The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone.
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The UK’s Government website was named design of the year – the first time a website has taken this spot. Check it out here: www.gov.uk
It has a lot to do with consumer-centric design, which comes from fusing strategy with design. Here are some great links that outline:
Their digital strategy: http://publications.cabinetoffice.gov.uk/digital/
Their approach to iterative consumer-centric design: https://www.gov.uk/service-manual/start
And a great bit of research on the digital landscape in the UK: http://publications.cabinetoffice.gov.uk/digital/research/ Delete the scoop?
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Consumers in the UK watched a total of 2.7bn television ads during 2012, equivalent to the average viewer seeing 47 commercials a day, new figures have shown. Delete the scoop?
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Check it out for yourself + win FREE BT broadband for a year & an iPad!
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