Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.
No doubt about it -- the toughest part in crafting effective business stories is the ending.
In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?
We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.
Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.
Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.
Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
There's no question that Dennis O'Connor has found much success on Scoop.it. It wasn't all coincidental, though. Dennis shared with us two of his best curation secrets and tricks:
1. Develop multiple sources for your topics It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.
2. Tag your posts Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.
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Now that text talk is widely accepted as a legitimate form of communication, we are left wondering: Will text talk become our main form of communication in the future? Will the widespread use of text talk negatively impact the way we communicate? Or are we engaged in the creation of a colorful new language every time we text?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.