Gucci has rolled out a banner ad that can be pinned on Pinterest with one click. The ad demonstrating Gucci shoes and the call to shop at gucci.com features a small ‘Pin it’ button.
Users who click the ‘Pin it’ button will be able to share the image on Pinterest. There are two images of the ad: the one featuring a model and the one showing the shoes. The campaign aims to boost consumer’s interest to shop online.
Via Xavier Obon, Eternity