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Rescooped by Peter Calamia from Social Media Marketing
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How to Turn Negative Social Media Into a Positive

How to Turn Negative Social Media Into a Positive | Fictitous Fatigue | Scoop.it
Social Media - How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned ...

Via Flashleap
Peter Calamia's insight:

Businesses and brands today use social media for a plethora of reasons. It is social media that truly makes the entire marketplace interconnected on a global scale. In other words, customers in China can make a comment on a brands Official Twitter page and interact, make comments etc... It is almost a way to have one on one customer service and interaction with just a few clicks apart regardless of where you stand on the entire globe. To assume that everything on a brands social media pages will be positive comments and feedback would be a utopia. Recently participating in a Domino's social media analysis, you can clearly see on their Twitter page that customers flock to the site to post negative complaints and comments. However, Domino uses that in a positive light and responds and gives solution with apologies and coupons even. This act shows that Domino's does not run from negative feedback and is paying attention to its customer. This will even show a positive customer that the company is acknowledging how they mess up. The article also touches on how companys should not delete negative feedback. In today's world, a majority of communication is done through a screen, whether on the computer or on the phone. Deleting someones comment is quite similar to giving someone the cold shoulder, and they will take it as disrespect. Companies and PR people also have to be careful to not mistaken their social media account for the company they work for. In a given example, this happened with Red Cross and a beer company. The two companies ended up deleting the content, and creating a spin off of the mistake in a positive light. So another lesson was to have fun with the content. In closing, social media is a tool that is used to hopefully reach millions in a positive way. However, that is not always the case, because companies are not perfect. So, any company with a social media account has to take the good with the good and the bad with the bad. Since social media was created for interaction, both positive and negative feedback must be dealt with accordingly. 

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Rescooped by Peter Calamia from Social Media Marketing
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How You Can Create Content That Generates 40,000 Targeted Visitors

How You Can Create Content That Generates 40,000 Targeted Visitors | Fictitous Fatigue | Scoop.it
A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known o

Via Flashleap
Peter Calamia's insight:

One of marketers biggest challenges, if not the biggest challenges, if finding a way to break through the clutter. Marketers want to be looking at the clutter, not be submerged in it. It is the customers who are being drowned every single day by clutter. Take for instance your daily commute to school or work every single day. If you turn the television on, you are sure to catch at least 3 minutes of 30 second commercials; so that is 6 different advertisements right there. Then prior to your sports debate show coming on, you have to watch the sponsors introduce THEIR product, AND THEN the show. If you happen to check your e-mail, you will be swarmed with internet advertisements and pop-ups. Then if you read some of the news paper or your favorite magazine, you will be passing through full page advertisements. Lastly, your drive to work will have radio advertisements and large billboards promoting new products. That is all clutter within a 2-3 hour span. So getting your content to stand out is crucial to success. This article was all about experiencing results from your content, regardless of where it goes, good content is good content. The author here, focused on blogs. There are 2 million blog posts every day, so how does one standout? One of his main pieces of advice was finding a blog that already does what you want to do well. Same goes for an upcoming athlete; if you want to be the best, you observe the best. Secondly, improve what you see as already good. Artists and athletes understand that eventually someone will do what they do better then them eventually. Records are meant to be broken. Lastly, you have to target, target, target. If there is a specific demographic your content attracts, then target them. So for instance, if you were to observe this author, one of his main preferences is Pinterest, who generates the most referral traffic than Youtube. Depending on the popular "Pins", you can tailor a specific type of blog. Some of this advice seems obvious, but sometimes what is obvious is overlooked. So to narrow it down, you must: Observe, Improve, and Target content.

