Facebook's Head of Retail Global Vertical Strategy shares his predictions for the evolution of online retail.
Retailers have refined the science of merchandising for hundreds of years, but the disruption of the Internet and ecommerce has been an enormous catalyst of change for the industry--and there are no signs of this slowing.
The art and science of ‘click and mortar’ is just beginning to take shape. In fact, according to eMarketer, more than 80 percent of shoppers who visit an ecommerce site do not know what they want to buy. Which means that in a $15 trillion global retail industry, there is a lot of opportunity.In 2014, merchandising continues to reshape itself with three important trends: Discovery, Seasonality and Compression.,...
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