Fashion Journalism
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New York Fashion Week News - The New York Times

New York Fashion Week News - The New York Times | Fashion Journalism | Scoop.it
News about New York Fashion Week. Commentary and archival information about New York Fashion Week from The New York Times.

Via Deanne Juson
Ashley Cooke's insight:

Great updates on chronology of events at NYFW f/w 2014. Includes crowd favorite, Bill Cunningham and the infamous polar vortex. 

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Rescooped by Ashley Cooke from magazine and web layout design
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Lynda – Designing a Magazine Layout – Tutorial – Video Learning ...

Lynda – Designing a Magazine Layout – Tutorial – Video Learning ... | Fashion Journalism | Scoop.it
Building a great magazine layout can be a time-consuming and difficult process, and can involve working with a number of applications and perhaps a group of designers to achieve a satisfactory result.

Via Salina Ho
Ashley Cooke's insight:

I've used Lynda myself for smaller projects on photoshop an illustrator-- this goes a step beyond and gives great tips and tricks involving publication layouts and design. 

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Rescooped by Ashley Cooke from Fashion PR and Journalism
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PR Tips for Scoring Major Editorial Coverage

PR Tips for Scoring Major Editorial Coverage | Fashion Journalism | Scoop.it

Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.

 

Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.

 

Lastly, time versus money is always important in public relations. Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.


Via Kylie Jones, Cristelle Fornesi
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Carly Ethier's curator insight, November 22, 2013 10:25 PM

I'm a college PR student and very interested in fashion PR! This article helped me undestand how I can apply what I am learning in class to the fashion industry

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12 Examples of Flat Web Design Inspire ~ Creative Market Blog

12 Examples of Flat Web Design Inspire ~ Creative Market Blog | Fashion Journalism | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 24, 2014 6:30 PM

Flat website design is a major 2014 web design trend. Here are 12 examples of the art of flat website design. My favorite is the last example http://wistia.com/ .


Wondering why flat design is all the rage in 2014? Easy to answer in a single word - MOBILE.

Margaux Brachotte's curator insight, April 1, 2014 4:33 AM

Jeunes gens voilà du FLAT !!!

Cezame conseil's curator insight, April 28, 2014 3:06 PM

Quelques exemples de sites Internet dans la tendance du "Flat design"

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LOUIS VUITTON - Fall Winter 2014/15 - Paris Fashion Week

LOUIS VUITTON - Fall Winter 2014/15 - Paris Fashion Week | Fashion Journalism | Scoop.it
Du dessin aux podiums a pour concept de parler de mode et de tout ce qui entoure le monde de La Mode, de loin comme de près. Du dessin aux podiums has for concept to speak about fashion and about all which surrounds the world of the fashion by far as closely.

Via Dudessinauxpodiums, Titans Entertainment
Ashley Cooke's insight:

With new creative director Nicolas Ghesquière, Louis Vuitton thrives at Paris Fashion week after 16 years under Marc Jacobs designing. 

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Condé Nast Hosts Fashion's First Hackathon - PC Magazine

Condé Nast Hosts Fashion's First Hackathon - PC Magazine | Fashion Journalism | Scoop.it
Condé Nast Hosts Fashion's First Hackathon PC Magazine The doyenne of fashion writing, Condé Nast, is declaring tech ignorance passé and apps "in" with the Decoded Fashion Hackathon that got its start this past weekend, a bit ahead of Mercedes-Benz...

Via VERONICA LESTER, Cristelle Fornesi
Ashley Cooke's insight:

I agree, fashion is a step behind when it comes to the tech world. Here Conde Nast, fashion journalism's King, hosts a conference to find the next big fashion app, sans another way to take a cool pic with a cool filter. 

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Career Path for Bloggers: Fashion PR | IFB

Career Path for Bloggers: Fashion PR | IFB | Fashion Journalism | Scoop.it
We talk about the ways you can make a career from your blog, which is great, but what if you love blogging but don't want to be a professional blogger?

Via Ana Cristina De Lion, Cristelle Fornesi
Ashley Cooke's insight:

Blogging, Journalism, and PR all go together in making up fashion media and branding. If you can do one, you can do them all. 

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Rihanna named fashion icon | ELLE UK

Rihanna named fashion icon | ELLE UK | Fashion Journalism | Scoop.it
The Council of Fashion Designers of America will name international superstar (and former ELLE cover star) Rihanna its Fashion Icon at this year's CFDA Awards.
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