Robin Good: If you are looking for a good example of a web magazine using curation to create value for its readers while creating revenue, check out FEYT.
The minimalist publication curates fashion "themes" by providing original short-format content accompanied by human-curated sets of fashion items that fit the topic and which nicely complement each other.
The items showcased come from third-party fashion providers and Feyt makes a revenue/commision on each item sold, just like a classic affiliate would.
From Fashionista: "Feyt is a personal styling website, founded by fashion industry insiders, combining algorithmic technology and human curation to recommend designer fashion to high end customers based on their personal taste and style, monetizing these customers via global ecommerce affiliates.
In-house fashion experts score and rate seasonal fashion and style across a broad range of criteria and characteristics, rooted in individual style versus the more common approach of simple visual imagery."
This week, New York-based The Fancy, a Pinterest-like site with a focus on not just browsing, but buying from its collection of inspirational imagery, began encouraging users to share its content on social networks in exchange for cash rewards.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.