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The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | #TheMarketingTechAlert

The Future Of Marketing: A Little Less Campaign And A Little More Action - Forbes | #TheMarketingTechAlert | Inbound, Social Media & Content Marketing. | Scoop.it

Intermediate/ Excerpt...

 

“We’ve gone through a real transition. In the seven years I’ve been here, we’ve moved from being more of an Advertising and Promotions department to really being an Insights to Action function.. That changes your focus substantially. But of course we still do the advertising, marketing and promotional accountability, that’s our functional expertise… We’ve reduced degree of traditional advertising that we’ve done. Because we’ve found, and maybe it stems from our advertising roots. Advertising is about frequency and reach. Well, we have 35 million people coming into stores every week. Tens of millions with our mail-order pharmacy and  with our prescription benefit management. So if you monetized, if you put into traditional advertising terms, all of those are exposures or impressions. The media in our operating environment is thousands of stores, hundreds of thousands of people, serving millions of customers, creating billions of interactions. It’s very large numbers and we’ve decided to harness the energy of the marketing team in collaboration with IT, Store Operations and Digital.”

 

This is groundbreaking in two ways. First, CVS is shifting focus away from awareness and acquisition towards the customer experience and retention. Second, Price acknowledges that it involves working across the organization to accomplish marketing goals. Marketing is no longer a silo-based function.

 

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marketingIO's curator insight, March 6, 2014 6:58 PM

Why is this important to the B2B Marketer? (1) For the vast majority of B2B Marketers, you're always looking to derive additional revenue from your existing clients, and (2) referrals (which is a part of your social media strategy). CX, CX, CX.

marketingIO's curator insight, March 6, 2014 9:42 PM

Why is this important to the B2B Marketer? (1) For the vast majority of B2B Marketers, you're always looking to derive additional revenue from your existing clients, and (2) referrals (which is a part of your social media strategy). CX, CX, CX.

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Inbound, Social Media & Content Marketing. | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

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The mobile landscape for 2014 and beyond (Infographic)

The mobile landscape for 2014 and beyond (Infographic) | Inbound, Social Media & Content Marketing. | Scoop.it

The world is becoming increasingly mobile-driven.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops. 

 

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Nebiyu Hailemichael's comment, February 16, 2014 3:04 AM
Thanks for this nice topic!
Heather Fields's curator insight, February 16, 2014 10:17 AM

MOBILE-FIRST must be your mandate for US consumer marketing.  According to Internet Data Corporation, 2015 will see more U.S. consumers access the Internet through mobile devices than through desktops.  

Carlos Zardoya's curator insight, February 16, 2014 5:31 PM

The 2014 #mobile landscape #infography #mwc14 

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Inbound, Social Media & Content Marketing. | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

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Gloria Ross Musgrove's curator insight, March 2, 2014 4:28 PM

Investigating and bringing into laws different Cyber crimes.

Kaitlyn Kaminski's curator insight, March 13, 2014 5:13 PM

Something that students should know.

Investors Europe Stock Brokers's curator insight, September 3, 2014 2:56 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director 
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

WebTrader DEMO : http://webtrader.investors-europe.com/iedemo/desktop.html

Mobile Trader DEMO : http://webtrader.investors-europe.com/iedemo/mobile.html

Tablet Trader DEMO : http://webtrader.investors-europe.com/iedemo/tablet.html

Desktop DEMO : http://www.investors-europe.com/wp-content/uploads/2014/05/iemt4setup.exe

https://www.facebook.com/globalstockbrokers

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Why Startups Seeking Funding Should Use Content To Build Their Credibility

Why Startups Seeking Funding Should Use Content To Build Their Credibility | Inbound, Social Media & Content Marketing. | Scoop.it

Today, venture capital (VC) is more democratic than ever. Investors are becoming increasingly sophisticated, and geography is no longer a constricting factor.


Lower barriers, however, create stricter filters. With so many startups jockeying for funding, the Internet also enables investors to make snap judgments. Therefore, if you’re looking for funding, you can be sure that your online presence will be the subject of intense scrutiny.What do investors want to see?


According to Edith Yeung, founding partner at RightVentures, there are two main criteria: the passion of the entrepreneur and the potential of the startup.


What better way to convey passion and potential than with well-crafted content? Yeung says that, with strong content, you can “take a stand publicly…addressing issues that [investors] care about in a timely manner.”...


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Jeff Domansky's curator insight, February 9, 2014 3:55 PM

The case for content marketing - well said.

