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IIs there such a thing as having too much content? Marketo customers often ask me this question, so I thought I would pose it to a few experts to get their perspective.I consulted with Ann Handley, Chief Content Officer of MarketingProfs; Joe Pulizzi, CMI’s own Content Marketing Evangelist; C.C. Chapman, renowned storyteller, explorer, and humanitarian; Joe Chernov, VP of Marketing at Kinvey; and Marketo’s own Co-Founder and VP Marketing, Jon Miller.
Here are some of their thoughts, as well as my own, based on our collective experience with best practices and processes for creating content...
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.