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A software renders luxury goods that have not been produced yet. For example, the pictures, of virtual jewels created with the 3D technology incubator FashionLab by Dassault Systèmes, a company of the French Group Dassault, could be used for ADV campaigns. Printed on magazines to show precious goods before they are actually manufactured. An innovation targeted to the world of fashion and luxury goods that comes from a group that has been providing the aerospace and defense industry with IT technologies. The new branch of activity of FashionLab gives value to a production that was less in evidence. The goal is to promote technology through craftsmen, combining innovation with tradition. The new software solution could open new horizons in the use of a virtual production of high-end items. Once the virtual jewel is created in 3D, the rendering is so perfect that it seems a picture that reproduce the object that, in fact, does not exist. And that can be used in ADV campaign. With the use of a touch-screen that can enlarge the picture it is possible to observe the item, in this case a jewel, and examine all its details. Costume jewelry, at the moment, is the area where the augmented virtual reality is most used. Most of the 3D items are made of resin but also the production of metal jewels will be
soon available. FashionLab has imagined also other software usages to meet demand in the fashion and luxury industry. For example, the watch production industry. Francois Quentin (4N watches) has created some 3D models allowing watch lovers to virtually discover all the gears inside the watch: A way to give value to the precision of gears. Another step is represented by participatory creation, when everybody can customize a
ring or a dress according to their tastes.