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Newbies Left Behind, and The Top 14 Marketing Technology Articles Curated Monday, 1/27/14

Newbies Left Behind, and The Top 14 Marketing Technology Articles Curated Monday, 1/27/14 | Inbound, Social Media & Content Marketing. | Scoop.it

Forrester’s recent report on the advancement of MA functionality is fascinating, ranging from “enhanced content creation models, multichannel engagement programs, and ramped up analytics—extending to predictive analytics.” (http://sco.lt/6L7D4T).

 

Yet on the other hand, studies continue to emerge about the low adoption rate by B2B marketers (anywhere from 5% to 30%), not to mention failed implementations.

 

What’s the new adopter to do in the face of increased functionality and complexity? Choose carefully.

 

The prospective MA user should not to overload with functionality, and work into a robust instance through increments. Stick with the blocking and tackling at first, then move toward play action passes, zone reads and the Cover 2 later on as you become more proficient (metaphors in honor of the forthcoming Super Bowl).

 

For vendors? There will be significant room at the beginner’s level as time goes on, but there needs to be a path towards increased functionality as the user becomes more proficient. There’s an opportunity at the low end of the market right now.

 

KISS.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Strategic planning for digital marketing - Smart Insights http://sco.lt/7Fuiht

-- > How Typography Affects Conversions - KISSmetrics http://sco.lt/7Y5321

-- > 5 Keys to Sales and Marketing Alignment - ClickZ http://sco.lt/7qFNM9

-- > 50% of Companies Use More Than One Marketing Automation Solution - HubSpot http://sco.lt/4mQ87V

-- > Exploring Marketing Opportunities in Wearable Technology - ClickZ http://sco.lt/99meTB

-- > 5 Common Mistakes You’re Making With Your Email Signature - FastCompany http://sco.lt/7WVQfZ

-- > B2C vs. B2B Priorities - Econsultancy http://sco.lt/54aSRd

-- > Eight 2014 Predictions for Marketing Automation | SiriusDecisions Blog http://sco.lt/7EL6LR

-- > Enterprise Marketers Change Their Approach to SMB Audiences - Marketing Charts http://sco.lt/88PhgH

-- > Will Marketing Technology Replace B2B Sales? - Salesforce http://sco.lt/5Mkmll

-- > 6 Things That Make Stories Go Viral Will Amaze & Infuriate You - The New Yorker http://sco.lt/8yUXx3

-- > Understanding Google Average Position Rankings | Anchor Wave http://sco.lt/868MXh

-- > Social media cheat sheet – super speedy, all you needy - The Pink Group http://sco.lt/7KiWfp

-- > Mobile Consumption of B2B and Tech Decision Makers | dwa http://sco.lt/8y7zwP

 

See ALL Top Curated Marketing Technology Articles here.

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Sustainable SEO Methods | Social Media Today

Sustainable SEO Methods | Social Media Today | Inbound, Social Media & Content Marketing. | Scoop.it
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord.
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The Importance of Providing a Great #Customer #Experience - #Infographic

The Importance of Providing a Great #Customer #Experience - #Infographic | Inbound, Social Media & Content Marketing. | Scoop.it
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...

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Eric_Determined / Eric Silverstein's curator insight, January 16, 2014 3:16 PM

Valuable statistics and trends that remind all companies what really matters.


With companies focused on new business, don't forget that it costs 7 times more to attract a new customer than to retain an existing customer!


Of the top elements that generate a great customer experience, any surprises in the data shared?


Which statistic do you value the most within this infographic?

JC Hubac's curator insight, January 17, 2014 10:02 AM

Interesting..

To a new CRM??

Jean-Marie Grange's curator insight, January 17, 2014 11:29 AM

Customer service is very important. Here is why...

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What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog

What is Irresistible Content and Why is It Important to Your Content Marketing Mix? - contenttriggers blog | Inbound, Social Media & Content Marketing. | Scoop.it
Content marketing is really a process to inspire people to want to do business with you. It's a different mindset than just selling. Find out how these 7 Triggers can make content irresistible.
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] | Inbound, Social Media & Content Marketing. | Scoop.it
Getting started in social media?
Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this.

Via Brian Yanish - MarketingHits.com
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Jessica Lax's curator insight, January 21, 2014 1:24 PM

Want a quick glance to compare social media platforms?  Use this infographic to help you make decisions about where to put your social media energy.

