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Facebook rolling out ‘Autofill with Facebook’ to relieve friction in e-commerce

Facebook rolling out ‘Autofill with Facebook’ to relieve friction in e-commerce | fb tricks | Scoop.it

Earlier this year, news broke that Facebook was testing a mobile payments platform that would allow users to log in for e-commerce transactions using the social network. If you had purchased an in-game credit or aFacebook Gift, your credit card information is already stored with Facebook. The company has been working on a way for Facebook users to utilize Facebook as a one-tap login mechanism, making it so users don’t have to get out their credit cards if they want to purchase something via mobile.


Via Brian Yanish - MarketingHits.com
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Rescooped by Jeniffer Fernando from MarketingHits
Scoop.it!

Facebook rolling out ‘Autofill with Facebook’ to relieve friction in e-commerce

Facebook rolling out ‘Autofill with Facebook’ to relieve friction in e-commerce | fb tricks | Scoop.it

Earlier this year, news broke that Facebook was testing a mobile payments platform that would allow users to log in for e-commerce transactions using the social network. If you had purchased an in-game credit or aFacebook Gift, your credit card information is already stored with Facebook. The company has been working on a way for Facebook users to utilize Facebook as a one-tap login mechanism, making it so users don’t have to get out their credit cards if they want to purchase something via mobile.


Via Brian Yanish - MarketingHits.com
Jeniffer Fernando's insight:

tell me any problems incurred..

more...
No comment yet.