Google has unveiled its Think Insights—a useful information and resource platform for marketers—out of beta. Simply designed, in signature Google’s colors, the hub features helpful tools for market research worldwide, as well as studies, the latest trends and supporting videos.
The Top3 leading brands that gained the most consumer loyalty and attachment are IKEA, Google and Nestlé correspondingly. 20% of 50,000 global customers in 14 countries think that brands have positive impact on their lives. Most people would not care if 70% of brands ceased to exist.
For businesses, trying to determine which Facebook apps can help your organization can be daunting. To get you started, here are four time-saving Facebook apps that allow you to better reach and communicate with your audience
An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted Ed Appleton to share his thoughts as a client-side researcher on the subject of ROI and market research.
Our brains process 400 billion bits of information every second Sounds like a lot doesn’t it? Well it is, but fortunately we only ‘experience’ around 2,000 bits of this This filtering enables us as human beings to make decisions based upon the data we receive. Without it, we’d be paralysed by the overwhelming possibilities of everything we see, touch, hear, store, smell and sense In much the same way, when we look at what people are searching for online, it’s easy to be overwhelmed by rows upon rows of search terms, dates and volumes (even if it ‘only’ amounts to less than a million rows) For someone looking at the data all day with advanced spreadsheet skills and tools it can be a little easier but we can’t all be data ninja’s and nor would we want to be That’s why the visualisation above was created. It takes a mass of data around what people search for online and filters it down through stages in order to answer the important question for anyone interested in creating content around food ‘what should we be talking about / linking to / sharing / discussing / creating / revamping?’
Creativity magazine's annual tot-up of various creative awards shows (ADC, AICP, The Andy Awards, Cannes, The One Show, D&AD and The Clios) forms a league table of the most awarded agencies and campaigns.
This is “the place where the brand’s quirkiest ideas are born and tested,” as said in a press-release will demonstrate the fun nature of the brand with a series of commercials, mobile apps and online pages. The first commercial will tell the story of the Old Navy ‘Perfect Puff’ jacket and how the teams and magical machines at Funnovations Inc. make sure the coats are made with “just the right amount of puf”. Other video spots will feature portrayals of Old Navy’s funnovative experts making some of the brand’s other signature items. Old Navy will also release a digital ‘tour’ of the Old Navy lab via its YouTube Channel.
More than nine in ten of the world's top 100 brands have now released mobile apps, according to a new report from analytics company Distimo.
It finds that 91% of the companies listed in Interbrand's 2011 Best Global Brands chart have a presence in at least one of the major app stores, up from 51% when Distimo last checked 18 months ago.
The company says that each brand has 24 apps available on average, although this figure is skewed by large publishers like Disney (636 apps – this is across all the app stores) and Sony (285 apps). Strip them out, though, and the average is still 15.
The report also finds that 86% of the top brands have a presence on iPhone, while 66% have at least one iPad app. 59% are on Android, but a mere 26% are on BlackBerry, and just 9% on the Nokia Store. However, Distimo notes that this time last year, less than 20% of the top 100 brands had Android apps available, so Google's platform is picking up steam.