Courtney M Laurie's curator insight, January 22, 2014 10:21 AM

Students like infographs.  take a look.

Ready Media Solutions's curator insight, January 22, 2014 4:50 PM

Having trouble integrating your social media? Let our social media experts help. Contact us at

http://www.readymobilesolutions.com.



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20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | Inbound, Social Media & Content Marketing. | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.

 

...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....


Via Jeff Domansky
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Jane Gardner's curator insight, January 23, 2014 6:05 PM

Check Snapchat out for possibilities in your business...

Jennifer Okpara's curator insight, April 16, 2014 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Lydia Gracia's curator insight, September 30, 2014 4:39 AM

Il faut être là où sa cible se trouve...

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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | Inbound, Social Media & Content Marketing. | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | Inbound, Social Media & Content Marketing. | Scoop.it
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.
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Digital video consumption set to explode in 2014

Digital video consumption set to explode in 2014 | Inbound, Social Media & Content Marketing. | Scoop.it

For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience.  For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.


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aanve's curator insight, March 7, 2014 9:41 PM

www.aanve.com

 

Kay Günzel's curator insight, March 8, 2014 3:27 AM

*Stern-Network it

 

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:20 AM

Además de digital. La revolución es visual. A toda velocidad cambiamos el uso de contenidos escritos por contenidos audiovisuales, claros, ágiles, concretos, amenos. 

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Does Your Marketing Have a High Emotional IQ?

Does Your Marketing Have a High Emotional IQ? | Inbound, Social Media & Content Marketing. | Scoop.it

Emotions have a powerful influence on decision-making and behavior.  When you leverage the power emotion, you can create more engaging content and connect with your audience in a real way.  Content marketing s becoming increasingly competitive, and brands are using everything in their arsenals to outdo their competitors.  Although content must have a strong emotional impact in order to go viral, some types of emotions yield better results than others.  However, both positive as well as negative emotions can amplify the reach of your content.  If your branding and marketing are not emotionally savvy, it is high time that you raise their emotional IQs.


Via Brian Yanish - MarketingHits.com
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Heather Koroll's curator insight, March 4, 2014 8:24 PM

add your insight...

 
Nine0Media's curator insight, March 5, 2014 12:03 PM

#DIYSEO #SocialMediaTools

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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Inbound, Social Media & Content Marketing. | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


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Rich Rawdin's curator insight, February 17, 2014 8:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2014 5:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 2014 8:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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The Ultimate Library of Inbound Marketing Templates

The Ultimate Library of Inbound Marketing Templates | Inbound, Social Media & Content Marketing. | Scoop.it
Make marketing easier and faster by downloading these 11 inbound marketing templates. They'll help you publish tweets, design ebooks, and report on it all after.
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Sticky Teaching

What we know today about the brain suggest a completely different way to teach than we've been doing already. This is sticky teaching - 6 ways to re-think our a
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How Typography Affects Conversions

How Typography Affects Conversions | Inbound, Social Media & Content Marketing. | Scoop.it
In this article, we are going to take an in-depth look at the world of typography and its ability to affect conversions.
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Why Sales Is Going Inbound: Introducing Signals

Why Sales Is Going Inbound: Introducing Signals | Inbound, Social Media & Content Marketing. | Scoop.it
Learn how your sales team can adopt an inbound approach to selling.
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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Inbound, Social Media & Content Marketing. | Scoop.it

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John M. Lee's curator insight, January 25, 2014 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 2014 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 2014 3:51 PM

Datos al día. Basicos para los community managers!

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Social’s TNSTAAFL, and The Top 14 Marketing Technology Articles Curated Thursday, 1/23/14

Social’s TNSTAAFL, and The Top 14 Marketing Technology Articles Curated Thursday, 1/23/14 | Inbound, Social Media & Content Marketing. | Scoop.it

“There’s no such thing as a free lunch.” B2B’s free use of social is coming to an end, and it’s about time.

 

The B2B messaging impact over social is getting too difficult to attain: your SOV over the cacophony of craziness is shrinking. In other words, the number of social participants is so great now that it drowns out the 140 character pronouncements that are hoped to drive interest. Your new product announcement has to compete with someone’s complaint that their car didn’t start this morning.

 

However, that presents opportunity for you. The programs offered by the social media platforms allow you the opportunity to cut through the clutter and take advantage of your target audience’s social media participation. Social has built such huge audiences that the social media promotional opportunities are now significant. And the programs offered are intriguing, e.g., Twitter’s Lead Gen Cards.

