C’est une sorte de résurrection. Alors que les points de vente ont longtemps redouté une mort certaine à cause de la concurrence du web, les voilà qui revoient leur copie. Car en effet, le web est enfin perçu comme un allié des magasins, un formidable outil de renouvellement et de création de valeur.
Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of "seamless retailing" by Accenture. In a survey of 750 adult consumers, 21 percent of
Maddyness vous propose en partenariat avec We are the 97% des interviews des entrepreneurs qui font la France. Pour ce nouveau rendez-vous, Benjamin Zenou, 28 ans, raconte comment il en est venu à co-fonder en 2013, SimpliField
My last year’s predictions were kind of a flop. I was like 4/10 or something. I re-read that blog and cringed as I went through some of the predictions. Retrospectively, I think that technology prediction can’t be done on a year-over-year basis; the …
One large sourcing event can quickly add up to a big data project. Retailers who aggregate spend using advanced eSourcing as part of an enhanced process is reporting that spend aggregation yields cost savings.
Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream marketing solution. Consumer adoption of smartphones and tablets is now ubiquitous. Take for example my [...]
Marketing Strategy - To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical ...
IDC recently revealed 10 industry trends that will most impact the role of the CIO in 2014. For example, by 2018, the adoption of 3rd Platform technologies, like mobile and big data, will redefine 90 percent of IT roles. Find out
The classic multi-channel retail business model has recently been eclipsed by a commerce anywhere approach. Where retail channels were once highly segmented, consumer expectations now dictate an experience which leverages a wide array of interactions. Many retailers have yet to adapt their operations to accommodate commerce anywhere, and those that are on their way have taken vastly different paths.
The National Retail Federation’s annual “Big Show” kicks off in New York this week. Thousands of industry insiders will be there to explore the future of brick-and-mortar stores, global expansion, mobile commerce, the customer experience, and much more. There’s an entire track of sessions on “big ideas.” It’s a pivotal time [...]
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