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Curated by Mike Spencer
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Gartner Says Sales of Mobile Devices Grew 5.6 Percent in Third Quarter of 2011; Smartphone Sales Increased 42 Percent

Gartner Says Sales of Mobile Devices Grew 5.6 Percent in Third Quarter of 2011; Smartphone Sales Increased 42 Percent | Feed | Scoop.it

Worldwide sales of mobile devices totaled 440.5 million units in the third quarter of 2011, up 5.6 percent from the same period last year, according to Gartner, Inc

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Google Has Unveiled the Official Think Insights

Google Has Unveiled the Official Think Insights | Feed | Scoop.it
Google has unveiled its Think Insights—a useful information and resource platform for marketers—out of beta. Simply designed, in signature Google’s colors, the hub features helpful tools for market research worldwide, as well as studies, the latest trends and supporting videos. 
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Havas Media Has Unveiled the 2011 Meaningful Brands Research

Havas Media Has Unveiled the 2011 Meaningful Brands Research | Feed | Scoop.it
The Top3 leading brands that gained the most consumer loyalty and attachment are IKEA, Google and Nestlé correspondingly. 20% of 50,000 global customers in 14 countries think that brands have positive impact on their lives.  Most people would not care if 70% of brands ceased to exist.
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Fatana Faghiryar's comment, March 19, 2013 6:38 PM
This article points out that consumers form an attactment towards a brands varying if its meaninful to them. Brands become valueable and important to customers, as a memory of a consumer holds an awareness of a perticular brand.
Prianka Patel's comment, March 20, 2013 2:53 AM
this article is pretty good as it proves the points of consumers feelings towards the brand. it explains how consumers want to feel good about the brand as well as expect good quality this is how consumers get attatched and become loyal to a specific brand. in IMC brand is about understanding the consumer and satisfying them with the best goods and services and meeting their needs and wants. in this article i have learnt and been able to relate to the thoery of branding in IMC and also the real world. as this article has shown how consumers view brands and how they feel about them, as well as explaining the importance of a brand in a IMC strategy. in IMC it is told that markets should engage with consumers and become more loyal and personal with them by socialising with them more, this is how a marketers brand will be established and create an awareness as consumers are getting satisfied by what they want and need as markets have done their research and now will be successful in their branding.
Delzin Balsara's comment, March 20, 2013 5:00 AM
How do consumers get so attached to their brand??
In my opinion this article puts out the main points on consumer's and brand engagement, However I do think that this article relates more towards the topic of brand preference as well. Consumer loyalty is gained through consumers sticking/preferring to a particular brand. As marketers it is important to understand your consumers and the bond that they might have with their brand. The brand turns into a symbol that becomes an attachment to the consumer.
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Digital Stats: The average number of links for UK newspapers shared on social sites per week

Times looks a little low, pay wall must be restricting reporting!
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AT&T Ad Goes Viral By Telling It Like It Is

AT&T Ad Goes Viral By Telling It Like It Is | Feed | Scoop.it
An AT&T ad has gone viral by being brutally honest about how people use their smartphones.
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Scam Detector gives users real-time information on mobile scams

Scam Detector gives users real-time information on mobile scams | Feed | Scoop.it

Knowing which online business endeavors are legitimate is a persistent problem for consumers, but a new application is hoping to combat this problem

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Facebook Marketing Strategies | Visual.ly

Facebook Marketing Strategies | Visual.ly | Feed | Scoop.it

This infographic provides different ways to market and engage fans on Facebook. It also provides examples of how to use each method.

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4 Essential Facebook Page Apps to Improve Communication With Fans

4 Essential Facebook Page Apps to Improve Communication With Fans | Feed | Scoop.it

For businesses, trying to determine which Facebook apps can help your organization can be daunting. To get you started, here are four time-saving Facebook apps that allow you to better reach and communicate with your audience

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The Economics of Star Wars | Visual.ly

The Economics of Star Wars | Visual.ly | Feed | Scoop.it

This infographic shows how much it cost to make the Star Wars films and how much the films made in the box office

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New Amazon iPhone App Blends Augmented Reality With eCommerce

New Amazon iPhone App Blends Augmented Reality With eCommerce | Feed | Scoop.it

A new iPhone app from Amazon lets you point to things in your radius and buy them 

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Should Research Agencies be Paid for the Value of Their Insights?

An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted Ed Appleton to share his thoughts as a client-side researcher on the subject of ROI and market research.

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25 business-tastic B2B social media case studies

25 business-tastic B2B social media case studies | Feed | Scoop.it

Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not.

