It's not just marketing hype: creative professionals share practical reasons why Moleskine notebooks are so in demand.
Whether you're sketching out a poster design, an animation storyboard or a wireframe for a web app, an old scrap of paper or notepad will do the job just fine. But why go for 'just fine', when you can cradle into your hand so beautifully bound, in a way that screams 'chic'...?
When we asked our Twitter followers which notebooks they used in their creative work, a staggering nine out of ten respondents spoke of their love for Moleskine - a fasionable brand of notebook produced by Milan-based company Modo & Modo. And they're not alone: Moleskine worship has almost grown to cult proportions, with fans uploading YouTube videos recommending their favourite products and posting their sketches on the company’s Facebook page, which has nearly 90,000 fans.
But is it all trendiness and marketing hype? Or is there an intrinsic value to the more expensive Moleskine range?
Here, a selection of creative professionals offer five reasons why they feel Moleskines edge the competition.