Dassault Systèmes’ FashionLab comprises thousands of computer tools embraced by stylists to create inch-perfect designs in 3D – saving them valuable time and cost in making samples.
Designer Julien Fournié says: ‘Fashion designers are often scared of technology, especially in haute couture – they think it will hinder the creative process and make the clothes less special and unique.
‘But the engineering team at Dassault Systèmes really listened to me and adapted the tools to my unique way of working.
‘Before, I had to sketch every drawing by hand many times over but that has all changed. It allows me to be more precise and takes care of many of the time-consuming tasks, which actually enhances my creativity by allowing me to focus on design.’
Meanwhile, the French company’s applications are also powering AR changing rooms so shoppers can try on clothes virtually in their living room or go interactive in store.
A camera photographs the shopper, displays designs on their digitised body and as they move, the 3D clothes move with them. You can then upload images to social-networking sites to get your friends’ opinions.
The developers say this is especially useful if you want to try on lots of items in a short space of time or the store doesn’t have your size or colour in stock.
And how about creating an avatar that automatically selects clothes it thinks will suit you? These are all advances being driven by the falling cost of computer hardware.
FashionLab director Jerôme Bergeret adds: ‘Our mission is to develop 3D virtual modelling and collaborative tools that meet the needs of this industry and enable it to master the end-to-end creative process, from styling to final buyer.’
Featuring fashion designer Julien Fournié, a FashionLab / Dassault Systèmes campaign is on during the seasons' fashion weeks in the international airports of New York (JFK), Boston, Paris (CDG), London Heathrow, Milan and Boston, and on various media (print and digital). It advertises the research and develoment accomplished by the designer and the engineers to help design textile pieces virtually before you make them for real....
Dassault Syste'mes lancia in Italia FashionLab e la piattaforma tecnologica collaborativa dedicata a stilisti, fashion designer e industria, che cambia il modo di fare moda grazie alla realta' virtuale.
L'idea che potrebbe cambiare il mondo della moda, uno degli ultimi baluardi del lavoro artigianale e refrattario alla tecnologia, sta prendendo forma in un paio di stanze del campus di Dassault Systèmes a Vélizy, nella cintura parigina.
L’univers de la Mode résistera-t-il au cataclysme des réalités virtuelles? Pascal Mourier, notre spécialiste Mode nous révèle les dernières tendances digitales, esthétiques, et financières ey inclut Julien Fournié et son partenariat avec le Fashion Lab de Dassault Systèmes dans les innovations les plus en pointe dans la mode de luxe actuelles, aux côtés de Burberry's, Christian Dior, Yves Saint Laurent, Napapjri...
Couturier invité, Julien Fournié a imaginé sa collection « Première déclaration » autour d’un monde de super héros. Il a joué de couleurs à profusion, des tons vifs opposés au noir. Il a travaillé des découpes avec de jeux de transparence, s’est amusé d’un esprit jungle avec une jupe fauve orange recouverte de paillettes.
Il 24 maggio 2012 Dassault Systèmes ha lanciato sul mercato italiano FashionLab una nuova piattaforma tecnologica e delle soluzioni software dedicate a stilisti, fashion designer e a tutta l’industria della moda.
Article issued following collaboration between FashionLab and Jay Ahr from 2011 to 2012.
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