Fashion Technology Designers & Startups
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Fashion Technology Designers & Startups
It's all About Where Fashion and Technology Intersect-  I'm the Daughter of a computer programmer and a dressmaker-  I was Born to this!  I'm on the lookout for sources on these topics- Submit at  http://www.bonniesandy.com/contact-us/
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Design-your-own dress site puts bridesmaids in control - Springwise

Design-your-own dress site puts bridesmaids in control - Springwise | Fashion Technology Designers & Startups | Scoop.it
The design-your-own trend is one we've seen brought to countless product categories already, including — on several occasions — dresses. What's interesting about New York-based Coco Myles is that it brings the concept to bridesmaid dresses, allowing the bride to choose the colour scheme while the bridesmaids design their own styles.

Consumers can create a variety of types of dresses at Coco Myles, including those intended for special events such as weddings and proms. All dresses are custom-made to the customer's specifications and then cut and sewn by hand by a team of professional dressmakers. That's all well and good, but the company really caught our eye for its special services for brides and bridesmaids. Specifically, brides can use the site's tailored interface to choose the color and other features of their bridesmaids' attire while permitting the wearers to choose a style that is right for their own tastes, body type and comfort. Available in sizes 0 through 32 — including maternity designs — Coco Myles' custom made-to-order dresses take only about five weeks to produce and cost approximately USD 150. A Bridal Fabric Reservation System even lets brides make sure that their bridesmaids' dresses are all cut from the same bolt, no matter when they get ordered.

There's no doubt letting consumers design their own dresses is a smart move, but targeting the niche of bridesmaids' dresses is particularly smart. It's a rare dress indeed that can please every wearer, so putting the bulk of the design decisions in the hands of the bridesmaids themselves is bound to make for happier bridesmaids — and happier brides.
Website: www.cocomyles.com
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Shoe-shopping perk for Virgin Atlantic's first-class fliers - Springwise

Shoe-shopping perk for Virgin Atlantic's first-class fliers - Springwise | Fashion Technology Designers & Startups | Scoop.it
Brand butler offerings can be an effective way to show potential customers that you care — see, for example, Toyota's “glass of water” mobile app designed to help consumers reduce their emissions. However, when offered only to your best customers, such extras can allow a brand to express true appreciation. Visa undertook such a strategy when it sponsored luxury loos at a music event and reserved them exclusively for the use of its Signature cardholders. It's also what Virgin Atlantic has recently done for its upper-class passengers through a partnership with The Left Shoe Company, a bespoke men's footwear brand.

Part of Finnish Left Shoe's customer-focused service is a 360-degree 3D digital scanner that's used to measure customers' feet. Customers then choose the style, color, material and sole, and their shoes are made to order using those exact specifications, which are also retained for simplified ordering in the future. Now, upper-class Virgin Atlantic passengers visiting the airline’s Clubhouse lounge in London’s Heathrow airport can get a taste of Left Shoe's service for themselves. In a month-long offering that runs through up to April, passengers can be measured and then browse and order the company's shoes while waiting for the departure of their flight. In addition, they can choose not only to have their name inscribed in the sole of the shoes — an option on all Left Shoe Company footwear — but they can even request that their Virgin Atlantic flight number and destination be inscribed as well, creating a unique memento of the journey.

Can there ever be too many ways to keep customers loyal? We don't think so, either. What partnerships could your brand forge to help make your best customers feel pampered and special? (Related: Hotel perks for Mercedes drivers — Zipcar perks: bicycle racks and passes to national parks — Airline alliance offers free audiobook downloads at airports.)

Website: www.leftshoecompany.com and www.virgin-atlantic.com
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