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Rescooped by Peter Calamia from Social Media Analytics Tips
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5 Simple Metrics to Track Your Social Media Efforts

5 Simple Metrics to Track Your Social Media Efforts | Fictitous Fatigue | Scoop.it
Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americ

Via Dan Polley
Peter Calamia's insight:

I do not run a social media platform for a business, however I can surely say I participate in them often. I never actually recognized the difficulty of being able to measure how effectively a company is allowing me to engage in their product. In other words, I never examined my participation through the lenses of an actual business. Between Twitter, blogs, facebook, likes, retweets, reposts, etc... businesses may be overwhelmed with the level of interaction they are creating with their consumers. There are, however, easy ways to determine that level of interaction, what is going well, and what should be changed. For instance, Google Analytics is a terrific resource to determine how often your business is being referred. For example, checking how often I used their name in my Tweets. Also, going through your own Twitter page from a marketer stand point, personally tallying up what is negative and what is positive. Not the most attractive route, but necessary none the less. Again, what it takes to actually evaluate and measure the use of the social media platform can be long work, but it is necessary to make the proper adjustments. Customers now are becoming experts at using social media, and wanting their information quicker, they can quickly replace a previous favorite with a new brand that caters to their needs more efficiently.

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Rescooped by Peter Calamia from B2B Social Media Marketing
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Fund managers eager to use social media are held back by industry regulations - Washington Post

Fund managers eager to use social media are held back by industry regulations - Washington Post | Fictitous Fatigue | Scoop.it

The rFund managers eager to use social media are held back by industry regulationsWashington PostFacebook and Twitter may have become mainstream for many American families and businesses, but within the fund industry, the use of social media is much...


Via Sam Wee
Peter Calamia's insight:

The many regulations placed on big businesses is a good thing. The recent crisis that took place in 2008 resulted in much stricter rules and regulations, that determine how, when, and why big corporations share information and make money off of that information. These managers want to use social media, however there are many rules that prevent them from doing so. And, if they do use social media outlet somehow, it is very strict on their use of the channel. Security and Exchange Commission is doing it's part to keep information (the proper information) concealed. Overall, these regulations are protecting public interest. I do not see big funds being limited to their social media capabilities, however, properly using such channels can help their image and ability to advertise themselves.


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Rescooped by Peter Calamia from Working With Social Media Tools & Mobile
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How to Spend Only 10 Minutes Per Day on Twitter

How to Spend Only 10 Minutes Per Day on Twitter | Fictitous Fatigue | Scoop.it

The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter.

As Facebook constantly changes its algorithm and increases preference for promoted posts and ads, turn to Twitter for free and effective small business social networking. Your plan of attack involves two main tools: Hootsuite andTwitter Lists.


Via Ilkka Olander
Peter Calamia's insight:

Finally! Businesses can navigate through Twitter in only 10 minutes, but effective minutes. How? By using "Hootsuite". My only question is, would a company find this helpful? I get social media is big, and growing each and every day. But are the big companies finding such things as "Hoosuite" beneficial? I am getting confused by the amount of social media use and shortcuts, connections, and "#hashtags" that people and websites are coming up with. It seems as if these platforms are getting over used, and companies are going to start to hire 9 year old children so they can effectively compete and use "#hashtags". That's right, 9 year olds! How will President Obama possibly fit people as young as nine years old into minimum wage and unemployment debates and policies?

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Rescooped by Peter Calamia from Boost Likes and Followers
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Why Facebook is booming Small Business

Why Facebook is booming Small Business | Fictitous Fatigue | Scoop.it

Getting attention on Facebook for your brands and products has proven to be essential yet difficult to achieve. Members of small business have tried may ways to attempt to build their social presence on top social networks like Facebook. 


Via Buy Likes and Followers
Peter Calamia's insight:

Facebook is used by over 70% of the population and increasing. Businesses now, are beginning to understand the ins and outs of properly using facebook for exposure to their brand and/or company. However, many are starting to do this through the procedure of "buying" likes on Facebook. In other terms, companies create their facebook page to deliver information and update their page for the public viewing. Each page accumulates likes on the page so their page pops up on the likers news feed as well as their friends. So, businesses are able to purchase these likes and have it mandatory to pop up on the customers news feed. This exposure happens each and every day, leaving the company in a good position to advertise their products and services. The daily exposure for the companies is good for their business.

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Buy Likes and Followers's curator insight, February 7, 2014 9:50 AM

Achieving Facebook success: insight into the future of small business

Chris Perkowski's curator insight, February 11, 2014 6:13 PM

The benefits of increasing your Facebook likes are tremendous due to the fact that by reaching one fan/customer you now have the potential to reach hundreds more. You are only able to do this through the social networking medium. Many business owners and webmasters alike have already noticed the benefits of this statistic and have already begun initiating the necessary steps to start optimizing their websites and associated networks in order to be able to better reach these potential readers, fans, and customers.

