Neverblue, a leading global digital marketing services firm, today launched the “Fashion Performance Network” (http://www.fashionperformancenetwork.com), to serve the customer acquisition needs of the fashion industry’s online direct marketers.
Los Angeles-based entrepreneur Brian Lee is a whiz at teaming up with celebrities to put together smart e-commerce plays -- his hits include legal document site LegalZoom with famed lawyer Robert Shapiro, subscription women's shoe site ShoeDazzle...
American Eagle (AE) was founded in 1977 and now has over 1,000 stores in the US, Canada, Asia and the Middle East. As more and more customers are moving online, AE has been adopted a strategy of bringing offline to online and vice versa.
Google’s recent demo of Google Glass at its I/O conference shows that a great deal of time and money is being thrown at augmented reality (AR), the use of a virtual layer on top of real-world information.
However, while Google Glass may be the future of AR, many retailers are already using it today with existing devices. Whether it’s tools that let you try on clothes virtually, apps that help you find your favorite restaurant or new ways for consumers to interact with a brand, AR is already making an impact on retail...
Last week the Wall Street Journal reported a bit of pricing news that seemed downright shocking: After the travel website Orbitz recognized that people who access its site using Macs spent as much as 30% more on hotels than PC users, it began to...
The fashion world has taken to the internet like fish to water -- with thousands of brands and retailers complemented by the rise of fashion bloggers, social media and new technologies to make it easier than ever to buy online.
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