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« Web in store » : les avis clients au service de l’expérience en magasin

« Web in store » : les avis clients au service de l’expérience en magasin | Field Marketing and Sales for professionals | Scoop.it
C’est une sorte de résurrection. Alors que les points de vente ont longtemps redouté une mort certaine à cause de la concurrence du web, les voilà qui revoient leur copie. Car en effet, le web est enfin perçu comme un allié des magasins, un formidable outil de renouvellement et de création de valeur.
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Adidas transforme ses magasins en stades | RetailDetail

Adidas transforme ses magasins en stades | RetailDetail | Field Marketing and Sales for professionals | Scoop.it
Adidas déploie un nouveau concept qui doit stimuler les ventes dans ses magasins en gestion propre.
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» Dossier Cross-canal : Catherine Barba nous donne ses conseils pour une stratégie efficace - WiziShop Blog Ecommerce

Dossier Cross-canal : Catherine Barba nous donne ses conseils pour une stratégie efficace sur le blog e-commerce WiziShop
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Shoppers increasingly want in-store experience to mirror online

Shoppers increasingly want in-store experience to mirror online | Field Marketing and Sales for professionals | Scoop.it
Even as online shopping continues to grow, more U.S. shoppers are planning to make purchases from physical stores, according to the results of the latest study of "seamless retailing" by Accenture. In a survey of 750 adult consumers, 21 percent of
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Pourquoi les solutions SaaS BtoB vont prendre de l'importance...

Pourquoi les solutions SaaS BtoB vont prendre de l'importance... | Field Marketing and Sales for professionals | Scoop.it
Les atouts des solutions SaaS vont leur faire connaître un essor important dans les années à venir
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3 Slam-Dunk Ways to Give Customers Exactly What They Want

3 Slam-Dunk Ways to Give Customers Exactly What They Want | Field Marketing and Sales for professionals | Scoop.it
Making customers happy doesn't have to be terribly difficult. In fact, they usually want just one thing from you. Here are three ways to deliver it.
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Interaction to Revenue: Building a mobile enterprise | Retail Whitepapers | RIS News: Business/Technology Insights for Retail, Supermarket Executives

Interaction to Revenue: Building a mobile enterprise | Retail Whitepapers | RIS News: Business/Technology Insights for Retail, Supermarket Executives | Field Marketing and Sales for professionals | Scoop.it
Companies are struggling to successfully integrate mobility into their organizations. But at its root, it's about a fundamental change in the way you do business.
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[Interview] "Pour entreprendre, mieux vaut être agile et bien entouré" Benjamin Zenou, CEO SimpliField - Maddyness

[Interview] "Pour entreprendre, mieux vaut être agile et bien entouré" Benjamin Zenou, CEO SimpliField - Maddyness | Field Marketing and Sales for professionals | Scoop.it
Maddyness vous propose en partenariat avec We are the 97% des interviews des entrepreneurs qui font la France. Pour ce nouveau rendez-vous, Benjamin Zenou, 28 ans, raconte comment il en est venu à co-fonder en 2013, SimpliField
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What enterprise developers can learn from consumer apps

What enterprise developers can learn from consumer apps | Field Marketing and Sales for professionals | Scoop.it
Leyla Seka is VP AppExchange & Partner Operations at Salesforce.com. In the enterprise app space, we’re no longer just selling to IT anymore. Cloud platform ecosystems are leveling the playing ...
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The Big Three for 2014 -- Cloud, Mobile and Big Data

The Big Three for 2014 -- Cloud, Mobile and Big Data | Field Marketing and Sales for professionals | Scoop.it
My last year’s predictions were kind of a flop. I was like 4/10 or something. I re-read that blog and cringed as I went through some of the predictions. Retrospectively, I think that technology prediction can’t be done on a year-over-year basis; the …
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With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local | Wired Design | Wired.com

With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local | Wired Design | Wired.com | Field Marketing and Sales for professionals | Scoop.it
Why Starbucks is making their store design hyper-local.
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IRX 2014 PREVIEW Oxford University’s Jonathan Reynolds on trading abroad

IRX 2014 PREVIEW Oxford University’s Jonathan Reynolds on trading abroad | Field Marketing and Sales for professionals | Scoop.it
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Retailers using big data to trial personalised in-store banners - Retail Gazette

Retailers using big data to trial personalised in-store banners - Retail Gazette | Field Marketing and Sales for professionals | Scoop.it
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Comment Apple Store remet l'humain au coeur de l'expérience retail en magasin.

