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Curated by Mike Spencer
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The Rise of Women

The Rise of Women | Feed | Scoop.it

Hanna Rosin - Hanna Rosin is a senior editor at the Atlantic magazine and a founder and co-editor of DoubleX, Slate's women's section. 

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Nike+ FuelBand Motivates Users to Be More Active

Nike+ FuelBand Motivates Users to Be More Active | Feed | Scoop.it
Nike has presented the Nike+ FuelBand, an innovative wristband, a new sport accessory that tracks and measures everyday movement and thus inspiring people to be more active.
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Digital Stats: In December 2011 12% of paid searches in the UK came from mobile devices

Digital Stats: In December 2011 12% of paid searches in the UK came from mobile devices | Feed | Scoop.it
"During December 2011, 12 percent of all paid search clicks in the UK were made either on a tablet or a smartphone, with 88% of all clicks originating from a desktop computer. This represents a 49% increase in mobile click share since October.
Share of search spend through December 2011 on smartphones and tablets represented a total of 7.5 percent whilst desktops clicks accounted for 92.5 percent of paid search spend.
The disparity between mobile click share (12 percent) and mobile spend share (7.5 percent) highlights favourable performance conditions for mobile advertisers. Relative to desktop search, volumes are growing faster than budgets, resulting in less expensive clicks on mobile campaigns.
Across all devices, paid search click volumes increased 43 percent, click-through rates (CTR) increased 24 percent and cost per click (CPC) decreased 5 percent during Q4 2011 on a year over year basis. The combination of improving CTRs and declining CPCs, point to significant efficiency gains for advertisers over the past year."
Source:  Data from Marin Software, reported in a press release, 19th January 2012
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HTML5 Video on the Web Today

HTML5 Video on the Web Today | Feed | Scoop.it
The hype surrounding HTML5 video has thankfully receded from the high water mark of 2011. But the absence of hype doesn’t mean HTML5 video is a thing of the past. In fact, while it’s true that HTML5 video still can’t completely match all of the features available in Flash, the state of HTML5 video on the web continues to improve with every new browser release.
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brandflakesforbreakfast: see your donation in action

Is one of your resolutions to donate more to charity in 2012, but just aren't motivated by the ingenuinely sappy b-list celebs pleading on behalf of someone else to the point where it seems a little like a sham? Join the crowd. Enter a campaign that might actually motivate you: check out this latest endeavor by African Angel who created an outdoor print poster that allows people to see immediate effects of what a donation to their organization will do. By scratching off one piece of the poster at a time, the image is transformed into the change donations make.
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Facts are sacred: the power of data - out now on Kindle and iBooks

Facts are sacred: the power of data - out now on Kindle and iBooks | Feed | Scoop.it
Our new e-book is out this week around the world and it talks about how data has shaped the planet...
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Boundary changes: the first map of the UK's new constituencies

Boundary changes: the first map of the UK's new constituencies | Feed | Scoop.it
How would the UK have looked if the 2010 election had been fought with the new constituencies? Would your MP still have a seat?
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Analytics: The brains behind mobile marketing success - Mobile Marketer - Columns

Analytics: The brains behind mobile marketing success - Mobile Marketer - Columns | Feed | Scoop.it
By Lara AlbertIs mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
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Seventeen cities shortlisted for €20m French government NFC grant • NFC World

Seventeen cities shortlisted for €20m French government NFC grant • NFC World | Feed | Scoop.it
The funding will be used to build out an NFC transport ticketing infrastructure in Paris and other major French cities as national NFC standards are finalised and carriers prepare to rollout NFC payments services across France this year.
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20m Koreans to have NFC phones this year • NFC World

20m Koreans to have NFC phones this year • NFC World | Feed | Scoop.it
Five million Koreans already have an NFC phone, says mobile network operator KT, and payments for bus, subway and taxi fares are the most popular NFC applications.
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Internet Retailing » Guest comment: Understanding Google Analytics Premium

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system – Google Analytics. There has been a fair amount of industry talk since its launch with some people asking the obvious question, “This is leading up to the end of the free analytics system we’ve all enjoyed for the last six years, right?”
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Magazine Editing: Managing Information Overload | Online Journalism Blog

Magazine Editing: Managing Information Overload | Online Journalism Blog | Feed | Scoop.it

I excerpted this interesting part from this article intro:

 

"A magazine editor now has little problem finding information on a range of topics. It is likely that you will have subscribed to email newsletters, RSS feeds, Facebook groups and pages, YouTube channels and various other sources of news and information both in your field and on journalistic or management topics.


There tend to be two fears driving journalists’ information consumption: the fear that you will miss out on something because you’re not following the right sources; and the fear that you’ll miss out on something because you’re following too many sources.

