 5:01 PM

My focus and experience is non-food retailing. Today's customer for retail is already purchasing from many channels under the same name plate. She (and he) have been aware of multi-channels for several years and will continue to do so for the future near and beyond. Don't fool yourself into thinking that the "multi channel" customer is a fad!


The smart retailer today follows their customer (hopefully by name, address both postal and email, at a SKU level and then trends this robust customer data over time) on all channels.

Rescooped by Stephane Cardon from Retail 3.0: Multi-Channel Retailers, Brands & Shoppers
Scoop.it!

History of Retail in 100 Objects - Explore the Past & experience the Future of Retail - The Store, WPP, Intel

History of Retail in 100 Objects - Explore the Past & experience the Future of Retail - The Store, WPP, Intel | Field Marketing | Scoop.it

We invite you to explore the “History of Retail” as seen through 100 objects that have had a profound impact on the way retail has developed through the ages.

And looking ahead, we present a collection of future objects that will innovate the retail industry and transform the way we shop.

 

It is our belief that there will be more change in Retail in the next 10 years than the past 50. So in conjunction with our partners on this project, Intel and the Intel ‘Futures’ team, we have looked into the future to try and define what objects, not invented yet, will have a considerable impact in the years to come.


Via sophiedesc
more...
sophiedesc's curator insight, August 8, 2013 2:26 PM

Impressive collection of Past and Future Objects that shaped & will transform the retail industry - each with their impact, origin and milestone. 


In addition to this online experience, the "History of Retail in 100 Objects" is also available as a downloadable eBook: 

http://bit.ly/14AGBvg

 

Scooped by Stephane Cardon
Scoop.it!

Le point de vente (ré)enchanté - Emarketing

Le point de vente (ré)enchanté - Emarketing | Field Marketing | Scoop.it
Emarketing
Le point de vente (ré)enchanté
Emarketing
Plus beau, plus digital, décliné en cross canal, surfant sur la vague du local, le merchandising effectue sa mue avec succès. Une évolution drivée par l'avènement du commerce en ligne.
more...
No comment yet.
Scooped by Stephane Cardon
Scoop.it!

Le merchandising à l'ère du commerce en ligne - Comptanoo

Le merchandising à l'ère du commerce en ligne - Comptanoo | Field Marketing | Scoop.it
Le merchandising à l'ère du commerce en ligne
Comptanoo
Avec la montée des achats sur Internet, faire la différence en magasin s'avère plus que jamais primordial.
more...
No comment yet.
Scooped by Stephane Cardon
Scoop.it!

Pour les fêtes, Microsoft invente le merchandising anti-Google

Pour les fêtes, Microsoft invente le merchandising anti-Google | Field Marketing | Scoop.it
Microsoft continue de se payer Google en prolongeant sa campagne Scroogled via un merchandising à destination des geeks.
more...
No comment yet.
Rescooped by Stephane Cardon from Made In Retail : L'actualité Business des réseaux Retail de la Mode
Scoop.it!

Audits de merchandising: Propos et méthodologie

Audits de merchandising:  Propos et méthodologie | Field Marketing | Scoop.it
Ce billet met en lumière le propos, la portée et les méthodes pour effectuer des audits de merchandisage ou audits de merchandising. Cela s’adresse aux merchandisers, retailers, distributeurs de bi...

Via Made In Retail
more...
No comment yet.
Rescooped by Stephane Cardon from Distribution#Retail
Scoop.it!

Showrooming, vrai danger ? 77 & 6 : Les chiffres de Connected Store » |

Showrooming, vrai danger ? 77 & 6 : Les chiffres de Connected Store » | | Field Marketing | Scoop.it

Via Yoan Langlais
more...
No comment yet.
Rescooped by Stephane Cardon from Retail technology
Scoop.it!

Top 10 ideas from Retail over the last 12 months

Top 10 ideas from Retail over the last 12 months | Field Marketing | Scoop.it
We've picked out our top ten Retail articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.

Via Nikki Baird
more...
No comment yet.
Rescooped by Stephane Cardon from Public Relations & Social Media Insight
Scoop.it!

The World's Top 10 Most Innovative Companies in Retail

The World's Top 10 Most Innovative Companies in Retail | Field Marketing | Scoop.it

PNo industry has been more transfigured in the past year than retail. Stores now behave like websites, tracking customers as they browse. American malls have pretty much died (but maybe on their way back to life). And in some parts of the country you can have your milk and eggs home-delivered along with your new iPod on the same day. Those who lead the field strike the right balance between physical and digital, experience and affordability, convenience and quality....