Comment Apple Store remet l'humain au coeur de l'expérience retail en magasin. | Field Marketing and Sales for professionals | Scoop.it
Visiter un Apple Store est toujours un grand moment expérienciel. C'est un peu comme communier avec son créateur Steve Jobs tant son esprit est omniprésent. Décryptage d'un concept retail unique.
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Best Practices for a Mobile Enterprise | How-To | Mobile Enterprise(ME)

Best Practices for a Mobile Enterprise | How-To | Mobile Enterprise(ME) | Field Marketing and Sales for professionals | Scoop.it
Companies that are actively integrating mobile into their business are raising the bar for those without a mobile strategy to develop mobile capabilities or risk falling behind in the market.
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Strategic Sourcing Data Gets Big | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives

Strategic Sourcing Data Gets Big | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives | Field Marketing and Sales for professionals | Scoop.it
One large sourcing event can quickly add up to a big data project. Retailers who aggregate spend using advanced eSourcing as part of an enhanced process is reporting that spend aggregation yields cost savings.
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Is 2014 Finally The Year Of Mobile?

Is 2014 Finally The Year Of Mobile? | Field Marketing and Sales for professionals | Scoop.it
Attention: Announcing 2014, the third annual “year of mobile.” Yes, we have been hearing this line since 2012, but it seems that 2014 is poised to finally be the year that mobile becomes a mainstream marketing solution. Consumer adoption of smartphones and tablets is now ubiquitous. Take for example my [...]
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Big Data Shouldn't Cause Big Headaches

Big Data Shouldn't Cause Big Headaches | Field Marketing and Sales for professionals | Scoop.it
Marketing Strategy - To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical ...
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Building the Next-Generation Retail Operating Model - Five Things Every Retail CEO Needs to Know - Retail Gazette

Building the Next-Generation Retail Operating Model - Five Things Every Retail CEO Needs to Know - Retail Gazette | Field Marketing and Sales for professionals | Scoop.it
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10 Trends that Impact the CIO in 2014 | Trends | Consumer Goods Technology

IDC recently revealed 10 industry trends that will most impact the role of the CIO in 2014. For example, by 2018, the adoption of 3rd Platform technologies, like mobile and big data, will redefine 90 percent of IT roles. Find out
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Customer Demand For “Commerce Anywhere” Dictates New Retail Model

Customer Demand For “Commerce Anywhere” Dictates New Retail Model | Field Marketing and Sales for professionals | Scoop.it
The classic multi-channel retail business model has recently been eclipsed by a commerce anywhere approach. Where retail channels were once highly segmented, consumer expectations now dictate an experience which leverages a wide array of interactions. Many retailers have yet to adapt their operations to accommodate commerce anywhere, and those that are on their way have taken vastly different paths.
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OracleVoice: 10 Technology Trends That Will Revolutionize Retail

OracleVoice: 10 Technology Trends That Will Revolutionize Retail | Field Marketing and Sales for professionals | Scoop.it
The National Retail Federation’s annual “Big Show” kicks off in New York this week. Thousands of industry insiders will be there to explore the future of brick-and-mortar stores, global expansion, mobile commerce, the customer experience, and much more. There’s an entire track of sessions on “big ideas.” It’s a pivotal time [...]
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With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local | Wired Design | Wired.com

With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local | Wired Design | Wired.com | Field Marketing and Sales for professionals | Scoop.it
Why Starbucks is making their store design hyper-local.
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