Social Media for Lead Generation
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Social Media and Finance: The Process Is the Key

Social Media and Finance: The Process Is the Key | Social Media for Lead Generation | Scoop.it
All the signs indicate that in the coming decades social media will become the only way consumers interact with brands. Banks and insurers will not be excluded from this trend.
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The Current State of Cross-Channel Commerce [Infographic]

The Current State of Cross-Channel Commerce [Infographic] | Social Media for Lead Generation | Scoop.it
When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
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5 Strategies for Driving Sales With Thought Leadership

5 Strategies for Driving Sales With Thought Leadership | Social Media for Lead Generation | Scoop.it
Thought leadership is hard to define but customers recognize it when they see it.
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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools | Social Media for Lead Generation | Scoop.it
I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on here. Rather than re-iterate w…
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6 Ways Content Marketing Has Changed Public Relations

6 Ways Content Marketing Has Changed Public Relations | Social Media for Lead Generation | Scoop.it
Back in 2007, when Twitter was taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many journalists as possible.
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Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone

Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone | Social Media for Lead Generation | Scoop.it
Facebook's unveiling a brand new Page design for everyone today -- here's what you need to know.
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Men's fashion is booming in the UK - Management Today

Men's fashion is booming in the UK - Management Today | Social Media for Lead Generation | Scoop.it
Men's fashion is booming in the UK Management Today Burberry showed just how important men's fashion is becoming earlier this year when it appointed creative director Christopher Bailey - who has twice been named menswear designer of the year at...
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5 Lead Generation Trends to Boost Your Business

5 Lead Generation Trends to Boost Your Business | Social Media for Lead Generation | Scoop.it
Have you hit a lull in your business or maybe just need more clients? If so, it’s time for your business to focus on lead generation.
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Content marketing industry spotlight: Australia and Singapore

Content marketing industry spotlight: Australia and Singapore | Social Media for Lead Generation | Scoop.it
King Content CEO Craig Hodges offers a content marketing industry spotlight on Australia and Singapore. Learn about the growing role of content within the marketing mix.
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Why a Business should use a Pro to manage their Social Media Marketing

Why a Business should use a Pro to manage their Social Media Marketing | Social Media for Lead Generation | Scoop.it
I deal with Companies and Professionals everyday trying to explain how important is to define and implement a Social Media Marketing (SMM) strategy in a professional manner in order to expand their
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Marketing's New ROI Framework

Marketing's New ROI Framework | Social Media for Lead Generation | Scoop.it
Analytics have changed not just what marketers measure but how brands now appraise success. The temptation is to see all the metrics we have access to as correlated and, by inference, of similar and perhaps even related measurable value. We look at one analytic and wonder what its impact will be on another and on the bottom line.
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3 Ways Brands Can Increase Customer Engagement

3 Ways Brands Can Increase Customer Engagement | Social Media for Lead Generation | Scoop.it
In a helpful article in Fast Company, Seth Priebatsch provides his insights on how brands can use game dynamics to forge new levels of engagement with customers. He cites three robust principles:
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Social Selling: What Is It and How To Use It?

Social Selling: What Is It and How To Use It? | Social Media for Lead Generation | Scoop.it
Social selling uses social platforms to build a strong brand, allowing potential buyers to get to know and ultimately trust you.
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Testing a New Way for People to Discover and Buy Products on Facebook

Testing a New Way for People to Discover and Buy Products on Facebook | Social Media for Lead Generation | Scoop.it
We’re testing a feature that allows people to buy products from businesses, without leaving Facebook.
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Why Your Content Marketing Team Needs a Marketing Technologist

Why Your Content Marketing Team Needs a Marketing Technologist | Social Media for Lead Generation | Scoop.it
Content marketing is evolving rapidly -- growing in both scale and sophistication. Your organization is also facing ever-greater competition. What's the common thread that spans these challenges? T...
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10 Keys To Building Close Customer Relationships

10 Keys To Building Close Customer Relationships | Social Media for Lead Generation | Scoop.it
Most brands would say they want to be popular and many of them would see social media as a way to achieve that. But recently David McInnis wrote this in a comment: “You can have all the social pieces in place but doing so does not make you likeable. Most companies that have a social strategy should not. They should focus instead on being likeable first.”
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What Social Media Works Best For Your Ecommerce?

What Social Media Works Best For Your Ecommerce? | Social Media for Lead Generation | Scoop.it

If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. But, of course, that’s easy to say and harder to do. Which social sites are actually best for your ecommerce efforts?

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Brand Building And Customer Co-Creation

Brand Building And Customer Co-Creation | Social Media for Lead Generation | Scoop.it

The future belongs to brands that co-create with their customers.
One of the most important questions that brands must continually answer in order to remain competitive is how they will build a unique relationship with their customers. Co-creation workshops provide that opportunity.

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Former Spanierman Gallery To Become Italian Menswear HQ

Former Spanierman Gallery To Become Italian Menswear HQ | Social Media for Lead Generation | Scoop.it
Caruso menswear is breaking into the U.S. market with a new shop at 45 East 58th Street, formerly the home of Spanierman Gallery. The 10-year lease includes more than 11,000 square feet—9,185 on the ground level and 2,000 in the basement, according to Douglas Elliman's Faith Hope Consolo and Joseph Aquinno, who represented the tenant.…
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Australia's InStitchu Looks To Alter Bespoke Menswear With Online Tailoring - Forbes

Australia's InStitchu Looks To Alter Bespoke Menswear With Online Tailoring - Forbes | Social Media for Lead Generation | Scoop.it
Forbes Australia's InStitchu Looks To Alter Bespoke Menswear With Online Tailoring Forbes This is the problem that longtime friends James Wakefield and Robin McGowan set out to solve in 2011 when they started InStitchu, an online provider of tailor...
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11 Critical Elements of Effective Ecommerce Checkout Pages

11 Critical Elements of Effective Ecommerce Checkout Pages | Social Media for Lead Generation | Scoop.it

"Does your ecommerce site have all these critical checkout page elements?


We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important."

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Why a Business should use a Pro to manage their Social Media Marketing

Why a Business should use a Pro to manage their Social Media Marketing | Social Media for Lead Generation | Scoop.it
I deal with Companies and Professionals everyday trying to explain how important is to define and implement a Social Media Marketing (SMM) strategy in a professional manner in order to expand their
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Social Media Analytics Can Improve Social Media Marketing Productivity

Social Media Analytics Can Improve Social Media Marketing Productivity | Social Media for Lead Generation | Scoop.it
RT @B2Community: Social Media Analytics Can Improve Social Media Marketing Productivity http://t.co/bAw2ZeSVzf
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Which Social Media Platform Is Right For Your Business? (Infographic)

Which Social Media Platform Is Right For Your Business? (Infographic) | Social Media for Lead Generation | Scoop.it

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?

With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.

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