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Les cinq archétypes d'une bonne stratégie de contenu

Les cinq archétypes d'une bonne stratégie de contenu | Fashion and plus Marketing | Scoop.it
Les études sur le content marketing se suivent. Elles ne se ressemblent pas toutes mais chacune se veut prophétique. A croire que les marketeurs maîtrisent encore mal le contenu. Un peu oui.
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21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Fashion and plus Marketing | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...

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Steve Baker's curator insight, March 31, 2014 8:08 AM

Emotive subjects are more likely to be shared on social media. Whilst this would certainly true for Facebook, I'm not convinced wrt LI.

La Boite à Donuts's curator insight, April 2, 2014 11:58 AM

Ne reste plus qu'à intégrer ces éléments dans sa stratégie de contenu :-).

 

Pour aller plus loin : www.laboiteadonuts.fr/formations !

David Alexander's curator insight, April 6, 2014 10:10 AM

 Great list for remembering what  compels us to consume this thing called social media. 

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Resources - Jeffbullas's Blog

Resources - Jeffbullas's Blog | Fashion and plus Marketing | Scoop.it
How to Start a Blog: Step-by-Step Instructions So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. Literally. When I started JeffBullas.com a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog. A quick note [...]
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10 Steps to Rebrand Your Business with Social Media

10 Steps to Rebrand Your Business with Social Media | Fashion and plus Marketing | Scoop.it
Step 1 to rebrand your business with social media. Audit your online presence: List your social media accounts & online profiles for updating.

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Oluwasemilogo Akinmuyiwa's curator insight, November 21, 2013 6:21 PM

Find Out How Ordinary People Just Like You Become Wildly Successful In Business!
Brand Yourself Successful
http://www.smartebookshop.com/estore/bryo/

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Social Media Facts for 2013

Social Media Facts for 2013 | Fashion and plus Marketing | Scoop.it
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

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CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.

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Key Metrics for Measuring the Customer Experience [Infographic]

Key Metrics for Measuring the Customer Experience [Infographic] | Fashion and plus Marketing | Scoop.it
This month we talked a lot about the benefits that big data and analytics can have on the customer experience. But there's a lot of information flowing through your organization's fire hose. How do you what to measure and what metrics to use?

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Eric_Determined / Eric Silverstein's curator insight, September 27, 2013 6:30 PM

Important questions are raised within this article, it's about defining your #customer #journey, and offer the right personalized customer experience throughout every touch point.

 

Share examples of companies you have had positive experiences with, and those where you see improvements needed.

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Glossary of Terms for SEO and Social Media Marketing

Glossary of Terms for SEO and Social Media Marketing | Fashion and plus Marketing | Scoop.it
Refer to this extensive glossary of terms for SEO and social media marketing, and learn to speak like an online marketing pro.

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Anne Canet's comment, August 21, 2013 5:40 AM
yhank you
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6 Key Digital Trends Affecting Marketers in 2013, New Research

6 Key Digital Trends Affecting Marketers in 2013, New Research | Fashion and plus Marketing | Scoop.it

Are you looking for the latest marketing trends?

Wondering how the wide choice of devices and platforms are impacting marketers and consumers?

According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game.

Consumers want to use all channels simultaneously, and as a marketer, you have to keep up by tracking them down wherever they go.

To do that, you’ll need to understand these 6 emerging trends that will have a significant impact on your marketing strategies.

 

Read More: http://www.socialmediaexaminer.com/marketing-trends-2013/


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Neil Ferree's curator insight, August 2, 2013 4:47 PM

Social SEO is impacting all Social Trends

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Developing 21st Century Critical Thinkers - Infographic

Developing 21st Century Critical Thinkers - Infographic | Fashion and plus Marketing | Scoop.it
Download an 11X17 version of the Developing 21st Century Critical Thinkers Infographic by Mentoring Minds.com.

Via Tom D'Amico (@TDOttawa) , Anne Whaits
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Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:05 PM
Mathy: Definitely the time to make some changes...
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
Maria Lopez Alvarado, MBA's comment, September 26, 2013 9:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
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5 Types of Social Media Content Your Audience Really Wants

5 Types of Social Media Content Your Audience Really Wants | Fashion and plus Marketing | Scoop.it
Social media has provided brands and audiences a unique way to connect, but there's a fine line between providing useful, entertaining content and spamming.

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UPS Pulse of the Online Shopper™ A Customer Experience Study

UPS Pulse of the Online Shopper™ A Customer Experience Study | Fashion and plus Marketing | Scoop.it
Welcome to the latest edition of the first retail customer experience study of its kind, developed by UPS in partnership with comScore.

