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Curated by Mike Spencer
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MIT researchers locate genes that help underlie memory formation, zap some mice

MIT researchers locate genes that help underlie memory formation, zap some mice | Feed | Scoop.it
Over time, the neurons in your brain are going to change. And that's only natural. When you experience a new event, your brain encodes the memory by altering the connections between neurons, which is caused by turning on several genes within these neurons. Black Mirror memory grain anybody?
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£16 computer gets close to launch

£16 computer gets close to launch | Feed | Scoop.it
The eagerly anticipated Raspberry Pi home computer is very close to going into full scale production.
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Guardian and Honda Hack Day

Guardian and Honda Hack Day | Feed | Scoop.it

Cultural Engineers sitting alongside the UK’s most cutting edge developers, created a diverse raft of interesting applications. Different interpretations of the brief inspired by The Power of Dreams, produced ideas from innovative bike safety solutions, to an application that visualises Wi-fi signals with music.

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Thomson Reuters Has Unveiled the ‘Top 100 Global Innovators’ Study

Thomson Reuters Has Unveiled the ‘Top 100 Global Innovators’ Study | Feed | Scoop.it
Thomson Reuters researched the companies in accordance with their number of patents received in the last three years, whether these were protected in key markets, and how often they were cited by other firms, says Warc.

The rankings feature 14 groups from the semiconductor and electronics components sector with the highest figure of any industry that include such top companies as Intel, Sharp, Samsung and Qualcomm. Computer hardware specialists sector has 11 companies including HP, Toshiba and Xerox.

Besides, there are 13 chemicals producers in the charts, including 3M, Chevron and Dow Chemicals, while the consumer products segment features Procter & Gamble, L’Oréal and Unilever and 9 companies in total.

The categorization was also made by region. North America leads with 40% of the enterprises excelling in R&D, Asia accounts with 31% (Japan yielded 27 %. Followed by South Korea, with 4% of the companies) and Europe has 29% with France as the innovation leader that owns 11 headquartered. Sweden has 9 enterprises, while Germany and Netherlands have 4 organizations each.
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Hyundai Presents the Re:Generation Music Project in Association with GRAMMY

Hyundai Presents the Re:Generation Music Project in Association with GRAMMY | Feed | Scoop.it
You never know...it might work...
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Black Mirror: Charlie Brooker interview - Channel 4 - Info - Press

Black Mirror: Charlie Brooker interview - Channel 4 - Info - Press | Feed | Scoop.it
Charlie Brooker talks, inspirations for the series, annoying his Twitter followers, and embracing his inner geek...
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Broadband speeds drop by a third in the evening

Broadband speeds drop by a third in the evening | Feed | Scoop.it
British broadband speeds nosedive by an average of 35 per cent as more people log on in the evening. Only a third...?!
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welcome to optimism: Wieden + Kennedy tops 2011 creative awards league tables

welcome to optimism: Wieden + Kennedy tops 2011 creative awards league tables | Feed | Scoop.it
Creativity magazine's annual tot-up of various creative awards shows (ADC, AICP, The Andy Awards, Cannes, The One Show, D&AD and The Clios) forms a league table of the most awarded agencies and campaigns.
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Old Navy Launches a New Campaign Called Funnovations Inc.

Old Navy Launches a New Campaign Called Funnovations Inc. | Feed | Scoop.it
This is “the place where the brand’s quirkiest ideas are born and tested,” as said in a press-release will demonstrate the fun nature of the brand with a series of commercials, mobile apps and online pages.
The first commercial will tell the story of the Old Navy ‘Perfect Puff’ jacket and how the teams and magical machines at Funnovations Inc. make sure the coats are made with “just the right amount of puf”.
Other video spots will feature portrayals of Old Navy’s funnovative experts making some of the brand’s other signature items. Old Navy will also release a digital ‘tour’ of the Old Navy lab via its YouTube Channel.

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Nook Tablet: How Does It Stack Up Against the Competition? [CHART]

Nook Tablet: How Does It Stack Up Against the Competition? [CHART] | Feed | Scoop.it
The new Nook Tablet adds yet another answer to the question, "Which tablet should I get?" Use our handy chart to compare the specs and make your decision.
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Brits Support Social Media Shutdown During Civil Unrest

Brits Support Social Media Shutdown During Civil Unrest | Feed | Scoop.it
The majority of Brits support shutting down social networking sites like Facebook and Twitter during times of civil unrest, a new study reveals.
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Visualizing Reuters Editorial Investment - Data Mining: Text Mining, Visualization and Social Media

