Men's fashion is booming in the UK Management Today Burberry showed just how important men's fashion is becoming earlier this year when it appointed creative director Christopher Bailey - who has twice been named menswear designer of the year at...
Analytics have changed not just what marketers measure but how brands now appraise success. The temptation is to see all the metrics we have access to as correlated and, by inference, of similar and perhaps even related measurable value. We look at one analytic and wonder what its impact will be on another and on the bottom line.
Most brands would say they want to be popular and many of them would see social media as a way to achieve that. But recently David McInnis wrote this in a comment: “You can have all the social pieces in place but doing so does not make you likeable. Most companies that have a social strategy should not. They should focus instead on being likeable first.”
If you’re hoping to achieve any level of success as an online entrepreneur, then adapting to the ecommerce situation of today’s P2P-driven social market is vital. But, of course, that’s easy to say and harder to do. Which social sites are actually best for your ecommerce efforts?
The future belongs to brands that co-create with their customers. One of the most important questions that brands must continually answer in order to remain competitive is how they will build a unique relationship with their customers. Co-creation workshops provide that opportunity.
Caruso menswear is breaking into the U.S. market with a new shop at 45 East 58th Street, formerly the home of Spanierman Gallery. The 10-year lease includes more than 11,000 square feet—9,185 on the ground level and 2,000 in the basement, according to Douglas Elliman's Faith Hope Consolo and Joseph Aquinno, who represented the tenant.…
Forbes Australia's InStitchu Looks To Alter Bespoke Menswear With Online Tailoring Forbes This is the problem that longtime friends James Wakefield and Robin McGowan set out to solve in 2011 when they started InStitchu, an online provider of tailor...
Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company?
With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. However, this unique infographic by the media solutions company Leverage compares the differences between Pinterest, Twitter, Facebook, LinkedIn, Instagram and Google+. In turn, this can help guide your social media decision-making.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.