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Art Jones's curator insight, June 7, 2013 9:48 PM

Let me entertain you!

Sandy Rafael García's curator insight, June 8, 2013 10:51 AM

Este tema esta muy interesante!!!

Dorothee Dehecq's curator insight, June 16, 2013 3:58 AM

sommaire mais interessant et très certainement valable pour les clients français également.

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Why Every Brand Needs Custom Social Media Marketing

Why Every Brand Needs Custom Social Media Marketing | Fashion and plus Marketing | Scoop.it
It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

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Forumactif's curator insight, June 5, 2013 6:07 AM

Très bon article.

Phil Lauterjung's curator insight, June 5, 2013 11:17 AM

add your insight...

 
The Fish Firm's curator insight, June 16, 2013 8:57 AM

“We’re going to move away from thinking about websites; instead we’re going to think about content cornerstones - collections of content created and curated in service to a topic. Delivery of digital content is going to change, and while it may not happen in 2013, marketers are going to have to think about how to push content around the web without chaining it to a specific site.” - Ahava Leibtag

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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | Fashion and plus Marketing | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

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Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

Marc Kneepkens's curator insight, June 13, 2013 12:53 AM

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fashion and plus Marketing | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

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Jodi Dichter Kaplan's curator insight, April 4, 2014 10:04 AM

We want to collaborate with you on your strategy.  Peak Reputation offers a free strategy session - book yours today.

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Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog

Social Media: 9 Questions To Ask Your Customers When Creating Content - Jeffbullas's Blog | Fashion and plus Marketing | Scoop.it
In a recent blog post titled “Social Media and the 3 New Pillars of Marketing?”  I mentioned that content is one of the  key pillars that can position your company as a “thought leader” in your market segment and help you provide solutions to your customers problems. So now we need to start looking more closely at what are the important [...]

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David Blundell's curator insight, March 23, 2014 3:12 AM

Do you really know your audience or are they some kind of vague, amorphous blob in your mind?  . . .

PJ Fiala's curator insight, March 30, 2014 9:01 AM

Interesting.

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The Importance of Market Research for Startups

The Importance of Market Research for Startups | Fashion and plus Marketing | Scoop.it
There’s nothing new under the sun! If there’s one thing you take away from this post, please let it be that! I don’t care how innovative you think your idea is, there is a 99.9% likelihood that someone has thought of it before and tried to do something about it. The iPhone wasn’t the first smartphone and Facebook wasn’t the first social media site to ever exist.
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Marc Kneepkens's curator insight, January 20, 2014 1:42 PM

Take a look at this link to discover Free Sources of Market Research: https://growthink.infusionsoft.com/go/research/gt4045/

It comes with a free directory of Top Investors. Another excellent Growthink product.

Mark Solomons's curator insight, January 20, 2014 6:44 PM

a good read year 12, jus as we are about to begin market research...

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7 Key Steps for Social Content Curation

7 Key Steps for Social Content Curation | Fashion and plus Marketing | Scoop.it
Lately I have been focused on Content Curation as a secret weapon in your Social Strategy.  Did you know that 60% of B2B marketers plan on spending more on their content marketing next year than ev...

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Andrew Federici's curator insight, October 22, 2013 7:07 PM

Content marketing really is the new advertising.

Richard Platt's curator insight, November 6, 2013 7:49 PM

Content marketing pointers

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Why Customer Experience Transcends Customer Service - Business 2 Community

Why Customer Experience Transcends Customer Service - Business 2 Community | Fashion and plus Marketing | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, September 30, 2013 4:07 AM

The article from Luke Stangel and commentary from Gene Alvarez at Gartner provide the key challenges and opportunities companies will face:

 

"Traditionally, businesses have segmented the customer experience into silos. The marketing department handles the initial introduction to the product, the Web team handles the online information-gathering process, the sales team handles the purchase process, and the service team handles everything post-purchase.

 

In a recent Gartner study, executives said data gathering and analysis remained one of their top three business challenges.

 “Those who get this right are going to be the leading organizations as we move into 2020, and our customers are going to be the judge,” he said. “They’re going to see where we have holes in our customer experience and when those holes come up… they’re just going to move on to whoever gets it right.”

 

Today, customer experience management is focused on solving the challenges around data sharing and federation, with the goal of delivering a personalized and consistent experience, Alvarez said.

The challenge going forward will be to deliver context-aware customer experience, taking into account environmental factors (such as your device type and physical location) and past data (who you are, what you’ve bought in the past, and all your earlier interactions with the company) to create predictive experiences—guessing what you want at this very moment."

 

It's all about delivering the "WOW" factor!