Visualizing Reuters Editorial Investment - Data Mining: Text Mining, Visualization and Social Media | Feed | Scoop.it
This is a very early view of a work in progress. The process is to crawl Reuters, extract the attribution of each article (writers and editors) and extract the mention of country names. Then, using gephi, to visualize the relationships,...
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Astronomers confirm 'Earth twin'

Astronomers confirm 'Earth twin' | Feed | Scoop.it

Astronomers confirm the existence of an Earth-like world orbiting a star like our Sun in its "habitable zone" - at a balmy 22C

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The Evolution of iPad Magazine Designs

The Evolution of iPad Magazine Designs | Feed | Scoop.it
In just a few days the iPad will be 18 months old and Jann Wenner will release Rolling Stone's first app -- nothing too flashy.
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Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement - Mobile Marketer - Advertising

Coca-Cola, Microsoft, ABC and AOL lament over mobile measurement - Mobile Marketer - Advertising | Feed | Scoop.it
LOS ANGELES – A roundtable of executives from Coca-Cola, Microsoft, ABC and AOL at the Mobile Marketing Forum discussed the importance of a centralized dashboard for mobile measurement to be able to tie campaign performance to ROI.
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Reebok and Crossfit Have Created the Biggest 3D Painting in the World

Reebok and Crossfit Have Created  the Biggest 3D Painting in the World | Feed | Scoop.it
Reebok has partnered with CrossFit, a developer of multifunctional fitness programs to set a new Guinness World Record by creating the biggest 3D painting in the world. To do it, street artists ‘3D Joe & Max’ have turned part of London’s Canary Wharf quayside into the longest and largest 3D artwork. 
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Superhydrophobic Coatings | Corrosion Control & Waterproof Coatings | NeverWet

Superhydrophobic Coatings | Corrosion Control & Waterproof Coatings | NeverWet | Feed | Scoop.it
NeverWet - we have developed a superhydrophobic coating that completely repels water and heavy oils. Any object coated with our NeverWet� coating literally cannot be touched by liquid.
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Gartner Says Sales of Mobile Devices Grew 5.6 Percent in Third Quarter of 2011; Smartphone Sales Increased 42 Percent

Gartner Says Sales of Mobile Devices Grew 5.6 Percent in Third Quarter of 2011; Smartphone Sales Increased 42 Percent | Feed | Scoop.it

Worldwide sales of mobile devices totaled 440.5 million units in the third quarter of 2011, up 5.6 percent from the same period last year, according to Gartner, Inc

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Google Has Unveiled the Official Think Insights

Google Has Unveiled the Official Think Insights | Feed | Scoop.it
Google has unveiled its Think Insights—a useful information and resource platform for marketers—out of beta. Simply designed, in signature Google’s colors, the hub features helpful tools for market research worldwide, as well as studies, the latest trends and supporting videos. 
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Havas Media Has Unveiled the 2011 Meaningful Brands Research

Havas Media Has Unveiled the 2011 Meaningful Brands Research | Feed | Scoop.it
The Top3 leading brands that gained the most consumer loyalty and attachment are IKEA, Google and Nestlé correspondingly. 20% of 50,000 global customers in 14 countries think that brands have positive impact on their lives.  Most people would not care if 70% of brands ceased to exist.
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Fatana Faghiryar's comment, March 19, 2013 6:38 PM
This article points out that consumers form an attactment towards a brands varying if its meaninful to them. Brands become valueable and important to customers, as a memory of a consumer holds an awareness of a perticular brand.
Prianka Patel's comment, March 20, 2013 2:53 AM
this article is pretty good as it proves the points of consumers feelings towards the brand. it explains how consumers want to feel good about the brand as well as expect good quality this is how consumers get attatched and become loyal to a specific brand. in IMC brand is about understanding the consumer and satisfying them with the best goods and services and meeting their needs and wants. in this article i have learnt and been able to relate to the thoery of branding in IMC and also the real world. as this article has shown how consumers view brands and how they feel about them, as well as explaining the importance of a brand in a IMC strategy. in IMC it is told that markets should engage with consumers and become more loyal and personal with them by socialising with them more, this is how a marketers brand will be established and create an awareness as consumers are getting satisfied by what they want and need as markets have done their research and now will be successful in their branding.
Delzin Balsara's comment, March 20, 2013 5:00 AM
How do consumers get so attached to their brand??
In my opinion this article puts out the main points on consumer's and brand engagement, However I do think that this article relates more towards the topic of brand preference as well. Consumer loyalty is gained through consumers sticking/preferring to a particular brand. As marketers it is important to understand your consumers and the bond that they might have with their brand. The brand turns into a symbol that becomes an attachment to the consumer.
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Digital Stats: The average number of links for UK newspapers shared on social sites per week

Times looks a little low, pay wall must be restricting reporting!
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