Today let’s talk about the process of crafting the elevator pitch. I think your best chance for success is to take it seriously as a multi-step process (because I know you have nothing else to do) and put some time into it. The effort will allow you to overcome shyness, discomfort with verbal presentations, and even nervousness around publishing professionals. Preparation always boosts confidence, and if there’s one thing I see writers struggling with, it’s confidence. So how do you prepare?