SoMoLo Shoppers: Threat, or Competitive Opportunity for Brands?
Facebook. Twitter. Smartphone. Foursquare. SCVNGR. Cityville. Instagram. iPad. Shopkick. MyTown. Retail Therapy. The list of social, mobile, and now local apps, gadgets, games and networks that have become part of most consumers’ lifestyles is virtually endless. And all of them affect shopping behaviors. Social networks have become legendary for their ability to influence purchasing decisions... read more