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Rescooped by Jhade Oliveira from Public Relations & Social Media Insight
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Marketing-Comunicação | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

Rescooped by Jhade Oliveira from MarketingHits
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6 Steps of how to make an amazing video

You can download this video as an InfoGraphic at: http://ripmediagroup.com/video-production/the-6-steps-to-an-amazing-explainer-video/the-6-steps-to-an-amazing-explainer-video...

Via Brian Yanish - MarketingHits.com
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Rescooped by Jhade Oliveira from Digital-News on Scoop.it today
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The Right Amount of Marketing Communication

The Right Amount of Marketing Communication | Marketing-Comunicação | Scoop.it
For businesses it can be hard to determine the right amount of marketing communication. Luckily, there are actions companies can take to enhance the customer experience and provide just the right amount of communication.

Via Thomas Faltin
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