Victoria’s Secret is a company well known in the fashion industry. As an affordable luxurious brand, the company appeals to millions of consumers around the world. Victoria’s Secret is best known for its lingerie and holds a major fashion show every year to showcase such products. The extravagant show always draws in much attention around the world and in the fashion industry. Some of the top models best known around the world are the faces of Victoria’s Secret and are always present on the runway for this annual show.
The most recent Victoria’s Secret fashion show is set to air on CBS on December 4. However, the show has already take place and was recorded on November 8. This year’s show contained a particular outfit that has resulted in some controversy. Victoria’s Secret showcased a Native American headdress during its show, worn by supermodel Karlie Kloss, which has been criticized by many. Critics said that the headdress displayed a lack of cultural sensitivity on the company’s part. It has been said that Victoria’s Secret displayed ignorance of tribal customs and traditions, ultimately leading to numerous people being offended.
Victoria’s Secret paid attention to these criticisms and quickly issued a formal apology about the headdress. Through Facebook and Twitter, the company was able to reach their mass audience in order to apologize and make the public aware that the headdress outfit has been removed from the footage. It will not be aired on December 4 with the rest of the show. To further make amends, Kloss even took to her own Twitter account to also apologize to her fans. She said she was very sorry if she offended anyone during the show and that she fully supports Victoria’s Secret’s decision to remove the outfit from the broadcast.
After reading this article, I am very happy to see how appropriately Victoria’s Secret handled the entire situation. In crisis situations, most would say that news media “have been responsible carriers of information needed by citizens; most would say they have concentrated on scandals and titillating trivialities that provided public entertainment” (Center et al., pg. 267). However, after receiving so much criticism about the outfit during the show, it was very smart of the company to quickly issue an apology to the public. It was also smart of the company to take the criticism to heart and resolve the issue. The decision to remove the outfit from the broadcast was a good one, and will, therefore, avoid the possibility of offending any more people. I really do believe the outfit was an honest mistake by the company, as in the fashion world sometimes it is difficult to know how people will react to something. Overall, by using social media, Victoria’s Secret handled the entire situation well and ultimately saved their brand’s reputation and image.