 

This leads to two broad approaches: people who follow everything of any interest (‘follow, then filter’); and people who are very strict about the number of sources of information they follow (‘filter, then follow’).

 

As an editor you are in the business of variety: you need to be exposed to a range of different pieces of information, and cannot afford to be caught out. A good strategy for managing your information feeds then, is to follow a wide variety of sources, but to add filters to ensure you don’t miss all the best stuff..."

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/s08dSk]


Via Giuseppe Mauriello
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Interaction Award winners: examples of engaging interface design | SmartPlanet

Interaction Award winners: examples of engaging interface design | SmartPlanet | Feed | Scoop.it

The recipients of top honors at the first-ever Interaction Awards may surprise you: they’re not just apps, sites, and gadgets.

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Forrester: Apple makes strides into enterprises, users iWork hard for the money

Forrester: Apple makes strides into enterprises, users iWork hard for the money | Feed | Scoop.it
Forrester has announced the results of its latest survey, which encompassed 10,000 enterprise computer users, across 17 countries.
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Cable Networks Embrace Social TV, Creating New Social Apps

Cable networks FX and USA are embracing social TV for returning shows like Archer and White Collar.
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Mobile Media Usage Sees Strong Growth Across EU5

Mobile Media Usage Sees Strong Growth Across EU5 | Feed | Scoop.it
In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed appl...
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Breaking down Google's 2011 revenues: infographic

Breaking down Google's 2011 revenues: infographic | Feed | Scoop.it

Hot on the heels of Google's earnings announcement last Thursday, Wordstream has conducted analysis into the top 10 industries that spent the most money on ads with the search giant 

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Concept Vending Machine With See-through Display

Concept Vending Machine With See-through Display | Feed | Scoop.it
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel.
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Unilever's Keith Weed: We Must 'Get to the Future First'

Unilever's Keith Weed: We Must 'Get to the Future First' | Feed | Scoop.it

Unilever, the world's second-largest advertiser, brought more than 30 marketing executives to the Consumer Electronics Show in Las Vegas to meet with tech partners and immerse themselves in the technologies shaping the way people interact with content and one another.

 

Ad Age sat down with global CMO Keith Weed to talk about the impact of connected TVs, the cloud, mobile, computers in cars and the other emerging technologies on Unilever's ad spending plans. The megatrend that Mr. Weed is watching closely: the move to an on-demand world of content and what it will mean for the billions Unilever spends on TV advertising worldwide.

 

"The cloud is important to us because now people can select what they want to view when they want to view it, and as an advertiser there are consequences for that," Mr. Weed said. "There might be an opportunity for the brand to be a filter; using Axe, say, to get male programming, or with a beauty brand or food."


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Clubbers tap to call cabs • NFC World

Clubbers tap to call cabs • NFC World | Feed | Scoop.it
Club-goers in the Croatian capital Zagreb were able to order a ride home during December by tapping an NFC poster to call a taxi.
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Internet Retailing » Understanding Google Analytics Premium

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system – Google Analytics. There has been a fair amount of industry talk since its launch with some people asking the obvious question, “This is leading up to the end of the free analytics system we’ve all enjoyed for the last six years, right?”
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Four Principles To Build Upon To Succeed As A Thought Leader In The Attention Economy

Four Principles To Build Upon To Succeed As A Thought Leader In The Attention Economy | Feed | Scoop.it

Interesting excerpt from this article:

 

In the age of social media, getting and maintaining attention is both more challenging, but also easier, in that we have many tools at our disposal with which to connect our brand to our tribe.

 

There are four principles – relevance, engagement, community, and convenience – that you need to build upon to succeed as a thought leader in the attention economy.

 

Relevance:

Customer needs are never static. In fact, they change daily and your content needs to reflect your recognition of those changes and challenges and reflect your knowledge of the situation. Tactics for increasing your relevance include:

- Developing and curating content that fills current needs (keywords, trends, etc.)
- Defining your target audience well – narrow and refine into niches
- Empathetic engagement.

 

Engagement:

While this is a loaded buzzword in social media, the best thought leaders are truly engaging. The most engaging thought leaders stick to a great narrative and interact with their tribe around that narrative, or story.

 

Community:

Customers in a brand community are worth more in lifetime value than customers not in community. One of the key objectives for thought leaders is building a tribe or community around your ideas.

 

Convenience:

Making your brand accessible and convenient builds attention through “ease of use.” Tactics for increasing convenience to your audience include:

share valuable content consistently and you’ll be recognized as a contributor to the wellbeing of the business...

 

[read full article http://j.mp/uilxpZ]


Via Giuseppe Mauriello
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Beth Kanter's comment, December 26, 2011 12:01 PM
I like the visual and the advice