Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
Via Karen Dietz, Heiko Idensen, Jim Lerman
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Rescooped by Sarah McElrath from Scriveners' Trappings onto Feed the Writer |
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Via Karen Dietz, Heiko Idensen, Jim Lerman
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The story you’re writing may have the kind of lead character that people automatically root for. He may be a good guy doing the right thing; or a decent woman trying to sort out something that needs sorting. Heroic behaviour and overcoming adversity can bypass the whole need to tell the reader this is someone to cheer on. It’s obvious.
But they might be a little more complex than that. Maybe flawed, maybe even a bit awkward. Or they may not get to their heroic moment until much later in the story. How do you get the reader on board as quickly as possible without having to add ‘stick with it, things get good later’ at the bottom of each page? Via mooderino Delete the scoop?
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Some interesting ideas on how to tell a visual story and make your presentations more memorable.