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Is there an 80/20 rule in social media for the travel industry?

Is there an 80/20 rule in social media for the travel industry? | Feedback | Scoop.it
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.

Via Roland Schegg
Hans-Ruedi Hertig - Bohnet's insight:

Of course the 80/ 20 rule goes for everything, anytime and anywhere. Real marketing intelligence, however, does not center on specific media, channels or plattforms such as social media and their when's and where's. The truth of the matter lies in the marketing process as definded by https://www.alexandria.unisg.ch/persons/Christian_Laesser/L-en: All depends on which phase of the customer loyalty process you are focussing: E.G. new clients will go to the big platforms for the bookong. Existing clients want to recommend "their" destination or place to eat and sleep by ways of the local websit. Customers on the way to the slopes want to check local conditions and the whereabouts of their friends on their smartphone.

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Francois Adoue's curator insight, September 6, 2013 9:12 AM

It is obvious in many fields, why not in tourism industry ? 

Ian R. Clayton's curator insight, September 7, 2013 6:54 AM

Point taken on the effort put into ones own website may be rather futile given that all travelers seem to go to the aggregators at some point and the services they add are not something that a sole site can offrer.

 

Indeed #travelshopping is the name of the game. We have a whitepaper on that and it is clear that hotel need to move togeather to allow cross-site stickiness. like adding to a wish list, and facilitating access to that wish list, which will include your competion.

Hotels are NOT ready for this and may never be. 

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Rescooped by Hans-Ruedi Hertig - Bohnet from eTourism Trends and News
Scoop.it!

Is there an 80/20 rule in social media for the travel industry?

Is there an 80/20 rule in social media for the travel industry? | Feedback | Scoop.it
There is no discussion on customer experience today that doesn’t speak to social media and its impacts on hotels, operators and brands.

Via Roland Schegg
Hans-Ruedi Hertig - Bohnet's insight:

Of course the 80/ 20 rule goes for everything, anytime and anywhere. Real marketing intelligence, however, does not center on specific media, channels or plattforms such as social media and their when's and where's. The truth of the matter lies in the marketing process as definded by https://www.alexandria.unisg.ch/persons/Christian_Laesser/L-en: All depends on which phase of the customer loyalty process you are focussing: E.G. new clients will go to the big platforms for the bookong. Existing clients want to recommend "their" destination or place to eat and sleep by ways of the local websit. Customers on the way to the slopes want to check local conditions and the whereabouts of their friends on their smartphone.

more...
Francois Adoue's curator insight, September 6, 2013 9:12 AM

It is obvious in many fields, why not in tourism industry ? 

Ian R. Clayton's curator insight, September 7, 2013 6:54 AM

Point taken on the effort put into ones own website may be rather futile given that all travelers seem to go to the aggregators at some point and the services they add are not something that a sole site can offrer.

 

Indeed #travelshopping is the name of the game. We have a whitepaper on that and it is clear that hotel need to move togeather to allow cross-site stickiness. like adding to a wish list, and facilitating access to that wish list, which will include your competion.

Hotels are NOT ready for this and may never be.