Rescooped by Peter Calamia from Social Media Marketing
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Twitter's New Design Looks A Lot Like Facebook, And That's A Good Thing

Twitter's New Design Looks A Lot Like Facebook, And That's A Good Thing | Fictitous Fatigue | Scoop.it
Unveiled today, Twitter's new design is all about making your stream of consciousness seem less schizo.

Via Flashleap
Peter Calamia's insight:

Social Media sites always have to be improving and innovating. In todays fast moving market, that is the only way to stay relevant. By keeping things fresh and easy to use, the consumers stay engaged and changing with the times. Although this may annoy mobile users always having a red symbol on their phone notifying them of an "Update" to an app, sometimes we are more than happy to download the update if it is something that we use often. This article focused on Twitter's new and improved page layout, which looks awfully close to Facebook's design. One of Twitter's competitive advantages is the presentation of it's content, referred to as a "river stream". There have been talks about changing that format, but that is one distinction that really makes Twitter work. However, that improved this stream. Some of your popular tweets that generated interaction will be enlarged on your profile, to literally stand out. At the end of each week, users will also be sent an e-mail from Twitter with a recap of their tweets that week, giving specific metrics of what worked and what did not work, how many viewed it, and which got the most retweets. When I first received this on my e-mail, it was entirely new, unexpected, and entertaining. One more improvement was the background formatting you can edit your page with to make it look more colorful. This seemed to be the biggest spin off of Facebook, however by staying true to their river stream of thoughts to display users content, Twitter just improved the visibility of this feature.

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Rescooped by Peter Calamia from Social Media Marketing
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Pinterest helps you search smarter with latest update | Cult of Mac

Pinterest helps you search smarter with latest update | Cult of Mac | Fictitous Fatigue | Scoop.it
If you're a Pinterest user, you may be interested in a new mobile app feature being rolled out by the photo-sharing site. Called 'Guided Search,' the tool

Via Flashleap
Peter Calamia's insight:

The new "Guided Search" feature for the Pinterest mobile app is the latest improvement to the use. It is extremely user friendly and highly beneficial for marketers and users alike. The Pinterest data base is so large that your search may be difficult for you to filter. In essence, it just assists the user in narrowing down the results of the search into something specific. This is a terrific improvement for any website, because search results can certainly be overwhelming when you see "1 out of 3,458 search results". Are you suppose to scroll through them all? Are you suppose to randomly choose a number and pick that result? People certainly enjoy easier. For instance, if one is to search on Food Network a recipe for "eggs". The amount of recipes that come up will be in the thousands. With Guided Search, you can filter until you have narrowed your search down to something specific. The process may be: eggs>breakfast>Difficulty Level>Chef>Style etc.. Pinterest in particular offers so many different people, offers, and pages that the guided search is a phenomenal way to improve user ability.

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Rescooped by Peter Calamia from New Developments in Social Media
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Change Is in the Air for Social Media - Business 2 Community

Change Is in the Air for Social Media - Business 2 Community | Fictitous Fatigue | Scoop.it
Change Is in the Air for Social Media
Business 2 Community
... issues and current best practices. Social media can and will impact your business, so take control of your social influence.

Via Politelli
Peter Calamia's insight:

Social influence. Social media is so widely used that it cannot be ignored. If you are a business, you can and must find a way to incorporate social media into your campaign. The article broke down the changes into three separate categories: Number one, visual social content. I took it that people enjoy such entertainment. It takes away the drag of having to read long blog posts or articles. Every company has a brand image, adding pictures to your specific social media website allows for more engagement. It also gives the consumer their own opportunity to upload their own pictures to a company’s site. I picture is worth a thousand words after all. Secondly, social media investment. With the increasing demand of social media, both from a consumer and company standpoint, having the proper knowledge and understanding of the use and effectiveness of a social media outlet is critical. A company has to invest the time and resources to try and master certain outlets. With prices increasing for the opportunity of exposure on social media outlets, such as Facebook or Google, a company having their own outlet such as a website or an active Instagram account can do a great deal of marketing. A company must approach this opportunity whole heartedly. Lastly, social media strategy and planning is the implementation aspect of success. Merely saying you have a Facebook, or telling customers to “go check out our page” is not enough. Being able to incorporate your information social media outlet, your entertainment outlet, etc… can do wonders for your company. Perfect example is artist Curtis “50 Cent” Jackson. With a website with other forms of entertainment, his fans can engage this website for updates and other things going on. He also has a Twitter page that he himself interacts with fans. Lastly, he has been using his Instagram account to release pictures for his upcoming album. Every so often he will release a picture saying, “Coming soon” or “Great music coming”. As he builds anticipation, he has many other outlets to release his music to his mass fan base across the globe.