 

Most of you have already re-thought your social media strategies. It’s time for everyone to start to transition to an organic and paid strategy.

 

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It? - Forrester http://sco.lt/8DSeP3

-- > Strategy, marketing, and tech are all intertwined - Chief Marketing Technologist http://sco.lt/4qP56X

-- > The Rise Of Visual Storytelling | B2B Marketing Insider http://sco.lt/5NSpn7

-- > Are You Ready for Account-Based Marketing? | SiriusDecisions Blog http://sco.lt/8c080X

-- > B2B Marketers to Up Spend on Content, Mobile in 2014 - eMarketer http://sco.lt/8uar1l

-- > [INFOGRAPHIC] Email Marketing Knocks Out Social Media in 5 Rounds - HostPapa http://sco.lt/6zaWkD

-- > The 5 Steps to Content Marketing Planning - Pardot http://sco.lt/7hrx2H

-- > Guest Blogging is Dead? Not So Fast… | Kapost Content Marketeer http://sco.lt/6HSjAH

-- > A/B Testing: 3 steps to help you test smarter, not harder | MarketingExperiments http://sco.lt/5uFC8P

-- > The Art and Science of Growing Your Email List - Profs http://sco.lt/5fPeaX

-- > B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] - Salesforce http://sco.lt/8B4R2f

-- > Effective Email Creative is More than Just Creative - ClickZ http://sco.lt/8KC4e1

-- > 9 Tools to Help You Come Up With Content Ideas - Search Engine Watch http://sco.lt/91GhdJ

-- > Infographic: What 2014 Holds For B2B Content Marketing - Uberflip http://sco.lt/5f8KVV

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Content Curation: Learn Content Curation From Great Curators via @Curatti_

Content Curation: Learn Content Curation From Great Curators via @Curatti_ | Inbound, Social Media & Content Marketing. | Scoop.it

 

Best way to learn content curation is from cuators such as Jan Gordon, Brian Yanish, Robin Good, Ana-Cristina Pratas, Cendrine Marrouat & Scoopit team.

 

Marty Note
This post is about five lessons learned from favorite Scoopiters such as

 

@Guillaume Decugis   @Ally Greer

 

@Brian Yanish - MarketingHits.com

 

@ janlgordon

 

@Robin Good& @Ana Cristina Pratas

@Cendrine Marrouat - cendrinemarrouat.com

 

Tips include:

* Gamify.
* Customization of social nets and tools.
* Pulling value out of social nets and tools.

* Curating what you love.
* Curating across the tapestry of tools we must use as content curators.

@Brian Yanish - MarketingHits.com

@Brian Yanish - MarketingHits.com

 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Olivier Milo's curator insight, January 21, 2014 12:23 AM

Love these tips by @Guillaume Decugis@Ally Greer, @Brian Yanish - MarketingHits.com, @ janlgordon, @Robin Good, @Ana Cristina Pratas@Cendrine Marrouat - cendrinemarrouat.com.

malek's curator insight, January 21, 2014 8:02 AM

Some of the best tips you'll find around

Carlos Polaino Jiménez's curator insight, February 1, 2014 7:05 AM

Nunca viene mal compartir conocimientos de expertos. Evitemos el "nadie aprende en cabeza ajena"

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These Are The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Specialists

These Are The Top Facebook Marketing Strategies, According To Its Most Elite Marketing Specialists | Inbound, Social Media & Content Marketing. | Scoop.it

Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred Marketing Developers (SPMDs).,... In a recent report from BI Intelligence, we spoke to four SPMDs who revealed some of their strategies and insights for Facebook marketing, and what the future looks like for Facebook’s preferred marketing developers. We also explore how brands and marketers can adopt a more holistic Facebook marketing approach, test it, analyse it, and measure engagement.


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Interest-based Content Curation Publishing: the cure for Content Shock?

Interest-based Content Curation Publishing: the cure for Content Shock? | Inbound, Social Media & Content Marketing. | Scoop.it

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.


With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.


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Jeff Domansky's curator insight, January 23, 2014 12:59 PM

Guillaume Decugis looks at disruption and the change in value from content to curation. Recommended reading. 9/10

tulasiraolanke's curator insight, January 23, 2014 1:21 PM

http://www.youtube.com/watch?v=N4x_LU6szyg&feature=youtu.be

Mindy M Walker's curator insight, January 24, 2014 5:10 PM

#contentcuration #digitaltech #KM #transkillsskills