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How to Use Social Media Listening to Build Brand Loyalty

How to Use Social Media Listening to Build Brand Loyalty | Fashion and plus Marketing | Scoop.it
Acquiring customer feedback and understanding their wants and needs is an integral part of running nearly any business.

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How Social Media is Changing the World [infographic]

How Social Media is Changing the World [infographic] | Fashion and plus Marketing | Scoop.it

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Mertens Marketing's curator insight, August 21, 2013 3:52 AM

Ganz spannende Übersicht, wie Social Media die Welt verändert (hat).

Phil Lauterjung's curator insight, August 21, 2013 1:44 PM

add your insight...

 
Christian Genest's comment, August 23, 2013 10:02 AM
http://youtu.be/x4RBMjZnb00
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How to future-proof your SEO

How to future-proof your SEO | Fashion and plus Marketing | Scoop.it

A long time ago, people used to talk more about sustainable SEO. I don’t know exactly when the whole discussion died down (as a trend, of course), but today, I see very few people talking about it, and fewer still practice it.

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.” Many people say SEO has changed vastly; experts say SEO is re-inventing itself. Matt Cutts says Google is becoming even smarter, and industry publications are alive with gurus constantly discussing Google’s rapidly evolving algorithms.

But while it’s fun to debate and discuss Google’s latest algorithm changes, all you really need to know is what one ex-Google employee said: Forget SEO. Build your content as if there was no Google. Craft your marketing campaigns like there are just people out there to please, not search engines to placate.

In doing so, you’ll actually be practicing the most powerful and safe SEO strategy: Sustainable SEO.

Read more at http://venturebeat.com/2013/03/27/how-to-future-proof-your-seo/

 

 


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Manish Puranik's curator insight, August 2, 2013 12:24 AM

Sustainable SEO is all about quality. It’s about truth, genuineness, and “being natural” as opposed to “acting natural.”

Igniva Solutions's comment, September 23, 2013 9:07 AM
@Manish Puranik You are so right!
Manish Puranik's comment, September 23, 2013 10:21 AM
Dear Seorce and Igniva, thank you and Welcome to my page! I will try my level best not to disappoint you and also would love to learn what topics would you like to read about on this page. All suggestions, comments and feedback are welcome!
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Cool Tools for 21st Century Learners: SAMR - Walking a Wiki Up the Line

Cool Tools for 21st Century Learners: SAMR - Walking a Wiki Up the Line | Fashion and plus Marketing | Scoop.it

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Anne Whaits's curator insight, July 10, 2013 9:47 AM

As always, @soxnevad offers a great interactive presentation of the SAMR model of transformative learning design supplemented with a great Mentormob learning playlist for one of her wiki projects.

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The Fish Firm Blog: Social Media Marketing ‘Done Right’

The Fish Firm Blog: Social Media Marketing ‘Done Right’ | Fashion and plus Marketing | Scoop.it

Social Media Marketing ‘done right’ is a thing of beauty while Social Media Marketing ‘done wrong’ is just a waste of time! So, you ask; how in the world is Social Media Marketing done right?


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Filippo Mazzeo Iorio's comment, June 17, 2013 4:57 AM
Ottima domanda per una triste risposta: in pochi e male. Per questo il mio sguardo è rivolto al di fuori del nostro "belpaese". Ho, abbiamo, molto da imparare. E molto da fare! Grazie per il commento
Comunicazione Sostenibile's comment, June 17, 2013 5:42 AM
L'invito a tutti è di cercare di fare cultura, non solo buzz...
Filippo Mazzeo Iorio's comment, June 17, 2013 6:47 AM
Concordo: fare cultura con l'informazione. Magari più di qualità e meno di volume. Ci vorrebbero spazi e momenti per un confronto diretto, vis-à-vis
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Why Every Brand Needs Custom Social Media Marketing

Why Every Brand Needs Custom Social Media Marketing | Fashion and plus Marketing | Scoop.it
It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

Via The Fish Firm
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Forumactif's curator insight, June 5, 2013 6:07 AM

Très bon article.

Phil Lauterjung's curator insight, June 5, 2013 11:17 AM

add your insight...

 
The Fish Firm's curator insight, June 16, 2013 8:57 AM

“We’re going to move away from thinking about websites; instead we’re going to think about content cornerstones - collections of content created and curated in service to a topic. Delivery of digital content is going to change, and while it may not happen in 2013, marketers are going to have to think about how to push content around the web without chaining it to a specific site.” - Ahava Leibtag

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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | Fashion and plus Marketing | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


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Denyse Drummond-Dunn's curator insight, June 2, 2013 10:44 AM

How to Follow your customers wherever they may go - on social media

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

EZIA's curator insight, August 11, 2013 10:11 PM

Great article - check it out.