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The wheel of hunger

The wheel of hunger | Feed | Scoop.it

Our brains process 400 billion bits of information every second
Sounds like a lot doesn’t it? Well it is, but fortunately we only ‘experience’ around 2,000 bits of this
This filtering enables us as human beings to make decisions based upon the data we receive. Without it, we’d be paralysed by the overwhelming possibilities of everything we see, touch, hear, store, smell and sense
In much the same way, when we look at what people are searching for online, it’s easy to be overwhelmed by rows upon rows of search terms, dates and volumes (even if it ‘only’ amounts to less than a million rows)
For someone looking at the data all day with advanced spreadsheet skills and tools it can be a little easier but we can’t all be data ninja’s and nor would we want to be
That’s why the visualisation above was created. It takes a mass of data around what people search for online and filters it down through stages in order to answer the important question for anyone interested in creating content around food ‘what should we be talking about / linking to / sharing / discussing / creating / revamping?’

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welcome to optimism: Wieden + Kennedy tops 2011 creative awards league tables

welcome to optimism: Wieden + Kennedy tops 2011 creative awards league tables | Feed | Scoop.it
Creativity magazine's annual tot-up of various creative awards shows (ADC, AICP, The Andy Awards, Cannes, The One Show, D&AD and The Clios) forms a league table of the most awarded agencies and campaigns.
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Old Navy Launches a New Campaign Called Funnovations Inc.

Old Navy Launches a New Campaign Called Funnovations Inc. | Feed | Scoop.it
This is “the place where the brand’s quirkiest ideas are born and tested,” as said in a press-release will demonstrate the fun nature of the brand with a series of commercials, mobile apps and online pages.
The first commercial will tell the story of the Old Navy ‘Perfect Puff’ jacket and how the teams and magical machines at Funnovations Inc. make sure the coats are made with “just the right amount of puf”.
Other video spots will feature portrayals of Old Navy’s funnovative experts making some of the brand’s other signature items. Old Navy will also release a digital ‘tour’ of the Old Navy lab via its YouTube Channel.

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Nook Tablet: How Does It Stack Up Against the Competition? [CHART]

Nook Tablet: How Does It Stack Up Against the Competition? [CHART] | Feed | Scoop.it
The new Nook Tablet adds yet another answer to the question, "Which tablet should I get?" Use our handy chart to compare the specs and make your decision.
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Brits Support Social Media Shutdown During Civil Unrest

Brits Support Social Media Shutdown During Civil Unrest | Feed | Scoop.it
The majority of Brits support shutting down social networking sites like Facebook and Twitter during times of civil unrest, a new study reveals.
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What luxury brands can learn from retailers on mobile

What luxury brands can learn from retailers on mobile | Feed | Scoop.it

Luxury Daily today - What luxury brands can learn from retailers on mobile; Harrods bolsters in-store vibe with multimillion-dollar renovation

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Pepsi's 'Sound of Football' project lets visually impaired players see the pitch with their ears (video)

Pepsi's 'Sound of Football' project lets visually impaired players see the pitch with their ears (video) | Feed | Scoop.it

lets visually impaired players see the pitch with their ears (video)

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In pictures: London 2012 posters

In pictures: London 2012 posters | Feed | Scoop.it
A selection of established artists across the UK have designed a series of posters to help promote the Olympic and Paralympic Games.
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5 Wishes for The Next Generation of Consoles

5 Wishes for The Next Generation of Consoles | Feed | Scoop.it

Some forward-looking suggestions for what we hope is around the corner in the next round of console wars

1. Fully embrace a streaming system:

2. Don’t bother with backwards compatibility

3. Provide for smart connections between the digital game content and the physical world.

4. Provide seamless software adaptability for players of different skill levels in the form of a common handicapping system that is used across all games.

5. Don’t force the use of add-on technology.

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91% of top brands have apps, but how many of them are any good?

91% of top brands have apps, but how many of them are any good? | Feed | Scoop.it

More than nine in ten of the world's top 100 brands have now released mobile apps, according to a new report from analytics company Distimo.

It finds that 91% of the companies listed in Interbrand's 2011 Best Global Brands chart have a presence in at least one of the major app stores, up from 51% when Distimo last checked 18 months ago.

The company says that each brand has 24 apps available on average, although this figure is skewed by large publishers like Disney (636 apps – this is across all the app stores) and Sony (285 apps). Strip them out, though, and the average is still 15.

The report also finds that 86% of the top brands have a presence on iPhone, while 66% have at least one iPad app. 59% are on Android, but a mere 26% are on BlackBerry, and just 9% on the Nokia Store. However, Distimo notes that this time last year, less than 20% of the top 100 brands had Android apps available, so Google's platform is picking up steam.

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Digital Stats: European Mobile Benchmarks August 2011

Digital Stats: European Mobile Benchmarks August 2011 | Feed | Scoop.it

UK Leads the way in mobile benchmark data for EU 5 from Comscore MobiLens

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Native apps versus mobile websites: three simple rules

Native apps versus mobile websites: three simple rules | Feed | Scoop.it

Should you build a native app or a mobile website? The answer depends on who you ask, and there's a very good chance that the person you ask will have very strong feelings one way or the other.

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