The Internet has re-wired the way we shop. No longer limited to retailers that happen to be nearby, shoppers are now able to browse a much larger catalogue of products than ever before, across a wide array of e-commerce sites. But sifting though this expanded offering to find the right products poses new challenges of its own.
Apple is positioning itself as a luxury brand that can be fashionable enough to be worn alongside a Burberry trench or with a pair of YSL Tributes.
Monique Woodard's insight:
Is Apple a luxury company now? Definitely. Bringing on two fashion execs from Burberry and YSL send a clear signal that Apple is looking at wearables as a fashion item and positioning itself as a luxury company.
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