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E-sport offers a terrifying glimpse of the future

E-sport offers a terrifying glimpse of the future | Fitness X Fashion | Scoop.it
A few weeks ago I was at a friend’
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It’s Really Hard to Make Money as an Olympian

It’s Really Hard to Make Money as an Olympian | Fitness X Fashion | Scoop.it
While the Olympics will propel many athletes to the pinnacle of human possibility, it won't necessarily help their earning potential.
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Isn't it time for the Olympics brand be to more open?

Isn't it time for the Olympics brand be to more open? | Fitness X Fashion | Scoop.it
If the IOC were to relax their grip on the Olympics brand a little for future games, what might it do differently? Studio Output's Rob Coke discusses
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The Roots of Dirt: How Mountain Bikes Went From Clunkers to Global Phenomenon

The Roots of Dirt: How Mountain Bikes Went From Clunkers to Global Phenomenon | Fitness X Fashion | Scoop.it
The bikes at this year's Rio games will look nothing like the clunky 50-pound behemoths that the world's first mountain bikers rode in the early '70s.
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Starter Launches Mass Market Marketing Campaign

Starter Launches Mass Market Marketing Campaign | Fitness X Fashion | Scoop.it
The campaign features Devon and Leah Sill and Eric Decker.
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Build and the Nike brand team creates bold branding for Nike’s Track and Field line

Leeds-based design agency Build has been commissioned by the Nike brand team to create the new look and feel for its 2016 Track and Field line.
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Umbro Wants To Make Wearing Football Kits Cool Again

Umbro Wants To Make Wearing Football Kits Cool Again | Fitness X Fashion | Scoop.it
Last seen on the Magaluf strip in 1996 (if you don’t count Jay in The Inbetweeners film), football kits have long been banished as tacky merchandise fodder suitable only on match day. Despite the likes of Henry Holland rolling out...
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Upstart Under Armour launches assault on world's giants

Upstart Under Armour launches assault on world's giants | Fitness X Fashion | Scoop.it
Upstart Under Armour launches assault on world's giants https://t.co/pQTtNzM5oM https://t.co/fcooefI2YH
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Umbro Celebrates a Summer of Sport in ’90s-Inspired SS16 Collection

Umbro Celebrates a Summer of Sport in ’90s-Inspired SS16 Collection | Fitness X Fashion | Scoop.it
British sportswear pioneer Umbro has returned with a ’90s-inspired Pro Training SS16 collection, celebrating the upcoming Olympic Games and UEFA European Championships.
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Sportswear Brand SKINS Pauses Crowdfunding on Seedrs & Equitise - Crowdfund Insider

Sportswear Brand SKINS Pauses Crowdfunding on Seedrs & Equitise - Crowdfund Insider | Fitness X Fashion | Scoop.it
Growing sports brand SKINS has placed its equity crowdfunding campaign on pause as multiple, large investors have indicated their interest in gaining a "su
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Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot | Fitness X Fashion | Scoop.it
Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous.
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Nike installations in Milan focus on different types of motion

Nike installations in Milan focus on different types of motion | Fitness X Fashion | Scoop.it
ten designers explore the nature of motion as part of Nike's Milan design week exhibition, which includes an installation of levitating marble by Max Lamb
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5 Ways Historically Male Brands Are Now Reaching Out to Women

5 Ways Historically Male Brands Are Now Reaching Out to Women | Fitness X Fashion | Scoop.it
It may have been an unexpected sight to some when 72andSunny rolled out the latest commercials for Adidas, featuring more than a dozen women—including famous faces like socialite Hannah Bronfman, basketball star Candace Parker and supermodel Karlie...
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Under Armour raise concern over social media promotion of Phelps

Under Armour raise concern over social media promotion of Phelps | Fitness X Fashion | Scoop.it
CHARLES SALE: There is concern shared among the heavyweight sporting brands that Under Armour has chosen to flout Olympic regulations in its social media promotion of Michael Phelps.
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Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour? - Chiefmarketer

Michael Phelps Mix-up on SI’s Cover: Nike or Under Armour? - Chiefmarketer | Fitness X Fashion | Scoop.it
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
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Adidas x Parley shoes made from recycled ocean plastic launch

Adidas x Parley shoes made from recycled ocean plastic launch | Fitness X Fashion | Scoop.it
Adidas and Parley for the Oceans have released the first batch of running shoes with uppers made using recycled plastic recovered from the sea
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Fashion deal signals a new era in connected clothes

Fashion deal signals a new era in connected clothes | Fitness X Fashion | Scoop.it
Internet of Things startup Evrythng forged a deal with clothes-maker Avery Dennison to connect 10 billion pieces of clothing to the Internet.
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Aldi of sports a ‘category killer’

Aldi of sports a ‘category killer’ | Fitness X Fashion | Scoop.it
A FRENCH juggernaut dubbed the Aldi of sportswear is about to put Rebel and Amart Sports through their paces in the $1.3 billion sporting equipment market.
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How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport

How Under Armour and Coca-Cola are overcoming ‘brand laziness’ in marketing to women around sport | Fitness X Fashion | Scoop.it
Brands are too "lazy" when it comes to marketing to women through sport but marketers that have worked for Coca-Cola, Under Armour and Heineken say there are plentiful opportunities for better storytelling and grassroots community work if marketers...
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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You | Fitness X Fashion | Scoop.it
Discover 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS.
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The Next Wave of Activewear Players

The Next Wave of Activewear Players | Fitness X Fashion | Scoop.it
Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.
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Using Archetypes to Build Your Brand and Business

Using Archetypes to Build Your Brand and Business | Fitness X Fashion | Scoop.it
Do you remember studying Greek and Roman mythology and learning about archetypes? Turns out, getting in touch with them can help you in business and life.
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​Nike's fiercely competitive Phil Knight

​Nike's fiercely competitive Phil Knight | Fitness X Fashion | Scoop.it
How the businessman and philanthropist built an empire on athletic shoes
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Nike opens Hackney design studio to explore advanced textiles

Nike opens Hackney design studio to explore advanced textiles | Fitness X Fashion | Scoop.it
Sportswear brand Nike has opened a textile design studio in east London to develop new fabrics for its shoes and apparel
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A Chinese sportswear brand called Uncle Martian just launched, and it appears to be openly ripping off Under Armour

A Chinese sportswear brand called Uncle Martian just launched, and it appears to be openly ripping off Under Armour | Fitness X Fashion | Scoop.it
Images from Uncle Martian's launch show were shared widely this week when people noticed the blatant similarities between the two sports clothing brands.
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