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Politelli's curator insight, February 23, 2014 9:18 PM

The article, “A Change is in the Air for Social Media,” is a direct reference to my Scoop.it category of “New Developments in Social Media.”  The article specifically mentions visual content as the new medium for social media advances.  Visual social media websites such as Pinterest and Instagram are gaining much more traction in the business world.  One reason the author mentions for this shift is the ability for visual content to inform and entertain the audience at the same time.  Also the capabilities for these types of websites to connect with their consumer base are key when establishing a brand identity with their audience.  It also stresses the importance of investing money and planning their social media strategies.  In today’s world it is important for companies to be on top of changes in the social media landscape.  When consumers convert to a different platform, a business must be ready to adapt their marketing plan to suit the consumer’s need.

Rescooped by Peter Calamia from Sports Engineering
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Dainese smart ski airbag ready for prime time

Dainese smart ski airbag ready for prime time | Fictitous Fatigue | Scoop.it
After three years of development, Dainese has shown a near-competition-ready prototype of the Dainese D-Air Ski. Using an array of sensors, the protective s...

Via Julian Chua
Peter Calamia's insight:

Technology is remarkable when it comes to safety. Here, Dainese has adapted motorcycle protection advancements to the dangerous sports of skiers. I personally have never skied, but this seems like something comfortable, cool, and safe for all ages and levels of competition. Such a device is still in prototype stages, but when all components are set for marketing and sales, this product can certainly take-off. I can see something like this being either purchased by a big company, such as Nike, or have competition sky rocket. Marketing for something like this is only attractive for people who participate in skiing, so data will have to be collected from those who have skied in the past, say, 5-10 years. Again, the technology is remarkable, with 7-10 different sensors being able to expand the vest in 100's of a millisecond. A commercial for a product like this can be innovative as well.

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Rescooped by Peter Calamia from Medicine
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Mindful eating tips for the desk-bound

Mindful eating tips for the desk-bound | Fictitous Fatigue | Scoop.it
Mindful eating tips for the desk-bound
Well, January 1 came and went, and so did the first Monday of the new year. So, how are you doing on your 2014 resolutions, if you made any?
The San Francisco

Via medicinezine
Peter Calamia's insight:

With many desk jobs today requiring endless hours in front of a screen, repeating the same sorts of tasks, eating properly is one of the ways to extend efficient working hours. Or, on the opposite side of the spectrum, eating poorly can depreciate your work tenfold. The healthy eating tips, including: proportions, content, and times slots. These were helpful tips that don't only apply to people at desks, but to all, because nutrition is such a large part of our lives. Only a month into the new year, it is not too late to start up on a resolution to create a better life.

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Rescooped by Peter Calamia from Sports and Performance Psychology
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How Can You Speed Up at The Finish Line?

How Can You Speed Up at The Finish Line? | Fictitous Fatigue | Scoop.it

“Here's a graph from a classic study by French researcher Michel Cabanac, published in 1986 in the Journal of the Experimental Analysis of Behavior: (How Can You Speed Up at The Finish Line?”


Via Luis Valdes
Peter Calamia's insight:

“This is a mental redefinition, though, not a physical one, because it’s the mind that needs to overcome the obstacles. Once this happens, the body will usually follow order."


For the sake of the study,it is typically the brain that gives out before the heart, lungs, or muscles. The heart is a muscle, just like ones bicep or triceps. Over time, through training and endurance build-up, it can be structured to last longer. Endless studies are coming up in the importance of exercise for both short-term and long-term health. 

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