Via Jeff Domansky
more...
Brooke Lindell's curator insight, May 19, 2014 9:12 PM

This article lists the 10 most innovative companies in retail and on the list are companies such as amazon.com for 'leaving it's competitors in the dust' with it's free 2 day shipping with prime which made the company grow by millions, it created same day grocery delivery business in certain cities and also! Delivery on sundays with its partnership with the US postal service. They also talk about J.Crew being basically the clothing brand of America, combining run way looks with middle class prices, in 2013 their revenue grew by 10% which many people credit to the partnership of CEO Mickey Drexler and Jenna Lyons, president and creative director.

Kaitlyn Gregg's curator insight, November 5, 2014 3:16 PM

The most innovative companies are identifying their customers needs and potential needs, such as Amazon pushing past 2 day shipping to Amazon Fresh.  Another cool example is the retailer identifying the cultural needs of their Spanish customers. 

Megan Kraft's curator insight, November 5, 2014 3:54 PM

Everyone knows Amazon excels in retail innovation, but there were a few companies on this list I had never heard of, and some I was surprised made the list.

Scooped by Stephane Cardon
Scoop.it!

Merchandising : quel avenir ? | Merchandising News

Merchandising : quel avenir ? | Merchandising News | Field Marketing | Scoop.it
D'habitude je commente, là, je vous laisse juger "sur pièce" ! J'ai juste ajouté quelques visuels. Voici l'article, tel quel, des échos d'hier (12/12/13), par Philippe Lachaize -Associé Secteur Retail & Supply Chain, Stanwell ...
more...
No comment yet.
Scooped by Stephane Cardon
Scoop.it!

Consommateur piégé : les manipulations du merchandising - consoGlobe

Consommateur piégé : les manipulations du merchandising - consoGlobe | Field Marketing | Scoop.it
Consommateur piégé : les manipulations du merchandising consoGlobe Petites astuces simples connues depuis que le commerce existe ou réglages marketing sophistiqués, les marchands n'en finissent pas d'affiner leurs stratégies pour nous faire acheter...
more...
No comment yet.
Rescooped by Stephane Cardon from Retail & Marketing Strategies
Scoop.it!

Study Shows Most Customers Make Purchase Decisions In the Store | Loyalty360.org

Study Shows Most Customers Make Purchase Decisions In the Store | Loyalty360.org | Field Marketing | Scoop.it
Most customers ultimately make their purchase decisions in the store, according to POPAI’s 2013 Shopper Engagement Study. The study found that 76% of customers surveyed indicated that they make their purchase decisions in the store.

Via The Mann Group
more...
No comment yet.
Rescooped by Stephane Cardon from TRADCONSULTING 4 YOU
Scoop.it!

Un Bon Cross Merchandising En 6 Points | MARKETING PGC

Un Bon Cross Merchandising En 6 Points | MARKETING PGC | Field Marketing | Scoop.it
Pour celles et ceux qui ne seraient pas encore à l'aise avec ce terme, le cross merchandising est la science marketing (ou commerciale) qui permet de mettre en

Via TRADCONSULTING 4 YOU
more...
No comment yet.
Rescooped by Stephane Cardon from Retail
Scoop.it!

Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions

Intel Provides HSN, Kraft Foods and Macy’s with New Retail Solutions | Field Marketing | Scoop.it

With help of Intel AIM Suite, Kraft Foods and Intel created the DIJI-TASTE Sampling Experience, an interactive solution that distributes product samples based on audience metrics to target a specific demographic. Macy’s leverages the Beauty Spot solution at four of its stores in an effort to assist shoppers in finding and evaluating cosmetics and fragrances. People can use the stations to get detailed information about beauty products and download useful information to their mobiles. Intel has also co-worked with adidas, the LEGO Group and Petrobras to bring engaging consumer experiences worldwide. Intel is also collaborating with Samsung and Motorola to produce its first smartphone. Currently, Intel is showcasing these solutions in its booth at the National Retail Federation (NRF) Annual Convention & Expo, January 15—18, in New


Via Mike Spencer
more...
No comment yet.
Rescooped by Stephane Cardon from Marketing & advertising 2.0
Scoop.it!

La valeur des marques dépend directement de la qualité de leur activation.

La valeur des marques dépend directement de la qualité de leur activation. | Field Marketing | Scoop.it

Sur son blog, Nicolas Bordas nous livre sa réflexion autour de deux questions  : 1.”Quelle est votre définition de la marque ?” et 2. “Comment piloter une marque efficacement”.

Même si Jean-Noël Kapferer, professeur à HEC, a eu raison de parler de “Capital de marque” (puisque la marque est le premier des actifs immatériels de l’entreprise), il ne faut pas oublier que la valeur des marques dépend directement de la qualité de leur activation. C’est ce qui explique l’apparition d’Apple à la deuxième place du classement Interbrand 2012, valorisée 76 milliards de dollars juste derrière Coca-Cola, avec une progression de valeur de marque de +129% en un an !


Via Masanet
more...
No comment yet.