... “If you want to move up to another level sales-wise, the process and logistics of how you service those accounts will have to move up to another level first.” Very true, but you are facing something of a chicken and egg situation here. You can’t put the necessary processes and logistics in place without the cash flow from orders to support it, but if you get the orders without the ability to handle them, it can be catastrophic. So how can you deal with this successfully? Well, you can have a carefully thought out plan in place, know what it will cost and how long it will take to come up to speed.
At this point, of course, you are going to have lots of questions. What is EDI and why do large retailers have all these ‘compliance requirements? How is doing business with large retailers different than small stores and boutiques? Important stuff. For answers, you need to understand how large retail operations work.