comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery.
The latest generation of Passe Navigo, the travel pass used by six million commuters in the greater Paris region, will allow users to top up their cards from their NFC mobile phones and pave the way for the use of NFC phones as transportation...
So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook?
Cost structure analysis reveals subtle shifts in strategy and the CapEx analysis demonstrates Apple’s increasing integration into its supplier network and integration into the distribution and service infrastructure that sustains its ecosystems.
Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.
"During December 2011, 12 percent of all paid search clicks in the UK were made either on a tablet or a smartphone, with 88% of all clicks originating from a desktop computer. This represents a 49% increase in mobile click share since October. Share of search spend through December 2011 on smartphones and tablets represented a total of 7.5 percent whilst desktops clicks accounted for 92.5 percent of paid search spend. The disparity between mobile click share (12 percent) and mobile spend share (7.5 percent) highlights favourable performance conditions for mobile advertisers. Relative to desktop search, volumes are growing faster than budgets, resulting in less expensive clicks on mobile campaigns. Across all devices, paid search click volumes increased 43 percent, click-through rates (CTR) increased 24 percent and cost per click (CPC) decreased 5 percent during Q4 2011 on a year over year basis. The combination of improving CTRs and declining CPCs, point to significant efficiency gains for advertisers over the past year." Source: Data from Marin Software, reported in a press release, 19th January 2012
The hype surrounding HTML5 video has thankfully receded from the high water mark of 2011. But the absence of hype doesn’t mean HTML5 video is a thing of the past. In fact, while it’s true that HTML5 video still can’t completely match all of the features available in Flash, the state of HTML5 video on the web continues to improve with every new browser release.
Is one of your resolutions to donate more to charity in 2012, but just aren't motivated by the ingenuinely sappy b-list celebs pleading on behalf of someone else to the point where it seems a little like a sham? Join the crowd. Enter a campaign that might actually motivate you: check out this latest endeavor by African Angel who created an outdoor print poster that allows people to see immediate effects of what a donation to their organization will do. By scratching off one piece of the poster at a time, the image is transformed into the change donations make.
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